Sustainability
Swiss Craft, Lasting Impact
At VIEREN, sustainability is embedded in every Swiss Made timepiece. Through responsible materials and energy-conscious manufacturing in La Chaux-de-Fonds, we create watches designed for longevity, precision, and enduring quality.
“As we continue to redefine modern luxury, we create Swiss Made timepieces designed for lasting relevance.”
Jess Chow, VIEREN Founder & CEO
2026 Highlights
77.4% of stainless steel waste recycled
Up to 90% lower CO₂ emissions vs. global production
Reusable vegan leather packaging system
Continued leadership in diversity and inclusion
Our Sustainability Pillars
Guided by five core principles, sustainability is integrated across sourcing, design, production, and packaging. These pillars shape how we build enduring timepieces with responsibility at their core.
Circular Economy
We recycle 77.4% of stainless steel waste, supported by ISO 14001 processes that reduce landfill impact and extend material life cycles.
Low-Impact Manufacturing
Our La Chaux-de-Fonds atelier operates on Switzerland’s renewable energy grid, significantly reducing carbon emissions per timepiece versus global manufacturing standards.
Responsible Packaging
Our vegan leather watch stand and box system is designed for long-term reuse, replacing single-use packaging with durable presentation objects.
Inclusive Leadership
As a female-founded luxury brand, we prioritise representation across leadership and creative teams, fostering diverse perspectives in design and innovation.
Ethical Growth
Aligned with UN Sustainable Development Goal 12, we promote responsible production, conscious consumption, and product longevity through design.
