vieren-luxury-watches-design-inspiration

POWER YOUR TIME

We believe in the power of time, the creativity of the human spirit, and the unstoppable force of those combined elements. Because when you realize that you are your power, nothing can stop you. Time is our most precious resource and we’re committed to crafting tools that never let you forget it.

POWER YOUR TIME

We believe in the power of time, the creativity of the human spirit, and the unstoppable force of those combined elements. Because when you realize that you are your power, nothing can stop you. Time is our most precious resource and we’re committed to crafting tools that never let you forget it.
VIEREN founders Sunny Fong and Jess Chow

THE INTERSECTION OF ART AND SCIENCE

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. When he met Jess, the VIEREN journey began.

Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.

Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.
VIEREN founders Sunny Fong and Jess Chow

THE INTERSECTION OF ART AND SCIENCE

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. When he met Jess, the VIEREN journey began.

Jess Chow grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.

Together, they're a new watch microbrand combining the best in fashion design with the best in luxury watchmaking to inspire today's generation to celebrate the power of time every day.

FOUNDED BY A NEXT-GEN FEMALE WATCHMAKER

Jess Chow launched VIEREN in 2020 as a love letter to her family, celebrating 40+ years in luxury watchmaking. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to bespoke design every component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
VIEREN founder Jess Chow with Swiss watchmaking studio

FOUNDED BY A NEXT-GEN FEMALE WATCHMAKER

Jess Chow launched VIEREN in 2020 as a love letter to her family, celebrating 40+ years in luxury watchmaking. Her direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to bespoke design every component of their limited edition collections and deliver the highest quality in Swiss craftsmanship.
VIEREN founder Jess Chow with Swiss watchmaking studio
VIEREN founder Sunny Fong with rectangular watch sketch

DESIGNED BY ACCLAIMED FASHION DESIGNER

Sunny Fong is the acclaimed fashion designer of womenswear label VAWK and winner of Project Runway Canada. Sunny always had a dream of designing a rectangular watch - an ode to his high school graduation gift. He brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
VIEREN founder Sunny Fong with rectangular watch sketch

DESIGNED BY ACCLAIMED FASHION DESIGNER

Sunny Fong is the acclaimed fashion designer of womenswear label VAWK and winner of Project Runway Canada. Sunny always had a dream of designing a rectangular watch - an ode to his high school graduation gift. He brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.

BUILDING A LEGACY

We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
VIEREN black vegan leather watch stand and watch box

BUILDING A LEGACY

We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good supporting a new generation of watchmakers.
VIEREN black vegan leather watch stand and watch box

PRESS STORIES

PRESS STORIES

VIEREN Swiss automatic watches for men and women editorial