The Swiss Made label reflects a commitment to the highest levels of craftsmanship, precision, and innovation. To earn this prestigious certification, a watch must meet stringent criteria, ensuring that its movement, assembly, and final inspection occur within Switzerland. This rigorous process guarantees that each timepiece upholds the unparalleled standards of Swiss horology, renowned worldwide for its quality.

Swiss watchmakers combine centuries-old expertise with modern innovations, ensuring that every detail, from the movement to the finishing touches, reflects a rich heritage. The meticulous processes and skilled artisans behind each creation ensure these timepieces are visually stunning and functionally superior. Thus, the Swiss Made wrist watch is synonymous with luxury, making these watches both an investment in style and a testament to engineering excellence.

Swiss watchmaking’s journey to global prominence began in the 16th century when skilled artisans brought their expertise to Geneva. Over time, Switzerland emerged as a centre for innovation, producing the first wristwatches and refining complications like the tourbillon. Today, Swiss Made watches set the gold standard for luxury timepieces, celebrated for their modern design and technical mastery.

At VIEREN, we proudly uphold this legacy of excellence in every detail. With over 50 years of Swiss watchmaking expertise behind founder Jess Chow, VIEREN is dedicated to creating Swiss Made watches that embody both luxury and performance. Our collaboration with Swiss artisans in La Chaux-de-Fonds, widely regarded as the birthplace of horology, ensures that each automatic rectangular watch is meticulously crafted, making every timepiece a unique expression of artistry and heritage.

Swiss Made certification is the hallmark of quality in luxury watchmaking, instilling confidence in consumers. When purchasing a Swiss Made wrist watch, customers can trust that their timepiece has undergone rigorous testing and is crafted to the highest standards of artistry and performance. This assurance extends beyond aesthetics, ensuring every luxury watch is built to last.

In an era dominated by mass production, Swiss certification assures consumers that their timepiece embodies the finest standards of horological excellence. Additionally, Swiss watchmakers prioritize ethical and environmental practices, ensuring that each watch not only represents superior craftsmanship but also contributes positively to the community. By choosing a Swiss Made watch, consumers invest in a tradition of quality, heritage, and sustainability.

At VIEREN, Swiss Made reflects our commitment to excellence. Each watch is designed, assembled, and inspected in La Chaux-de-Fonds by expert craftsmen, ensuring that every limited edition timepiece exemplifies the rigorous standards of Swiss horology. Our dedication to premium materials and cutting-edge engineering sets us apart in the luxury market, showcasing impeccable quality and modern artistry.

Nestled in the picturesque Jura Mountains, Watch Valley is the heart of Swiss horology, renowned for its exceptional craftsmanship and numerous horological workshops and boutiques. Since the 16th century, this region has been a watchmaking powerhouse, producing approximately 95% of Swiss watches and accounting for over 60% of the world’s luxury watch exports. The Watch Valley preserves a rich tradition of quality and precision while embodying the essence of Swiss luxury through meticulous attention to detail and an unwavering commitment to excellence.

At the core of this legacy are the UNESCO World Heritage towns of La Chaux-de-Fonds and Le Locle. La Chaux-de-Fonds is celebrated for crafting some of the world’s most prestigious watch brands, including our own VIEREN luxury watches, which are meticulously made to uphold the region’s reputation for excellence. Here, traditional techniques seamlessly blend with modern innovation to create exceptional timepieces. The collaboration among horologists in this region underscores the importance of heritage in the evolution of luxury watchmaking, ensuring that each VIEREN watch reflects a legacy of passion and dedication to the craft.

At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.

Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.