Discover VIEREN: The Art of Luxury Rectangular Watches

When Time Meets Art

Founded by Jess Chow and award-winning designer Sunny Fong, VIEREN combines modernist design with Swiss Made craftsmanship to create distinctive rectangular automatic watches. Inspired by architecture, fashion, and mechanical watchmaking, every timepiece is designed to power your time.

What You'll Learn

1. Luxury Horology Meets Modern Design
2. Signature Rectangular Design: Key Features
3. Powered by Swiss Made Automatic Craftsmanship
4. Styling VIEREN Rectangular Watches for Every Occasion
5. Why VIEREN Rectangular Watches Stand Out
6. VIEREN: The Future of Rectangular Watch Design
7. Explore VIEREN Rectangular Watches
8. VIEREN Rectangular Watches FAQ

1. Luxury Horology Meets Modern Design

Inspired by the clean lines and bold geometry of modernist architecture, VIEREN timepieces are wearable works of art. Sunny Fong’s creative vision transforms each rectangular watch into a statement piece, offering timeless elegance that seamlessly fits into any wardrobe.

At the heart of VIEREN's design philosophy lies a commitment to quiet luxury. Each watch blends geometric forms with refined details to create a sophisticated architectural aesthetic. Every timepiece balances style, proportion, and silhouette, offering a distinctive rectangular design that wears comfortably on a wide range of wrists.

This celebration of precision and artistry invites collectors to express their individuality through modern Swiss watchmaking.

2. Signature Rectangular Design: Key Features

A defining feature of VIEREN luxury timepieces is their sleek and thin rectangular watch cases—a perfect fusion of form and function. Each piece reflects a commitment to luxury, versatility, and innovation, ensuring it stands out in any collection.

• Ultra-Thin Case: VIEREN’s automatic rectangular watches are among the thinnest in the luxury watch industry, designed for both comfort and style. At only 9.2mm, their slim profile sits effortlessly on the wrist, making them suitable for everyday wear without compromising on elegance.
  
  
• Timeless Design: Inspired by modernist architecture, VIEREN timepieces celebrate the art of luxury watchmaking. The tone-on-tone geometric structures and subtle details create a sophisticated aesthetic, reflecting the distinctive design vision of award-winning designer Sunny Fong.
  
  
• Premium Materials: Each VIEREN watch is crafted from high-quality materials, including sapphire crystal and 316L stainless steel for long-lasting wear. The meticulous selection process ensures durability and a refined appearance, enhancing the overall value of the timepiece.
  
  
• Signature Details: Every VIEREN timepiece features signature design elements that define the collection, including the octagonal crown, sculptural rectangular case, and 18K gold rehaut framing the dial. Together, these details create a distinctive architectural identity that is unmistakably VIEREN.
  
  
• Small-Batch Production: Every VIEREN limited edition is individually numbered on the exhibition caseback, underscoring its exclusivity, collectibility, and Swiss Made authenticity.

   

3. Powered by Swiss Made Automatic Craftsmanship

Crafted in La Chaux-de-Fonds, Switzerland, every VIEREN timepiece is powered by a renowned Swiss automatic movement—a hallmark of horological excellence. Powered by the natural motion of your wrist, this precise mechanical movement delivers reliable performance while celebrating generations of Swiss watchmaking expertise.

• Certified Swiss Made: The Swiss Made certification signifies superior craftsmanship, ensuring every VIEREN timepiece is assembled and tested in Switzerland to meet rigorous standards of quality, precision, and reliability.
  
  
• Swiss ETA 2671 Movement: Renowned for its precision and reliability, the Swiss ETA 2671 automatic movement features 25 jewels and a 44-hour power reserve for smooth, accurate timekeeping. Combined with meticulous Swiss assembly and finishing, it reflects VIEREN's commitment to creating luxury automatic watches designed to last for generations.

4. Styling VIEREN Rectangular Watches for Every Occasion

VIEREN's architectural rectangular watches for men and women transition effortlessly from everyday wear to formal occasions, combining Swiss Made craftsmanship with versatile modern design.

CASUAL OUTINGS

5. Why VIEREN Rectangular Watches Stand Out

In a world dominated by traditional round watches, VIEREN offers a distinctive interpretation of modern luxury. Combining architectural design, Swiss Made craftsmanship, and automatic mechanical movements, each rectangular timepiece is created for collectors who value individuality and enduring design.

• Distinctive Design: Inspired by modernist architecture, VIEREN's signature rectangular watches combine sculptural proportions, refined detailing, and contemporary elegance. Every design reflects a balance of artistic expression and Swiss mechanical precision, creating timepieces that stand apart from conventional luxury watches.
  
  
• Elevated Experience: Every VIEREN timepiece is presented in a premium box set with our signature black vegan leather watch stand, creating a refined ownership experience from the very first moment.
  
  
• Exclusive and Personalized: Each limited edition VIEREN timepiece is individually numbered for Swiss Made authenticity. We also offer custom fitting and personalized engraving services, making each watch uniquely yours.

6. VIEREN: The Future of Rectangular Watch Design

At VIEREN, we create distinctive rectangular automatic watches inspired by modernist architecture. Founded by Jess Chow, Canada's first female founder of a Swiss luxury watch brand, and award-winning designer Sunny Fong, our Certified Swiss Made timepieces are powered by the renowned ETA 2671 movement for exceptional precision.

Handcrafted in La Chaux-de-Fonds, Switzerland, each versatile timepiece balances refined aesthetics with meticulous craftsmanship. Explore our limited edition collections and experience the artistry of Swiss horology with VIEREN.

Explore VIEREN Rectangular Watches

"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."

Sunny Fong, VIEREN Creative Director

GOLD WAVES

$9,000

Sculptural Swiss Made automatic watch with a 3D-beveled skeleton dial, powered by the ETA 2671 automatic movement. A striking gold statement piece shaped by sound waves in motion. Limited to 5 pieces.

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MATTE WHITE

$3,500

Minimal Swiss Made automatic watch with a tonal matte white dial and 18K gold rehaut detail. Inspired by brutalist architecture and defined by understated luxury. Limited to 100 pieces.

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BLACK DIAMOND

$5,500

Architectural Swiss Made automatic watch set with 31 black diamonds. DLC-coated monochrome design with bold geometric precision and refined contrast. Limited to 100 pieces.

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BLACK CROC

$4,500

Swiss Made automatic watch featuring a textured leather dial that flows seamlessly into a crocodile-embossed strap. A rare material expression defined by texture and modern edge. Limited to 100 pieces.

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GOLD STEREO DIAMOND

$12,500

High-jewelry Swiss Made automatic gold watch hand-set with 93 natural diamonds on a skeleton dial. A hyper-limited rectangular masterpiece inspired by Studio 54 glamour. Limited to 5 pieces.

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Loved by Collectors

“It’s my daily wear. It just works with everything.” Joey Gollish in Matte White

“Feels like a true collector’s object.” Sabrina Moldenhauer in Gold Mirror

“Last night’s look at the Grammy Awards.” Dale Moss in Black Diamond

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VIEREN Rectangular Watches FAQ What makes VIEREN rectangular watches unique? VIEREN combines modernist architectural design with Swiss Made craftsmanship to create distinctive rectangular automatic watches. Every timepiece features a slim rectangular case, premium materials, and the Swiss ETA 2671 automatic movement. Are VIEREN rectangular watches for men and women? Yes. VIEREN's rectangular watches are designed with versatile proportions that suit a wide range of wrist sizes, making them ideal for both men and women. Can I wear a VIEREN rectangular watch every day? Absolutely. Crafted from 316L stainless steel, sapphire crystal, and a Swiss automatic movement, VIEREN watches are designed for everyday wear while remaining refined enough for formal occasions. Where are VIEREN rectangular watches made? Every VIEREN watch is crafted in La Chaux-de-Fonds, Switzerland, and proudly carries the Certified Swiss Made designation, reflecting exceptional quality and craftsmanship. How do I care for my VIEREN automatic watch? Regular cleaning and servicing every 3–5 years by an authorized watchmaker will help maintain the performance and longevity of your Swiss automatic watch.

Summary Discover VIEREN's collection of Swiss Made rectangular automatic watches, where modernist design and mechanical precision come together. Explore distinctive timepieces designed by Sunny Fong, from architectural cases and skeleton dials to limited-edition finishes crafted in La Chaux-de-Fonds, Switzerland. Continue your journey through the VIEREN collection and find a timepiece that reflects your individual style.