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Learn what makes a Swiss Made watch so special and why is Switzerland known for luxury watchmaking.

Learn what makes a Swiss Made watch so special and why is Switzerland known for luxury watchmaking.


Jess Chow, Founder of VIEREN Watches

January 2022


Jess Chow, Founder of VIEREN Watches

January 2022

What is swiss made?

As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces. There three main criteria to follow for watches to be certified Swiss Made: watches must have a Swiss movement, at least 60% of the watch head value must be from Switzerland, and the development and final inspection of the watch must be completed in Switzerland.

What is swiss made?

As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces. There three main criteria to follow for watches to be certified Swiss Made: watches must have a Swiss movement, at least 60% of the watch head value must be from Switzerland, and the development and final inspection of the watch must be completed in Switzerland.

Why is Switzerland known for watchmaking?

Switzerland is the birthplace of luxury watchmaking. Dating back in the 16th century, this historical region in the Jura Mountains known as "Watch Valley" is the home to today's best watchmakers in the world. Stretching 200km from Geneva to Basel and bordering both France and Germany, the geography is ideal for innovation has fostered generations of independent Swiss watchmakers continuing the legacy of watchmaking. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.

Why is Switzerland known for watchmaking?

Switzerland is the birthplace of luxury watchmaking. Dating back in the 16th century, this historical region in the Jura Mountains known as "Watch Valley" is the home to today's best watchmakers in the world. Stretching 200km from Geneva to Basel and bordering both France and Germany, the geography is ideal for innovation has fostered generations of independent Swiss watchmakers continuing the legacy of watchmaking. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.
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