Discover VIEREN: The Art of Luxury Rectangular Watches
Explore VIEREN’s automatic rectangular watches by designer Sunny Fong to experience the artistry of modern style.
ABOUT
POWER YOUR TIME
At VIEREN, we celebrate luxury automatic timepieces that merge Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, making a bold statement on any wrist. Meticulously handcrafted in La-Chaux-de-Fonds, Switzerland, each limited edition is designed to empower you with confidence and style. Explore the artistry of our collections today.
POWER YOUR TIME
At VIEREN, we celebrate luxury automatic timepieces that merge Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, making a bold statement on any wrist. Meticulously handcrafted in La-Chaux-de-Fonds, Switzerland, each limited edition is designed to empower you with confidence and style. Explore the artistry of our collections today.
"We're shaping the future of luxury watchmaking to make time move for you."
Jess Chow, VIEREN CEO
"We're shaping the future of luxury watchmaking to make time move for you."
Jess Chow, VIEREN CEO
A LOVE LETTER TO A LEGACY
VIEREN was founded in 2020 by Jess Chow to honour over 50 years of Swiss watchmaking within her family. Growing up as the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, Jess was immersed in horology from an early age. Today, as Canada’s first female founder of a luxury watch brand and a proud member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she continues this legacy by redefining Swiss automatic timepieces for a new generation of watch enthusiasts.
Sunny Fong, an internationally acclaimed fashion designer known for his modernist approach, is the creative visionary behind VIEREN. The winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s iconic designs with statement style and refined craftsmanship. Inspired by a cherished rectangular watch gifted by his late father, he draws from modernist art and architecture to seamlessly blend tradition with innovation. Together, Jess and Sunny showcase the timeless beauty of luxury watchmaking.
Sunny Fong, an internationally acclaimed fashion designer known for his modernist approach, is the creative visionary behind VIEREN. The winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s iconic designs with statement style and refined craftsmanship. Inspired by a cherished rectangular watch gifted by his late father, he draws from modernist art and architecture to seamlessly blend tradition with innovation. Together, Jess and Sunny showcase the timeless beauty of luxury watchmaking.
A LOVE LETTER TO A LEGACY
VIEREN was founded in 2020 by Jess Chow to honour over 50 years of Swiss watchmaking within her family. Growing up as the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, Jess was immersed in horology from an early age. Today, as Canada’s first female founder of a luxury watch brand and a proud member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she continues this legacy by redefining Swiss automatic timepieces for a new generation of watch enthusiasts.
Sunny Fong, an internationally acclaimed fashion designer known for his modernist approach, is the creative visionary behind VIEREN. The winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s iconic designs with statement style and refined craftsmanship. Inspired by a cherished rectangular watch gifted by his late father, he draws from modernist art and architecture to seamlessly blend tradition with innovation. Together, Jess and Sunny showcase the timeless beauty of luxury watchmaking.
Sunny Fong, an internationally acclaimed fashion designer known for his modernist approach, is the creative visionary behind VIEREN. The winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s iconic designs with statement style and refined craftsmanship. Inspired by a cherished rectangular watch gifted by his late father, he draws from modernist art and architecture to seamlessly blend tradition with innovation. Together, Jess and Sunny showcase the timeless beauty of luxury watchmaking.
ENGINEERED FOR PRECISION
At the heart of every VIEREN timepiece lies our custom-modified ETA-2671 automatic movement. With 25 jewels, self-winding technology, and a 44-hour power reserve, this precision-engineered mechanism ensures exceptional timekeeping for generations.
ENGINEERED FOR PRECISION
At the heart of every VIEREN timepiece lies our custom-modified ETA-2671 automatic movement. With 25 jewels, self-winding technology, and a 44-hour power reserve, this precision-engineered mechanism ensures exceptional timekeeping for generations.
CERTIFIED SWISS MADE
Each limited edition VIEREN timepiece is expertly crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, embodying the pinnacle of Swiss Made quality and reliability.
CERTIFIED SWISS MADE
Each limited edition VIEREN timepiece is expertly crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, embodying the pinnacle of Swiss Made quality and reliability.
Designed for the Modernist
Whether you're an art lover, design enthusiast, or business professional, VIEREN's timepieces make bold statements that reflect your individuality and appreciation for fine craftsmanship.
Designed for the Modernist
Whether you're an art lover, design enthusiast, or business professional, VIEREN's timepieces make bold statements that reflect your individuality and appreciation for fine craftsmanship.
Redefining Sustainable Luxury
We are committed to minimizing our environmental footprint through responsibly sourced materials and ethical production practices. Each VIEREN watch is thoughtfully packaged with our signature vegan leather stand and luxury box set—ideal for both display and storage in your home. Experience our dedication to the planet.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
WHY JOIN VIEREN?
Join the VIEREN family and be part of a new era in luxury watchmaking. Enjoy exclusive access to new collections, limited edition releases, and exceptional craftsmanship.
WHY JOIN VIEREN?
Join the VIEREN family and be part of a new era in luxury watchmaking. Enjoy exclusive access to new collections, limited edition releases, and exceptional craftsmanship.
PRIORITY ACCESS
Be the first to explore new collections
LIMITED EDITION
Own exclusive collectible timepieces
LUXURY PACKAGING
Complimentary watch stand and box set
PRIORITY ACCESS
Be the first to explore new collections
LIMITED EDITION
Own exclusive collectible timepieces
LUXURY PACKAGING
Complimentary watch stand and box set
