Sustainability
Crafting a Legacy in Swiss Luxury
At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we create. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to make luxury responsibly. By merging fine Swiss watchmaking with forward-thinking practices, we’re building a future that honours the planet and empowers communities.
Crafting a Legacy in Swiss Luxury
At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we create. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to make luxury responsibly. By merging fine Swiss watchmaking with forward-thinking practices, we’re building a future that honours the planet and empowers communities.
"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."
Jess Chow, VIEREN CEO
"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."
Jess Chow, VIEREN CEO
2024 Highlights
In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:
2024 Highlights
In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:
Recycled 77.4% of stainless steel waste
Swiss watches 90%+ lower CO₂ emissions
Reusable vegan leather watch packaging
Led entirely by women and minorities
Recycled 77.4% of stainless steel waste
Swiss watches 90%+ lower CO₂ emissions
Reusable vegan leather watch packaging
Led entirely by women and minorities
Our Sustainability Pillars
Guided by five core pillars, VIEREN’s approach to sustainability is embedded in every stage of our process—from sourcing materials to packaging your watch. These principles drive long-term impact across design, production, and operations, ensuring every timepiece reflects our values of responsibility, innovation, and purpose.
Our Sustainability Pillars
Guided by five core pillars, VIEREN’s approach to sustainability is embedded in every stage of our process—from sourcing materials to packaging your watch. These principles drive long-term impact across design, production, and operations, ensuring every timepiece reflects our values of responsibility, innovation, and purpose.
A. Advancing The Circular Economy
More than 77% of our stainless steel waste is responsibly recycled, with 26% pre-consumer and 51% post-consumer materials diverted from landfills. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks
A. Advancing The Circular Economy
More than 77% of our stainless steel waste is responsibly recycled, with 26% pre-consumer and 51% post-consumer materials diverted from landfills. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks
B. Powering A Greener Future
Our La-Chaux-de-Fonds facility runs on Switzerland’s clean energy grid—powered by hydroelectric, nuclear, and renewable sources—and features energy-efficient systems like LED lighting and optimized HVAC. As a result, VIEREN watches produce up to 92% fewer CO₂ emissions than USA-made watches and 98% fewer than those made in China.
B. Powering A Greener Future
Our La-Chaux-de-Fonds facility runs on Switzerland’s clean energy grid—powered by hydroelectric, nuclear, and renewable sources—and features energy-efficient systems like LED lighting and optimized HVAC. As a result, VIEREN watches produce up to 92% fewer CO₂ emissions than USA-made watches and 98% fewer than those made in China.
C. Reducing Our Environmental Footprint
Our vegan leather packaging doubles as functional watch storage, minimizing waste. We are actively developing biodegradable and compostable alternatives to preserve both luxury and the environment.
C. Reducing Our Environmental Footprint
Our vegan leather packaging doubles as functional watch storage, minimizing waste. We are actively developing biodegradable and compostable alternatives to preserve both luxury and the environment.
D. Championing Diversity & Innovation
As Canada’s first and only female-founded luxury watch brand, diversity drives our vision. 100% of our leadership team identifies as women, people of colour, or LGBTQ+. Our inclusive culture fosters creativity and innovation, setting new industry benchmarks in design and sustainability.
D. Championing Diversity & Innovation
As Canada’s first and only female-founded luxury watch brand, diversity drives our vision. 100% of our leadership team identifies as women, people of colour, or LGBTQ+. Our inclusive culture fosters creativity and innovation, setting new industry benchmarks in design and sustainability.
E. Building a Community For Positive Change
VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.
E. Building a Community For Positive Change
VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.
