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Certified Swiss Made

Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces. Each VIEREN timepiece is proudly certified Swiss Made and every purchase comes with a Certificate of Origin.
vieren-swiss-made-watch-dial

Certified Swiss Made

Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces. Each VIEREN timepiece is proudly certified Swiss Made and every purchase comes with a Certificate of Origin.

30 seconds of watchmaking

30 seconds of watchmaking

WELCOME TO WATCH VALLEY

When we set out to create the next world class watch, there was only one place to go: La-Chaux-de-Fonds, Switzerland. This historical region in the Jura Mountains is known as the birthplace of Swiss watchmaking. Recognized as a UNESCO World Heritage Centre for its outstanding contributions to horology, our timepieces are all handcrafted in our in-house watchmaking studio in La-Chaux-de-Fonds, Switzerland.

WELCOME TO WATCH VALLEY

When we set out to create the next world class watch, there was only one place to go: La-Chaux-de-Fonds, Switzerland. This historical region in the Jura Mountains is known as the birthplace of Swiss watchmaking. Recognized as a UNESCO World Heritage Centre for its outstanding contributions to horology, our timepieces are all handcrafted in our in-house watchmaking studio in La-Chaux-de-Fonds, Switzerland.
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PRECISE MECHANICS

Rectangular watches are incredibly difficult to engineer. The straight and curved edges require specialized machinery able to bevel high grade stainless steel from multiple angles with surgical precision.

PRECISE MECHANICS

Rectangular watches are incredibly difficult to engineer. The straight and curved edges require specialized machinery able to bevel high grade stainless steel from multiple angles with surgical precision.

HANDCRAFTED TO LAST

The intricate and steady hand work required to create an automatic Swiss Made timepiece requires years of training and experience. Our watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece that will last you a lifetime.
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HANDCRAFTED TO LAST

The intricate and steady hand work required to create an automatic Swiss Made timepiece requires years of training and experience. Our watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece that will last you a lifetime.
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MAKING OF VIEREN

How it’s made

MAKING OF VIEREN

How it’s made

Nº1 DESIGN

See what inspired fashion designer Sunny Fong to design our first watch collection.

Nº2 SWISS MADE

What makes a Swiss Made watch so special? Learn why Switzerland is known for handcrafting the highest quality timepieces

Nº3 CASE TO DIAL

See how we created our iconic rectangular watch case, as well as all the tiny pieces that go into producing a quality watch dial

Nº4 HANDCRAFTED

The initial construction is all metal and oil and grit, but the finishing is all human

Nº5 OG AUTOMATIC

Experience the entire OG AUTOMATIC 2020 watch collection in our series finale
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