MAKING OF VIEREN
Come behind the scenes to see the making of our first watch collection OG Automatic
WHAT ARE SWISS MADE WATCHES
What makes a Swiss Made watch so special
SWISS MADE DEFINED
As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces.
SWISS MADE DEFINED
As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces.
01.
SWISS MOVEMENT
Must have a watch movement made in Switzerland
02.
SIXTY % VALUE
Must have watch head value be at least 60% from Switzerland
03.
SWISS CRAFTSMANSHIP
Must have watch development and final inspection in Switzerland
WELCOME TO WATCH VALLEY
Switzerland is the birthplace of luxury watchmaking - dating back in the 16th century! This historical region in the Jura Mountains stretching 200km from Geneva to Basel borders both France and Germany, giving it the ideal geography to foster generations of independent Swiss watchmakers continuing to refine their craft. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.
WELCOME TO WATCH VALLEY
Switzerland is the birthplace of luxury watchmaking - dating back in the 16th century! This historical region in the Jura Mountains stretching 200km from Geneva to Basel borders both France and Germany, giving it the ideal geography to foster generations of independent Swiss watchmakers continuing to refine their craft. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.
ADVANCED MECHANICS
Beautiful quality watches are incredibly difficult to engineer. The specialized machinery and engineers available in Switzerland are the best in the world - skilled at bevelling high grade stainless steel from multiple angles with surgical precision.
ADVANCED MECHANICS
Beautiful quality watches are incredibly difficult to engineer. The specialized machinery and engineers available in Switzerland are the best in the world - skilled at bevelling high grade stainless steel from multiple angles with surgical precision.
HANDCRAFTED TO LAST
The intricate and steady hand work required to create a Swiss Made watch requires years of training and experience. Swiss Made watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece.
HANDCRAFTED TO LAST
The intricate and steady hand work required to create a Swiss Made watch requires years of training and experience. Swiss Made watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece.
Did you know…
There has been a rise in counterfeiting with Swiss Movt watches, which may have a Swiss movement but could be made anywhere in the world.
Did you know…
There has been a rise in counterfeiting with Swiss Movt watches, which may have a Swiss movement but could be made anywhere in the world.
EXPLORE MORE
EXPLORE MORE
