STORIES
STORIES
NYFW Pop-up Boutique
Experience luxury watchmaking at VIEREN's first pop-up shop in Soho during New York Fashion Week for the launch of Black Croc
September 2021
A CELEBRATION OF TIME
VIEREN opened their first pop-up shop during New York Fashion Week for the launch of their new limited edition Black Croc leather watch. Located in the heart of Soho, guests had the opportunity to shop the OG Automatic Collection and experience luxury watchmaking with Founders Jess & Sunny. Read the story.
September 8-12, 2021
173 Elizabeth Street
Soho, NY
A CELEBRATION OF TIME
VIEREN opened their first pop-up shop during New York Fashion Week for the launch of their new limited edition Black Croc leather watch. Located in the heart of Soho, guests had the opportunity to shop the OG Automatic Collection and experience luxury watchmaking with Founders Jess & Sunny. Read the story.
September 8-12, 2021
173 Elizabeth Street
Soho, NY
"One of the chicest events of New York Fashion Week!"
"One of the chicest events of New York Fashion Week!"
MEET THE NEW CROC
A first look at the new Black Croc leather watch, guests had the opportunity to privately shop the latest limited edition timepiece before everyone else. The innovative style extends premium black leather from the strap to the dial to celebrate fashion designer Sunny Fong's storied fashion career ,and compliments the OG Automatic Collection of black and white architectural timepieces.
MEET THE NEW CROC
A first look at the new Black Croc leather watch, guests had the opportunity to privately shop the latest limited edition timepiece before everyone else. The innovative style extends premium black leather from the strap to the dial to celebrate fashion designer Sunny Fong's storied fashion career ,and compliments the OG Automatic Collection of black and white architectural timepieces.
"A day-to-night dress watch that takes the brand’s traditional rectangular face and updates it with black crocodile-embossed leather that extends from the band through the dial."
"A day-to-night dress watch that takes the brand’s traditional rectangular face and updates it with black crocodile-embossed leather that extends from the band through the dial."
EXPERIENCE LUXURY WATCHMAKING
Guests were immersed in the complicated world of watchmaking. A striking stainless steel automatic watch movement was displayed proudly on the entire wall. There was a handcrafted display designed to highlight the Making of VIEREN watches - including Sunny's sketch book, the iconic rectangular case, and an automatic watch movement deconstructed into its key components.
EXPERIENCE LUXURY WATCHMAKING
Guests were immersed in the complicated world of watchmaking. A striking stainless steel automatic watch movement was displayed proudly on the entire wall. There was a handcrafted display designed to highlight the Making of VIEREN watches - including Sunny's sketch book, the iconic rectangular case, and an automatic watch movement deconstructed into its key components.
A DREAM COME TRUE
Thank you to everyone who came out to support a new generation of watchmakers inspiring to power your time. Join our email list for exclusive invites to future events and updates on new watch releases.
Hope to see you at the next one,
Hope to see you at the next one,
A DREAM COME TRUE
Thank you to everyone who came out to support a new generation of watchmakers inspiring to power your time. Join our email list for exclusive invites to future events and updates on new watch releases.
Hope to see you at the next one,
Hope to see you at the next one,
CELEBRATE WITH VIEREN
Join the list for exclusive invites to future events
