POWER YOUR TIME

Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.

POWER YOUR TIME

Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.

A NEW GENERATION OF WATCHMAKERS

VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.

At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.

Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
VIEREN Luxury Watches Founders Jess Chow Sunny Fong - Photo Credit - Chris Vassalos

A NEW GENERATION OF WATCHMAKERS

VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.

At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.

Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
VIEREN Luxury Watches Founders Jess Chow Sunny Fong - Photo Credit - Chris Vassalos
VIEREN Luxury Watches Founder fashion designer Sunny Fong with rectangular watch sketch

MODERNIST STYLE BY SUNNY FONG

Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.
VIEREN Luxury Watches Founder fashion designer Sunny Fong with rectangular watch sketch

MODERNIST STYLE BY SUNNY FONG

Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.

THE PINNACLE OF LUXURY SWISS WATCHMAKING

Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
VIEREN Luxury Watches Founder Jess Chow with watchmaker in Swiss watchmaking studio Switzerland

THE PINNACLE OF LUXURY SWISS WATCHMAKING

Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
VIEREN Luxury Watches Founder Jess Chow with watchmaker in Swiss watchmaking studio Switzerland
VIEREN luxury watch stand and watch box set with rectangular automatic watch

SHOP OG AUTOMATIC

By fashion designer Sunny Fong

SHOP OG AUTOMATIC

By fashion designer Sunny Fong
VIEREN Swiss automatic watches for men and women editorial