A NEW GENERATION OF WATCHMAKERS
Founded in Toronto in 2020 by next-gen watch entrepreneur Jess Chow as a love letter to celebrate 40+ years of luxury watchmaking in her family. After building her career advising brands as a management consultant, Jess was ready to pursue her passion and start a business of her own when she turned 30. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.