Windup Watch Fair NYC
Meet founders Jess & Sunny and discover the new Stereo Collection at this exciting watch event
FEATURED
STYLED ON SAWEETIE
Discover her new "Birthday" music video ft. Tyga and YG for a sneak peek of our new Gold Stereo Diamond watch
When Time Meets Art. Discover our 12 limited edition timepieces inspired by modernist architecture
Stereo Diamond Launch Party
Celebrating VIEREN's fourth birthday and the launch of the three new Stereo Diamond timepieces in NYC
When Time Meets Art. Discover our 12 limited edition timepieces inspired by modernist architecture
Windup Watch Fair NYC
Meet founders Jess & Sunny and discover the new Stereo Collection at this exciting watch event
Stereo Diamond Launch Party
Celebrating VIEREN's fourth birthday and the launch of the three new Stereo Diamond timepieces in NYC
Tone at the Grammys
See how rising R&B artist Tone Style styled his VIEREN Black Croc at the 2023 Grammy Awards red carpet
Yuki & JZ Twinning Gold
Showcase summer style with fashion icons Yuki Zhao and Jia Zhang in all-gold watches for men and women
Tone at the Grammys
See how rising R&B artist Tone Style styled his VIEREN Black Croc at the 2023 Grammy Awards red carpet
Yuki & JZ Twinning Gold
Showcase summer style with fashion icons Yuki Zhao and Jia Zhang in all-gold watches for men and women
HOROLOGY 101
HOROLOGY 101
What Is An Automatic Watch? Self-Winding Movements Explained
Learn about automatic watches and their self-winding movements in our comprehensive guide.
How Do Automatic Watches Work? The Complete Guide
Curious how automatic watches work without a battery? This complete guide covers winding, setting, and caring for your self-winding luxury timepiece.
9 Expert Tips For Buying Your First Automatic Watch
Find the perfect automatic watch and discover must-have features for your first luxury timepiece.
What Is An Automatic Watch? Self-Winding Movements Explained
Learn about automatic watches and their self-winding movements in our comprehensive guide.
How Do Automatic Watches Work? The Complete Guide
Curious how automatic watches work without a battery? This complete guide covers winding, setting, and caring for your self-winding luxury timepiece.
9 Expert Tips For Buying Your First Automatic Watch
Find the perfect automatic watch and discover must-have features for your first luxury timepiece.
What Is Swiss Made? A Guide to Swiss Movement Watches
Learn what makes a Swiss Made watch and why Switzerland is known for luxury watchmaking.
Why 316L Stainless Steel Is Best for Luxury Watches
Discover why 316L stainless steel is preferred in luxury watchmaking over 304 and 904L.
Sapphire vs. Mineral Crystal: Which Is Best for Luxury Watches?
Discover why sapphire crystal is considered the most durable and expensive watch crystal in the world.
What Is Swiss Made? A Guide to Swiss Movement Watches
Learn what makes a Swiss Made watch and why Switzerland is known for luxury watchmaking.
Why 316L Stainless Steel Is Best for Luxury Watches
Discover why 316L stainless steel is preferred in luxury watchmaking over 304 and 904L.
Sapphire vs. Mineral Crystal: Which Is Best for Luxury Watches?
Discover why sapphire crystal is considered the most durable and expensive watch crystal in the world.
EXPLORE CAMPAIGNS
EXPLORE CAMPAIGNS
MEET ME AT STUDIO 54
Fusing sound and style
The White Balloon
Inspired by the opportunity of fresh starts
MEET ME AT STUDIO 54
Fusing sound and style
The White Balloon
Inspired by the opportunity of fresh starts
OUR POWER PLAYERS
OUR POWER PLAYERS
COME BEHIND THE SCENES
Experience luxury watchmaking in the Making of VIEREN
COME BEHIND THE SCENES
Experience luxury watchmaking in the Making of VIEREN
