ABOUT VIEREN
Celebrating the power of time
POWER YOUR TIME
Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.
POWER YOUR TIME
Meet the covetable new luxury watch microbrand inspiring you to power your time. Elegant and versatile, these modernist watches are designed to make a statement so you can celebrate life’s meaningful moments in style. VIEREN is luxury on your wrist, moving time for you every day.
A NEW GENERATION OF WATCHMAKERS
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
A NEW GENERATION OF WATCHMAKERS
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally acclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
“Powered by our momentum, automatic watches are keepsakes to keep us focused in the moment and keep us moving towards the future.”
MODERNIST STYLE BY SUNNY FONG
Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.
MODERNIST STYLE BY SUNNY FONG
Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral and make a fashion statement on any wrist.
THE PINNACLE OF LUXURY SWISS WATCHMAKING
Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
THE PINNACLE OF LUXURY SWISS WATCHMAKING
Each limited edition watch is powered by a quality ETA-2671 automatic movement and certified Swiss Made in La-Chaux-de-Fonds, Switzerland to tell time forever without a battery.
BUILDING A LEGACY
We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
