Hypebae Features Saweetie in VIEREN Diamond Gold Watch

Saweetie Lives Up to Her "Icy Girl" Label in "Birthday" Music Video with YG and Tyga

Originally published by Kayla Curtis Evans for Hypebae

VIEREN was featured in Saweetie’s “Birthday” music video, where the artist showcases an exclusive gold and diamond timepiece from the independent, woman-founded luxury watch brand. Known for her bold style and signature icy aesthetic, Saweetie wears the diamond-encrusted VIEREN watch as a statement piece celebrating glamour, confidence, and individuality.

The Icy Girl Timepiece

Halfway through the “Birthday” music video, Saweetie is gifted an exclusive “Icy Grl” timepiece from VIEREN. Designed for her signature bold style, the gold skeletonized watch features 93 hand-set diamonds across the dial, creating a striking expression of luxury, craftsmanship, and individuality.

Created by the independent, woman-founded luxury watch brand VIEREN, the Diamond Gold skeletonized timepiece combines Swiss Made automatic watchmaking with jewelry-inspired design. Featuring the brand’s signature rectangular case, open-worked dial, and diamond detailing, the watch reflects VIEREN’s vision of creating modern statement pieces where horology, fashion, and self-expression come together.

“An accessory fit for the ultimate Icy Girl.”

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