There three main criteria to follow for watches to achieve Swiss Made certification. We've named these “The Three ’S’ of Swiss Made”: 1. Must have a Swiss movement, 2. Must have Sixty percent of the watch head value from Switzerland, and 3. Must have Switzerland development and final inspection.

Brands like ETA are the top of the line, followed by Sellita and Ronda movements. Beyond functionality, look for the number of jewels, the power reserve duration, and the water resistance depth to assess the overall quality of the movement.

Switzerland is the birthplace of luxury watchmaking. Dating back in the 16th century, this historical region in the Jura Mountains known as Watch Valley is the home to today's best watchmakers in the world. Stretching 200km from Geneva to Basel, and bordering both France and Germany, the geography there is ideal for innovation and has fostered generations continuing the legacy of Swiss watchmaking in the region. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.

Beautiful quality watches are incredibly difficult to engineer. The specialized machinery and engineers available in Switzerland are the best in the world. They are skilled at bevelling high grade stainless steel from multiple angles with surgical precision.

The intricate and steady hand work required to create a Swiss Made watch requires years of training and experience. Swiss Made watches are all hand-assembled by expert watchmakers for over 6 months and carefully inspected after each step to ensure a quality timepiece.

Due to a rise in counterfeiting in Swiss Movt watches, with Swiss movements but could be made anywhere in the world. Always look for the Certified Swiss Made symbol on the timepiece before you purchase.