ABOUT VIEREN
Celebrating the power of time
POWER YOUR TIME
Meet the covetable new luxury watch microbrand inspiring you to power your time. Automatic watches are powered by you to tell time forever without a battery — your modern inspiration to keep focus and keep moving. Wear one every day to make the most of every second of your life.
POWER YOUR TIME
Meet the covetable new luxury watch microbrand inspiring you to power your time. Automatic watches are powered by you to tell time forever without a battery — your modern inspiration to keep focus and keep moving. Wear one every day to make the most of every second of your life.
A NEW GENERATION OF WATCHMAKERS
Founded in Toronto in 2020 by next-gen watch entrepreneur Jess Chow as a love letter to celebrate 40+ years of luxury watchmaking in her family. After building her career advising brands as a management consultant, Jess was ready to pursue her passion and start a business of her own when she turned 30. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
A NEW GENERATION OF WATCHMAKERS
Founded in Toronto in 2020 by next-gen watch entrepreneur Jess Chow as a love letter to celebrate 40+ years of luxury watchmaking in her family. After building her career advising brands as a management consultant, Jess was ready to pursue her passion and start a business of her own when she turned 30. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Project Runway Canada winner and visionary behind womenswear label, VAWK, have had his timeless designs on runways and red carpets around the world. But the acclaimed Canadian fashion designer always had a dream of designing a rectangular face watch - an ode to his high school graduation gift. Sunny brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they bring together the best in fashion design with the best in luxury watchmaking to inspire people to celebrate life's meaningful moments.
"I wear my automatic watch every day to remind myself to keep moving - when I don't wear it, time stops."
MODERNIST DESIGNS BY SUNNY FONG
Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a monochromatic statement on any wrist.
MODERNIST DESIGNS BY SUNNY FONG
Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a monochromatic statement on any wrist.
HANDCRAFTED TO LAST IN SWITZERLAND
Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
HANDCRAFTED TO LAST IN SWITZERLAND
Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
BUILDING A LEGACY
We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
