James Goldcrown
Los Angeles artist renowned for transforming city walls into vibrant symbols of love and optimism.
Five Years of Swiss Artistry
In celebration of our five-year anniversary, VIEREN unites five global artists to reimagine our very first timepiece: the OG Automatic Matte White. Each luxury watch is a one-of-one miniature canvas, where bold artistic vision meets meticulous Swiss craftsmanship. From hand-painted dial to signature engraved caseback, every detail elevates timekeeping into a living work of art.
Five Years of Swiss Artistry
In celebration of our five-year anniversary, VIEREN unites five global artists to reimagine our very first timepiece: the OG Automatic Matte White. Each luxury watch is a one-of-one miniature canvas, where bold artistic vision meets meticulous Swiss craftsmanship. From hand-painted dial to signature engraved caseback, every detail elevates timekeeping into a living work of art.
“We’re proud to collaborate with visionary artists from the world’s leading creative capitals, transforming each watch into a personal expression of time.”
Jess Chow, VIEREN Founder and CEO
“We’re proud to collaborate with visionary artists from the world’s leading creative capitals, transforming each watch into a personal expression of time.”
Jess Chow, VIEREN Founder and CEO
DISTINCTLY VIEREN
Each Certified Swiss Made timepiece is powered by a bespoke ETA-2671 automatic movement and features a sapphire crystal exhibition caseback engraved with the collaborating artist’s signature.
MEET OUR ARTISTS
MEET OUR ARTISTS
Art Meets Swiss Horology
Meticulously handcrafted in La-Chaux-de-Fonds, each luxury rectangular watch fuses Swiss precision with visionary design, creating a modern masterpiece as unique as its inspiring artist.
