Crafting a Legacy in Swiss Luxury

At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we create. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to make luxury responsibly. By merging fine Swiss watchmaking with forward-thinking practices, we’re building a legacy that honours the planet and empowers communities.

Crafting a Legacy in Swiss Luxury

At VIEREN, sustainability isn’t just a commitment—it’s the foundation of every timepiece we create. From ethically sourced materials to energy-efficient manufacturing, we’re reimagining what it means to make luxury responsibly. By merging fine Swiss watchmaking with forward-thinking practices, we’re building a legacy that honours the planet and empowers communities.

"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."

Jess Chow, VIEREN CEO

"As we celebrate five years of redefining luxury, our diverse team leads with bold design and sustainable practices, crafting a legacy of meaningful and lasting impact."

Jess Chow, VIEREN CEO

2024 HIGHLIGHTS

In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:

2024 HIGHLIGHTS

In 2024, we achieved major milestones that underscore our dedication to crafting luxury timepieces with purpose:

Recycled 77.4% of stainless steel waste

Swiss watches 90%+ lower CO₂ emissions

Reusable vegan leather watch packaging

Led entirely by women and minorities

Recycled 77.4% of stainless steel waste

Swiss watches 90%+ lower CO₂ emissions

Reusable vegan leather watch packaging

Led entirely by women and minorities

OUR SUSTAINABILITY PILLARS

Guided by five core pillars, VIEREN’s approach to sustainability is embedded in every stage of our process—from sourcing materials to packaging your watch. These principles drive long-term impact across design, production, and operations, ensuring every timepiece reflects our values of responsibility, innovation, and purpose.

OUR SUSTAINABILITY PILLARS

Guided by five core pillars, VIEREN’s approach to sustainability is embedded in every stage of our process—from sourcing materials to packaging your watch. These principles drive long-term impact across design, production, and operations, ensuring every timepiece reflects our values of responsibility, innovation, and purpose.

A. ADVANCING THE CIRCULAR ECONOMY

More than 77% of our stainless steel waste is responsibly recycled, with 26% pre-consumer and 51% post-consumer materials diverted from landfills. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks

A. ADVANCING THE CIRCULAR ECONOMY

More than 77% of our stainless steel waste is responsibly recycled, with 26% pre-consumer and 51% post-consumer materials diverted from landfills. This supports a circular economy, reduces waste, and aligns with ISO 14001 standards, ensuring every step in our supply chain meets rigorous environmental benchmarks

B. POWERING A GREENER FUTURE

Our manufacturing runs on Switzerland’s clean energy grid, powered by hydroelectric, nuclear, and renewable sources. Our La-Chaux-de-Fonds facility features energy-efficient systems like LED lighting and optimized HVAC. This results in VIEREN watches generate up to 92% fewer CO₂ emissions than U.S.-made watches, and 98% fewer than those made in China.

B. POWERING A GREENER FUTURE

Our manufacturing runs on Switzerland’s clean energy grid, powered by hydroelectric, nuclear, and renewable sources. Our La-Chaux-de-Fonds facility features energy-efficient systems like LED lighting and optimized HVAC. This results in VIEREN watches generate up to 92% fewer CO₂ emissions than U.S.-made watches, and 98% fewer than those made in China.

C. Reducing Our Environmental Footprint

Our vegan leather packaging is designed with longevity in mind—doubling as functional watch storage to minimize waste. While not yet made from 100% recycled content, we’re actively developing biodegradable and compostable alternatives that preserve both luxury and the environment.

C. Reducing Our Environmental Footprint

Our vegan leather packaging is designed with longevity in mind—doubling as functional watch storage to minimize waste. While not yet made from 100% recycled content, we’re actively developing biodegradable and compostable alternatives that preserve both luxury and the environment.

D. Championing Diversity & Innovation

As Canada’s first and only female-founded luxury watch brand, diversity drives our vision. 100% of our leadership team identifies as women, people of colour, or LGBTQ+. Our inclusive culture fosters creativity and innovation, setting new industry benchmarks in design and sustainability.

D. Championing Diversity & Innovation

As Canada’s first and only female-founded luxury watch brand, diversity drives our vision. 100% of our leadership team identifies as women, people of colour, or LGBTQ+. Our inclusive culture fosters creativity and innovation, setting new industry benchmarks in design and sustainability.

E. BUILDING A COMMUNITY FOR POSITIVE CHANGE

VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.

E. BUILDING A COMMUNITY FOR POSITIVE CHANGE

VIEREN aligns with the UN’s Sustainable Development Goal 12: Responsible Consumption and Production. Through education, partnerships, and engagement, we inspire sustainable choices and champion environmental stewardship.
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