EXPERIENCE LUXURY WATCHMAKING

We're proud to share every VIEREN automatic timepiece has been crafted by hand for over 6 months at our watchmaking studio in La-Chaux-de-Fonds, Switzerland. Recognized as a UNESCO World Heritage Centre for its outstanding contributions to horology, this historical region in the Jura Mountains known as "Watch Valley" is the birthplace of Swiss watchmaking.

EXPERIENCE LUXURY WATCHMAKING

We're proud to share every VIEREN automatic timepiece has been crafted by hand for over 6 months at our watchmaking studio in La-Chaux-de-Fonds, Switzerland. Recognized as a UNESCO World Heritage Centre for its outstanding contributions to horology, this historical region in the Jura Mountains known as "Watch Valley" is the birthplace of Swiss watchmaking.

CERTIFIED SWISS MADE

Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.

CERTIFIED SWISS MADE

Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.

Learn what makes a Swiss Made watch and why Switzerland is known for watchmaking (2 min)
Learn what makes a Swiss Made watch and why Switzerland is known for watchmaking (2 min)

PREMIUM MATERIALS

Utilizing 316L stainless steel, scratch-resistant sapphire crystal, and premium leathers for enduring beauty. Each automatic watch is made with responsibly-sourced materials and masterful craftsmanship to create modern heirlooms that transcend time.

PREMIUM MATERIALS

Utilizing 316L stainless steel, scratch-resistant sapphire crystal, and premium leathers for enduring beauty. Each automatic watch is made with responsibly-sourced materials and masterful craftsmanship to create modern heirlooms that transcend time.

PRECISE MECHANICS

Rectangular watches are incredibly difficult to engineer. The straight and curved edges require specialized machinery able to bevel high grade stainless steel from multiple angles with surgical precision.

PRECISE MECHANICS

Rectangular watches are incredibly difficult to engineer. The straight and curved edges require specialized machinery able to bevel high grade stainless steel from multiple angles with surgical precision.

COME BEHIND THE SCENES

See how VIEREN watches are made in Switzerland

COME BEHIND THE SCENES

See how VIEREN watches are made in Switzerland
Fashionable woman wearing Gold Sunray watch with modern man wearing Gold Mirror watch from VIEREN Stereo Collection Campaign