VIEREN New York Fashion Week Pop-up Boutique

September 8 to 12, 2021
173 Elizabeth Street
Nolita, New York

Time to Celebrate

In September 2021, VIEREN launched their first New York Fashion Week Pop-up Boutique to celebrate their one-year anniversary and the launch of their newest Black Croc leather watch. The pop-up experience was named “One of the chicest events of New York Fashion Week” by Guest of a Guest, and was featured alongside coveted brands, celebrities, and events that weekend.

Discover Automatic Watches

Guests were immersed in the complicated world of watchmaking. A striking stainless steel automatic watch movement was displayed proudly on the entire wall. There was a handcrafted display designed to highlight the Making of VIEREN watches, including fashion designer Sunny Fong's sketch book, the iconic rectangular case at various stages of its creation, and an automatic watch movement deconstructed into its key components.

VIEREN New York Fashion Week Pop-up Boutique

September 8 to 12, 2021
173 Elizabeth Street
Nolita, New York

Time to Celebrate

In September 2021, VIEREN launched their first New York Fashion Week Pop-up Boutique to celebrate their one-year anniversary and the launch of their newest Black Croc leather watch. The pop-up experience was named “One of the chicest events of New York Fashion Week” by Guest of a Guest, and was featured alongside coveted brands, celebrities, and events that weekend.

Discover Automatic Watches

Guests were immersed in the complicated world of watchmaking. A striking stainless steel automatic watch movement was displayed proudly on the entire wall. There was a handcrafted display designed to highlight the Making of VIEREN watches, including fashion designer Sunny Fong's sketch book, the iconic rectangular case at various stages of its creation, and an automatic watch movement deconstructed into its key components.

"A day-to-night dress watch that takes the brand’s traditional rectangular face and updates it with black crocodile-embossed leather that extends from the band through the dial."
WWD

"A day-to-night dress watch that takes the brand’s traditional rectangular face and updates it with black crocodile-embossed leather that extends from the band through the dial."
WWD

The New Croc In Town

On the adjacent wall, guests had the opportunity to shop VIEREN's limited edition OG Automatic Collection in person for the first time. Black and white architectural displays showcased the four inaugural styles ranging from Matte White, Matte Black, White Diamond, and Black Diamond watches.

Guests were also able to preview and pre-order the new Black Croc leather watch before everyone else. The first automatic dress watch to extend leather from the strap onto the dial, this innovative style was designed to celebrate Sunny Fong's storied fashion career. The Black Croc leather watch is limited to 100 editions.

Notable guests include: Isaac Hindin-Miller, Keino Benjamin, Dale Moss, Clare Crawley, Bryan Griffin, Stephen Watson, Paige Reddinger, Joseph DeAcedis, Adrienne Faurote, Kevin Breen, Jian DeLeon, Stephanie Maida, Craig Karger, JJ Owens, Dr. Sofia Visanji, among others.

The New Croc In Town

On the adjacent wall, guests had the opportunity to shop VIEREN's limited edition OG Automatic Collection in person for the first time. Black and white architectural displays showcased the four inaugural styles ranging from Matte White, Matte Black, White Diamond, and Black Diamond watches.

Guests were also able to preview and pre-order the new Black Croc leather watch before everyone else. The first automatic dress watch to extend leather from the strap onto the dial, this innovative style was designed to celebrate Sunny Fong's storied fashion career. The Black Croc leather watch is limited to 100 editions.

Notable guests include: Isaac Hindin-Miller, Keino Benjamin, Dale Moss, Clare Crawley, Bryan Griffin, Stephen Watson, Paige Reddinger, Joseph DeAcedis, Adrienne Faurote, Kevin Breen, Jian DeLeon, Stephanie Maida, Craig Karger, JJ Owens, Dr. Sofia Visanji, among others.

"One of the chicest events of New York Fashion Week!"
Guest of a Guest

"One of the chicest events of New York Fashion Week!"
Guest of a Guest

Until Next Time

Thank you to everyone who came out to support VIEREN and a new generation of watchmakers inspiring you to power your time. Wear an automatic watch every day as your inspiration to keep focus and keep moving.

About VIEREN

Founded in Toronto by next-gen watch entrepreneur Jess Chow and acclaimed Canadian fashion designer Sunny Fong, VIEREN was created to celebrate life’s meaningful moments. Register your email for exclusive invites to events in your city.

Until Next Time

Thank you to everyone who came out to support VIEREN and a new generation of watchmakers inspiring you to power your time. Wear an automatic watch every day as your inspiration to keep focus and keep moving.

About VIEREN

Founded in Toronto by next-gen watch entrepreneur Jess Chow and acclaimed Canadian fashion designer Sunny Fong, VIEREN was created to celebrate life’s meaningful moments. Register your email for exclusive invites to events in your city.

SHOP OG AUTOMATIC

SHOP OG AUTOMATIC

VIEREN Swiss automatic watches for men and women editorial