STORIES


STORIES




1. Understand Your Intentions

1. Understand Your Intentions

Purchasing your first automatic watch is a truly special moment. It’s important to understand what is its purpose and what is your intention?

Automatic watches are crafted to last years, so look for reputable brands with quality craftsmanship and servicing support for long-lasting wear. If you’re looking for heritage watches, then resale value may be a consideration.

Regardless of whether the watch is new or second-hand, the timepiece should tell a story about you. It’s a symbol that celebrates a special time in your life. If the watch makes you happy, then it is a good piece for you.
Purchasing your first automatic watch is a truly special moment. It’s important to understand what is its purpose and what is your intention?

Automatic watches are crafted to last years, so look for reputable brands with quality craftsmanship and servicing support for long-lasting wear. If you’re looking for heritage watches, then resale value may be a consideration.

Regardless of whether the watch is new or second-hand, the timepiece should tell a story about you. It’s a symbol that celebrates a special time in your life. If the watch makes you happy, then it is a good piece for you.

2. Invest in the Movement

2. Invest in the Movement

The movement dictates the quality and accuracy of the watch over time.

The movement dictates the quality and accuracy of the watch over time.

We recommend Swiss automatic movements, known in the world for being the pinnacle of luxury watchmaking. Brands like ETA are the top of the line, followed by Sellita and Ronda movements.

Beyond functionality, look for the number of jewels, the power reserve duration, and the water resistance depth to assess the overall quality of the movement.
We recommend Swiss automatic movements, known in the world for being the pinnacle of luxury watchmaking. Brands like ETA are the top of the line, followed by Sellita and Ronda movements.

Beyond functionality, look for the number of jewels, the power reserve duration, and the water resistance depth to assess the overall quality of the movement.

3. Get Materials That Last

3. Get Materials That Last

Next, the materials matter for long lasting wear. Look for the high grade stainless steel for the case and bracelet for strength and durability.

We recommend sapphire crystal rather than glass or plastic. The material is almost as hard as diamond and extremely scratch-resistant. Other premium materials like gold and diamonds will also define the value of the watch over time.
Next, the materials matter for long lasting wear. Look for the high grade stainless steel for the case and bracelet for strength and durability.

We recommend sapphire crystal rather than glass or plastic. The material is almost as hard as diamond and extremely scratch-resistant. Other premium materials like gold and diamonds will also define the value of the watch over time.

4. Look For Swiss Made

4. Look For Swiss Made

Certified Swiss Made is the gold standard for quality.

Certified Swiss Made is the gold standard for quality.

Swiss Made is a legal designation given only to the world's most well-crafted and reliable timepieces. Look for the Certified Swiss Made label on the dial or caseback to identify authentic timepieces.

Beware of counterfeit watches with the Swiss Mov’t label, which may have a Swiss movement but could be manufactured anywhere in the world.
Swiss Made is a legal designation given only to the world's most well-crafted and reliable timepieces. Look for the Certified Swiss Made label on the dial or caseback to identify authentic timepieces.

Beware of counterfeit watches with the Swiss Mov’t label, which may have a Swiss movement but could be manufactured anywhere in the world.

5. Showcase Your Style

5. Showcase Your Style

An automatic timepiece is a symbol of who you are.

An automatic timepiece is a symbol of who you are.

Great design is all about timeless details. Experience the watch from all angles and make sure to learn about the craftsmanship that went into the timepiece. Many people look for coveted special and limited edition versions to start their collection.

The overall look of the watch should also fit your personal style and be versatile enough that you can wear it often. We recommend watches that can be dressed up or dressed down depending on the occasion.
Great design is all about timeless details. Experience the watch from all angles and make sure to learn about the craftsmanship that went into the timepiece. Many people look for coveted special and limited edition versions to start their collection.

The overall look of the watch should also fit your personal style and be versatile enough that you can wear it often. We recommend watches that can be dressed up or dressed down depending on the occasion.

6. Ensure Comfort and Fit

6. Ensure Comfort and Fit

Automatic watches are designed for your wrist for daily wear, so it needs to look and feel good. How does the size of the watch case compare to the size of your wrist? Are you looking for a bracelet or a strap watch? What is the clasp like? These are the considerations to ensure you have the right fit for you.
Automatic watches are designed for your wrist for daily wear, so it needs to look and feel good. How does the size of the watch case compare to the size of your wrist? Are you looking for a bracelet or a strap watch? What is the clasp like? These are the considerations to ensure you have the right fit for you.

7. Superior Packaging Experience

7. Superior Packaging Experience

Consider the entire shopping experience including the packaging and delivery. Look for automatic watches that come in a beautiful watch box for storing or selling the watch. It should also come with a Certificate and Instruction Manual to signal its authenticity.
Consider the entire shopping experience including the packaging and delivery. Look for automatic watches that come in a beautiful watch box for storing or selling the watch. It should also come with a Certificate and Instruction Manual to signal its authenticity.

8. Sustainable Business Practices

8. Sustainable Business Practices

We believe all energy is precious and consider every opportunity to reduce our impact. Products and packaging should be designed to follow sustainable and ethical business practices. Support the watchmaking industry by doing your research before purchasing your first automatic watch.
We believe all energy is precious and consider every opportunity to reduce our impact. Products and packaging should be designed to follow sustainable and ethical business practices. Support the watchmaking industry by doing your research before purchasing your first automatic watch.

9. Get Servicing Support

9. Get Servicing Support

Service an automatic watch every 3-5 years for long lasting wear.

Service an automatic watch every 3-5 years for long lasting wear.

Over time, the watch movement could become damaged from wear and tear. During servicing, a skilled watchmaker takes apart the entire watch movement. They clean and lubricate each component and then meticulously put the piece back together to tell time perfectly. This important step will ensure your automatic watch continues to run without issues for decades.
Over time, the watch movement could become damaged from wear and tear. During servicing, a skilled watchmaker takes apart the entire watch movement. They clean and lubricate each component and then meticulously put the piece back together to tell time perfectly. This important step will ensure your automatic watch continues to run without issues for decades.

SUMMARY

Buying your first automatic watch can be intimidating, but so worth it. By learning what to look for with these 9 expert-backed tips, we hope it will be a fun and memorable experience for you.


SUMMARY

Buying your first automatic watch can be intimidating, but so worth it. By learning what to look for with these 9 expert-backed tips, we hope it will be a fun and memorable experience for you.

ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As a next-generation watch entrepreneur, Jess’ passion for horology led her to create VIEREN - the coveted new microbrand handcrafting modernist Swiss Made automatic watches to power your time.
ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As a next-generation watch entrepreneur, Jess’ passion for horology led her to create VIEREN - the coveted new microbrand handcrafting modernist Swiss Made automatic watches to power your time.

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