SUSTAINABILITY
Crafting a Legacy in Swiss Luxury
At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we craft. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to create luxury responsibly. By merging fine Swiss watchmaking with innovative practices, we’re building a legacy that protects the planet and uplifts communities.
Crafting a Legacy in Swiss Luxury
At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we craft. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to create luxury responsibly. By merging fine Swiss watchmaking with innovative practices, we’re building a legacy that protects the planet and uplifts communities.
"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."
Jess Chow, VIEREN CEO
"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."
Jess Chow, VIEREN CEO
2024 HIGHLIGHTS
In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:
2024 HIGHLIGHTS
In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:
77.4% of stainless steel waste recycled
77.4% of stainless steel waste recycled
90%+ lower CO₂ emissions than US and China watches
90%+ lower CO₂ emissions than US and China watches
Reusable vegan leather packaging, designed to last
Reusable vegan leather packaging, designed to last
100% of our leadership team are women and minorities
100% of our leadership team are women and minorities
Aligned with the UN's Sustainable Development Goals
Aligned with the UN's Sustainable Development Goals
OUR SUSTAINABILITY PILLARS
Guided by five core pillars, VIEREN’s approach to sustainability creates meaningful change across design, production, and operations:
OUR SUSTAINABILITY PILLARS
Guided by five core pillars, VIEREN’s approach to sustainability creates meaningful change across design, production, and operations:
A. Advancing the Circular Economy
B. Powering a Greener Future
C. Reducing Our Environmental Footprint
D. Championing Diversity and Innovation
E. Building a Community for Positive Change
A. ADVANCING THE CIRCULAR ECONOMY
Over 77% of the stainless steel used in VIEREN timepieces comes from recycled sources—26% from pre-consumer waste and 51% from post-consumer materials. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks.
A. ADVANCING THE CIRCULAR ECONOMY
Over 77% of the stainless steel used in VIEREN timepieces comes from recycled sources—26% from pre-consumer waste and 51% from post-consumer materials. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks.
B. POWERING A GREENER FUTURE
Our manufacturing runs on Switzerland’s clean energy grid, powered by hydroelectric, nuclear, and renewable sources. Facilities in La-Chaux-de-Fonds are equipped with energy-efficient systems, including LED lighting and optimized HVAC, reducing our carbon footprint. VIEREN Swiss Made watches produce 92% lower CO₂ emissions than US-made counterparts and 98% lower emissions compared to China-made alternatives.
B. POWERING A GREENER FUTURE
Our manufacturing runs on Switzerland’s clean energy grid, powered by hydroelectric, nuclear, and renewable sources. Facilities in La-Chaux-de-Fonds are equipped with energy-efficient systems, including LED lighting and optimized HVAC, reducing our carbon footprint. VIEREN Swiss Made watches produce 92% lower CO₂ emissions than US-made counterparts and 98% lower emissions compared to China-made alternatives.
C. Reducing Our Environmental Footprint
VIEREN’s eco-friendly vegan leather packaging doubles as functional watch accessories, extending its use and minimizing waste. While not yet 100% recycled, we’re actively exploring biodegradable and compostable materials to enhance sustainability without compromising on luxury.
C. Reducing Our Environmental Footprint
VIEREN’s eco-friendly vegan leather packaging doubles as functional watch accessories, extending its use and minimizing waste. While not yet 100% recycled, we’re actively exploring biodegradable and compostable materials to enhance sustainability without compromising on luxury.
D. Championing Diversity & Innovation
As Canada’s only female-founded luxury watch brand, diversity is at the heart of our culture.
100% of our leadership team are women, people of colour, or LGBTQ+. Our inclusive workplaces foster creativity and innovation, setting new industry benchmarks in design and sustainability.
D. Championing Diversity & Innovation
As Canada’s only female-founded luxury watch brand, diversity is at the heart of our culture.
100% of our leadership team are women, people of colour, or LGBTQ+. Our inclusive workplaces foster creativity and innovation, setting new industry benchmarks in design and sustainability.
E. BUILDING A COMMUNITY FOR POSITIVE CHANGE
VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.
E. BUILDING A COMMUNITY FOR POSITIVE CHANGE
VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.
