Purchasing your first automatic watch is a truly special moment. It’s important to understand what is its purpose and what is your intention?

Automatic watches are crafted to last years, so look for reputable brands with quality craftsmanship and servicing support for long-lasting wear. If you’re looking for heritage watches, then resale value may be a consideration.

Regardless of whether the watch is new or second-hand, the timepiece should tell a story about you. It’s a symbol that celebrates a special time in your life. If the watch makes you happy, then it is a good piece for you.

We recommend Swiss automatic movements, known in the world for being the pinnacle of luxury watchmaking. Brands like ETA are the top of the line, followed by Sellita and Ronda movements.

Beyond functionality, look for the number of jewels, the power reserve duration, and the water resistance depth to assess the overall quality of the movement.

Next, the materials matter for long lasting wear. Look for the high grade stainless steel for the case and bracelet for strength and durability.

We recommend sapphire crystal rather than glass or plastic. The material is almost as hard as diamond and extremely scratch-resistant. Other premium materials like gold and diamonds will also define the value of the watch over time.

Swiss Made is a legal designation given only to the world's most well-crafted and reliable timepieces. Look for the Certified Swiss Made label on the dial or caseback to identify authentic timepieces.

Beware of counterfeit watches with the Swiss Mov’t label, which may have a Swiss movement but could be manufactured anywhere in the world.

Great design is all about timeless details. Experience the watch from all angles and make sure to learn about the craftsmanship that went into the timepiece. Many people look for coveted special and limited edition versions to start their collection.

The overall look of the watch should also fit your personal style and be versatile enough that you can wear it often. We recommend watches that can be dressed up or dressed down depending on the occasion.

Automatic watches are designed for your wrist for daily wear, so it needs to look and feel good. How does the size of the watch case compare to the size of your wrist? Are you looking for a bracelet or a strap watch? What is the clasp like? These are the considerations to ensure you have the right fit for you.

Consider the entire shopping experience including the packaging and delivery. Look for automatic watches that come in a beautiful watch box for storing or selling the watch. It should also come with a Certificate and Instruction Manual to signal its authenticity.

We believe all energy is precious and consider every opportunity to reduce our impact. Products and packaging should be designed to follow sustainable and ethical business practices. Support the watchmaking industry by doing your research before purchasing your first automatic watch.

Over time, the watch movement could become damaged from wear and tear. During servicing, a skilled watchmaker takes apart the entire watch movement. They clean and lubricate each component and then meticulously put the piece back together to tell time perfectly. This important step will ensure your automatic watch continues to run without issues for decades.