VIEREN luxury watches swiss made eta-2671 automatic watch movement

POWER YOUR TIME

Meet the covetable new luxury watch microbrand inspiring you to power your time. Automatic watches are powered by you to tell time forever without a battery — your modern inspiration to keep focus and keep moving. Wear one every day to make the most of every second of your life.

POWER YOUR TIME

Meet the covetable new luxury watch microbrand inspiring you to power your time. Automatic watches are powered by you to tell time forever without a battery — your modern inspiration to keep focus and keep moving. Wear one every day to make the most of every second of your life.

A NEW GENERATION OF WATCHMAKERS

Founded in Toronto in 2020 by next-gen watch entrepreneur Jess Chow as a love letter to celebrate 40+ years of luxury watchmaking in her family. After building her career advising brands as a management consultant, Jess was ready to pursue her passion and start a business of her own when she turned 30. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.

Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
VIEREN Luxury Watches Founders Jess Chow Sunny Fong - Photo Credit - Chris Vassalos

A NEW GENERATION OF WATCHMAKERS

Founded in Toronto in 2020 by next-gen watch entrepreneur Jess Chow as a love letter to celebrate 40+ years of luxury watchmaking in her family. After building her career advising brands as a management consultant, Jess was ready to pursue her passion and start a business of her own when she turned 30. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.

Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
VIEREN Luxury Watches Founders Jess Chow Sunny Fong - Photo Credit - Chris Vassalos
VIEREN Luxury Watches Founder fashion designer Sunny Fong with rectangular watch sketch

MODERNIST STYLE BY SUNNY FONG

Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.
VIEREN Luxury Watches Founder fashion designer Sunny Fong with rectangular watch sketch

MODERNIST STYLE BY SUNNY FONG

Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.

THE PINNACLE OF LUXURY SWISS WATCHMAKING

Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
VIEREN Luxury Watches Founder Jess Chow with watchmaker in Swiss watchmaking studio Switzerland

THE PINNACLE OF LUXURY SWISS WATCHMAKING

Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
VIEREN Luxury Watches Founder Jess Chow with watchmaker in Swiss watchmaking studio Switzerland
VIEREN luxury watch stand and watch box set with rectangular automatic watch

SHOP OG AUTOMATIC

By fashion designer Sunny Fong

SHOP OG AUTOMATIC

By fashion designer Sunny Fong
VIEREN White Croc Leather Watch Mens Nando Sirianni Toronto