ABOUT
BE POWERFUL. EVERY DAY.
Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist automatic watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.
BE POWERFUL. EVERY DAY.
Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist automatic watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.
“Automatic watches are powered by your momentum to tell time without a battery.”
Jess Chow, VIEREN CEO
“Automatic watches are powered by your momentum to tell time without a battery.”
Jess Chow, VIEREN CEO
TIMELESS MODERN LUXURY
TIMELESS MODERN LUXURY
POWERED BY YOU
ETA-2671 automatic movements, 44-hour power reserve
MODERNIST STYLE
Clean lines and structure, monochrome colour palettes
SWISS CRAFTSMANSHIP
Handcrafted in La-Chaux-de-Fonds, Certified Swiss Made
POWERED BY YOU
ETA-2671 automatic movements, 44-hour power reserve
MODERNIST STYLE
Clean lines and structure, monochrome colour palettes
SWISS CRAFTSMANSHIP
Handcrafted in La-Chaux-de-Fonds, Certified Swiss Made
GENDER NEUTRAL DESIGN
Ultra thin rectangular case, ideal size for men and women
BEAUTIFULLY PRESENTED
Comes gifted with luxury vegan leather watch accessories
LIMITED EDITION
Every timepiece has been handcrafted for over 6 months
GENDER NEUTRAL DESIGN
Ultra thin rectangular case, ideal size for men and women
BEAUTIFULLY PRESENTED
Comes gifted with luxury vegan leather watch accessories
LIMITED EDITION
Every timepiece has been handcrafted for over 6 months
Learn why Jess & Sunny are so passionate about automatic watches in the Story of VIEREN
Learn why Jess & Sunny are so passionate about automatic watches in the Story of VIEREN
A NEW GENERATION OF WATCHMAKERS
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, as a love letter to celebrate over 40 years of luxury watchmaking in her family.
Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections.
At the helm of the brand’s creative direction is Sunny Fong, fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada.
The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections.
At the helm of the brand’s creative direction is Sunny Fong, fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada.
The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
A NEW GENERATION OF WATCHMAKERS
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, as a love letter to celebrate over 40 years of luxury watchmaking in her family.
Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections.
At the helm of the brand’s creative direction is Sunny Fong, fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada.
The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections.
At the helm of the brand’s creative direction is Sunny Fong, fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada.
The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
CERTIFIED SWISS MADE
Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.
CERTIFIED SWISS MADE
Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.
MODERN DESIGN CODES
Bringing his modernist styles and sleek silhouettes is acclaimed fashion designer and Project Runway Canada winner, Sunny Fong.
MODERN DESIGN CODES
Bringing his modernist styles and sleek silhouettes is acclaimed fashion designer and Project Runway Canada winner, Sunny Fong.
BUILDING A LEGACY
We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
“I like the rectangular shape! It’s just simply a classic and minimalist looking watch.”
