INC
How a next-gen watchmaker is changing the way we think about time
ABOUT VIEREN
Celebrating the power of time
POWER YOUR TIME
We believe in the power of time, the creativity of the human spirit, and the unstoppable force of those combined elements. Because when you realize that you are your power, nothing can stop you. Time is our most precious resource and we’re committed to crafting tools that never let you forget it.
POWER YOUR TIME
We believe in the power of time, the creativity of the human spirit, and the unstoppable force of those combined elements. Because when you realize that you are your power, nothing can stop you. Time is our most precious resource and we’re committed to crafting tools that never let you forget it.
THE INTERSECTION OF ART AND SCIENCE
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. When he met Jess, the VIEREN journey began.
Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.
Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.
Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.
Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.
THE INTERSECTION OF ART AND SCIENCE
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. When he met Jess, the VIEREN journey began.
Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.
Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.
Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.
Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.
FOUNDED BY A NEXT-GEN FEMALE WATCHMAKER
Jess Chow launched VIEREN in 2020 as a love letter to her family, celebrating 40+ years in luxury watchmaking. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to bespoke design every component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
FOUNDED BY A NEXT-GEN FEMALE WATCHMAKER
Jess Chow launched VIEREN in 2020 as a love letter to her family, celebrating 40+ years in luxury watchmaking. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to bespoke design every component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
DESIGNED BY ACCLAIMED FASHION DESIGNER
Sunny Fong is the acclaimed fashion designer of womenswear label VAWK and winner of Project Runway Canada. Sunny always had a dream of designing a rectangular watch - an ode to his high school graduation gift. He brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
DESIGNED BY ACCLAIMED FASHION DESIGNER
Sunny Fong is the acclaimed fashion designer of womenswear label VAWK and winner of Project Runway Canada. Sunny always had a dream of designing a rectangular watch - an ode to his high school graduation gift. He brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
BUILDING A LEGACY
We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
BUILDING A LEGACY
We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
"Make the most of every second with automatic watches powered by you. Wear one every day as your inspiration to mark the meaningful moments in your life."
PRESS STORIES
PRESS STORIES
