Swiss Made is a symbol of excellence, representing generations of watchmaking mastery. Watches that bear the Swiss Made label undergo rigorous standards to ensure that every timepiece adheres to the highest quality and precision. A Swiss Made watch is not just about functionality; it is a work of art, built with care, skilled hands, and an enduring commitment to craftsmanship.

The Swiss Made label is reserved for timepieces that are manufactured with precision, using the finest materials, and assembled by highly skilled artisans in Switzerland. It guarantees longevity, reliability, and impeccable design, making Swiss watches the top choice for collectors and enthusiasts alike.

To earn the prestigious Swiss Made designation, a watch must meet three specific criteria defined by Swiss law. At VIEREN, we simplify these requirements into what we call “The 3 S’s of Swiss Made”—our way of helping collectors and connoisseurs understand the pillars of authentic Swiss watchmaking:

1.  Swiss Movement: The watch must include a movement that is manufactured or assembled in Switzerland. As the heart of the timepiece, a Swiss movement ensures precision, reliability, and the mechanical artistry Switzerland is known for.

2.  It Sixty Percent: At least 60% of the total production costs must originate in Switzerland. This includes key components such as the case, dial, hands, and bracelet, ensuring the watch is built with true Swiss quality.

3.  Switzerland Inspection: The watch must be assembled and undergo its final inspection in Switzerland. This guarantees that every Swiss Made watch upholds the meticulous standards of Swiss craftsmanship before it reaches your wrist.

Swiss movement watches are regarded as some of the finest in the world, and there’s a good reason for that. These watches are built with an enduring legacy of precision and reliability. A Swiss movement combines traditional techniques with cutting-edge technology, ensuring the watch keeps perfect time for decades. Many Swiss movement watches become cherished heirlooms passed down from generation to generation, known for their resilience, durability, and timeless appeal.

When it comes to Swiss automatic watch movements, several brands stand out for their exceptional quality and reliability. Key factors to consider when evaluating these movements include the number of jewels, power reserve duration, and water resistance that determine the overall longevity and accuracy of the watch.

• ETA Movements:As a key member of the Swatch Group, ETA is recognised as one of the most reliable and respected manufacturers of Swiss automatic movements. Their calibres, like the ETA-2671 automatic, are celebrated for durability, precision, and consistent performance, making them a favoured choice across both luxury and everyday watch brands.
• Sellita Movements: Sellita is another prominent Swiss movement maker known for producing dependable and high-performing mechanisms. Often featured in upscale luxury watches, Sellita movements are valued for their accuracy and smooth, seamless operation.
• Ronda Movements: Renowned for combining cutting-edge technology with traditional Swiss watchmaking techniques, Ronda offers a diverse range of movements. Their products are praised for precision and long-lasting reliability, serving both quartz and automatic timepieces effectively.

Switzerland has a long and rich history in watchmaking, dating back to the 16th century. The region of the Jura Mountains, also known as the Watch Valley, is particularly famous for its contributions to horology. The towns of La-Chaux-de-Fonds and Le Locle, both UNESCO World Heritage Sites, have been the breeding grounds for some of the world’s most famous watchmakers. These towns remain at the heart of the Swiss watchmaking industry, where craftsmanship and tradition continue to thrive.

Swiss engineering is legendary in the watchmaking world, renowned for its precision and attention to detail. Swiss engineers employ cutting-edge technology and machinery to craft the intricate components of a watch. One such technology is CNC machining, which allows for precise bevelling of stainless steel, ensuring that every component fits perfectly. Swiss engineering is also known for its stringent quality control measures, ensuring that every piece is thoroughly tested and perfected before leaving the workshop.

Swiss craftsmanship is at the heart of every Swiss Made watch. The process of handcrafting each piece is labor-intensive, often taking months to complete. From the delicate hand-assembly of the movement to the meticulous polishing of the case, every detail is carefully inspected by skilled artisans. The combination of traditional techniques and modern technology results in timepieces of unparalleled quality.

While watches with a Swiss Movement can be assembled anywhere and often lack the rigorous quality controls of Swiss Made timepieces. Representing the pinnacle of Swiss watchmaking, Certified Swiss Made watches embody superior craftsmanship, strict manufacturing standards, and enduring luxury that collectors and enthusiasts highly value.

• Swiss Movement (Swiss Movt):Indicates that the internal mechanism is Swiss-manufactured, but the rest of the watch—assembly, casing, inspection—may have occurred elsewhere. These watches often cost less but don’t meet the full Swiss Made standard.
• Certified Swiss Made:Reserved only for watches that meet all three requirements: Swiss movement, 60%+ Swiss value, and final inspection in Switzerland. This guarantees authentic craftsmanship and performance.

For a deep dive, explore our article on: Swiss Movement vs. Swiss Made Watches: What’s the Difference?

Proper care is essential to preserve the longevity and performance of your Swiss Made watch. Regular professional servicing will ensure it maintains its value and functionality. It's recommended to service your Swiss Made watch every 3-5 years to ensure it continues to perform at its best.

Additionally, always store your watch in a cool, dry place, and avoid exposing it to extreme temperatures or magnetic fields. We recommend storing it in a watch box or automatic watch winder to keep it in optimal condition.

To help you maintain the quality of your timepiece, check out our comprehensive Automatic Watch Care Guide.

The Swiss watch industry is continuously evolving. The advent of smartwatches and changing consumer preferences have posed challenges to traditional Swiss watchmakers. However, many Swiss brands are embracing this challenge by incorporating innovative materials, eco-friendly practices, and modern designs. The commitment to sustainability is also a growing trend, with Swiss brands focusing on reducing their carbon footprint and creating timepieces that are both environmentally responsible and beautifully crafted.

When selecting a Swiss watch, there are several important factors to consider. First, ensure that the watch features a Swiss Made movement and certification, which guarantees superior performance and precision. Next, choose a design that fits your personal style, whether it’s classic or contemporary. The materials used are also crucial—look for high-quality options such as stainless steel, sapphire crystal, and leather for durability and longevity. Lastly, make sure the watch comes with a good warranty, which will provide coverage in case of defects.

Looking for a new Swiss automatic watch? Check out our article on: 9 Expert Tips for Buying Your First Automatic Watch.

At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.

Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.