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STORIES
Stereo Diamond Press Dinner
Celebrating VIEREN's fourth birthday and the launch of three new Stereo Diamond timepieces in NYC
September 2023
A TRIBUTE TO STEREO DIAMOND
For VIEREN’s fourth birthday, founders Jess & Sunny hosted a private press dinner in Soho to celebrate the brand’s next chapter of modern luxury timepieces. With the introduction of three new diamond-studded watch styles to their coveted Stereo Collection, the exclusive evening offered a first look at these special edition statement timepieces inspired by live concerts and the defining style of 1970s disco. Read the story.
A TRIBUTE TO STEREO DIAMOND
For VIEREN’s fourth birthday, founders Jess & Sunny hosted a private press dinner in Soho to celebrate the brand’s next chapter of modern luxury timepieces. With the introduction of three new diamond-studded watch styles to their coveted Stereo Collection, the exclusive evening offered a first look at these special edition statement timepieces inspired by live concerts and the defining style of 1970s disco. Read the story.
“When we started VIEREN four years ago, we had a vision to inspire people to feel powerful every day.”
Jess Chow, VIEREN Founder and CEO
“When we started VIEREN four years ago, we had a vision to inspire people to feel powerful every day.”
Jess Chow, VIEREN Founder and CEO
CELEBRATING GOOD TIMES AND GOOD VIBES
The retro dining room at Little Ways in Soho was elevated to evoke the golden era of 1970s, with personalized cassette tapes and disposable cameras decorating the tables that brought a sense of nostalgia to the evening. Disco balls and dancing accompanied custom Diamond Negronis, as guests enjoyed celebrating the night together with friends.
CELEBRATING GOOD TIMES AND GOOD VIBES
The retro dining room at Little Ways in Soho was elevated to evoke the golden era of 1970s, with personalized cassette tapes and disposable cameras decorating the tables that brought a sense of nostalgia to the evening. Disco balls and dancing accompanied custom Diamond Negronis, as guests enjoyed celebrating the night together with friends.
INTRODUCING THREE NEW DIAMOND STYLES
To continue in the trend of this year’s music theme, VIEREN launched a trio of diamond-studded styles in three striking colours: Gold (18k PVD-plated), Steel (316L stainless steel), and Black (DLC-plated), offering a new take on bold maximalism and high impact glamour. Each special edition watch is limited to five units and engraved with its edition number on the exhibition caseback.
INTRODUCING THREE NEW DIAMOND STYLES
To continue in the trend of this year’s music theme, VIEREN launched a trio of diamond-studded styles in three striking colours: Gold (18k PVD-plated), Steel (316L stainless steel), and Black (DLC-plated), offering a new take on bold maximalism and high impact glamour. Each special edition watch is limited to five units and engraved with its edition number on the exhibition caseback.
MODERNIZING THE GOLDEN ERA OF DISCO
The new Stereo collection was first introduced in March with the launch of Gold Mirror, followed by Gold Sunray during the summer season. Showcasing a unique semi-skeletonized dial with references vintage audio equipment, the subtle cut-outs reveal the jewels of the precise ETA-2671 automatic movement. Each special edition watch has been meticulously handcrafted for over six months in La-Chaux-de-Fonds, Switzerland, and is Certified Swiss Made to make time move for you every day.
MODERNIZING THE GOLDEN ERA OF DISCO
The new Stereo collection was first introduced in March with the launch of Gold Mirror, followed by Gold Sunray during the summer season. Showcasing a unique semi-skeletonized dial with references vintage audio equipment, the subtle cut-outs reveal the jewels of the precise ETA-2671 automatic movement. Each special edition watch has been meticulously handcrafted for over six months in La-Chaux-de-Fonds, Switzerland, and is Certified Swiss Made to make time move for you every day.
A POWERFUL NIGHT OF CELEBRATIONS
We're thrilled to debut our new Stereo Diamond timepieces to make time move for you. Join our email list for exclusive invites to future events and updates on new watch releases.
A POWERFUL NIGHT OF CELEBRATIONS
We're thrilled to debut our new Stereo Diamond timepieces to make time move for you. Join our email list for exclusive invites to future events and updates on new watch releases.
CELEBRATE WITH VIEREN
Join the list for exclusive invites to future events
