Art, Fashion, and Horology: Luxury Watch Design at VIEREN
Discover how art, fashion, and culture influence luxury watch design and iconic timepieces that exemplify horology.
STORIES
STORIES
VIEREN: Luxury Watches Inspired by Modernist Architecture
Explore how modern architecture inspires VIEREN's luxury rectangular watches, crafted as architectural masterpieces.
November 2024
Sculptural Masterpieces
Modern architecture extends its influence beyond structures; it profoundly shapes our daily lives. This impact is seen not only in our built environments but also in the luxury timepieces we wear. The interplay of clean lines, open spaces, and functional aesthetics fosters an atmosphere of clarity and purpose—qualities beautifully captured in VIEREN’s exclusive watches. Explore our collections today to find a piece that resonates with your style and appreciation for modern design.
WHAT YOU’LL LEARN
1. What Is Modernist Architecture
2. The Interplay of Architecture and Timepieces
3. Influential Architects Shaping the Future of Watch Design
4. The Artistic Evolution in Watchmaking
5. Experimenting with Design Principles in Horology
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
8. Celebrating Swiss Artistry with VIEREN
9. Explore VIEREN’s Architecture-Inspired Watch Collections
2. The Interplay of Architecture and Timepieces
3. Influential Architects Shaping the Future of Watch Design
4. The Artistic Evolution in Watchmaking
5. Experimenting with Design Principles in Horology
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
8. Celebrating Swiss Artistry with VIEREN
9. Explore VIEREN’s Architecture-Inspired Watch Collections
Sculptural Masterpieces
Modern architecture extends its influence beyond structures; it profoundly shapes our daily lives. This impact is seen not only in our built environments but also in the luxury timepieces we wear. The interplay of clean lines, open spaces, and functional aesthetics fosters an atmosphere of clarity and purpose—qualities beautifully captured in VIEREN’s exclusive watches. Explore our collections today to find a piece that resonates with your style and appreciation for modern design.
WHAT YOU’LL LEARN
1. What Is Modernist Architecture
2. The Interplay of Architecture and Timepieces
3. Influential Architects Shaping the Future of Watch Design
4. The Artistic Evolution in Watchmaking
5. Experimenting with Design Principles in Horology
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
8. Celebrating Swiss Artistry with VIEREN
9. Explore VIEREN’s Architecture-Inspired Watch Collections
2. The Interplay of Architecture and Timepieces
3. Influential Architects Shaping the Future of Watch Design
4. The Artistic Evolution in Watchmaking
5. Experimenting with Design Principles in Horology
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
8. Celebrating Swiss Artistry with VIEREN
9. Explore VIEREN’s Architecture-Inspired Watch Collections
1. What Is Modernist Architecture?
1. What Is Modernist Architecture?
Modernist architecture emerged in the early 20th century, emphasizing functionality, simplicity, and innovative materials. This movement reshaped our perception of space and influenced various fields, including watchmaking. A prime example is the Villa Villa Savoye, designed by Le Corbusier and completed in 1929. This villa showcases key modernist principles, like clean lines, open spaces, and harmony with its surroundings.
Key styles such as brutalism, minimalism, and functionalism each contribute distinct philosophies to the artistic landscape. Modernism seeks to create spaces prioritizing human experience, blending form and function seamlessly. Its principles encourage the exploration of new materials and technologies, pushing the boundaries of design.
Key styles such as brutalism, minimalism, and functionalism each contribute distinct philosophies to the artistic landscape. Modernism seeks to create spaces prioritizing human experience, blending form and function seamlessly. Its principles encourage the exploration of new materials and technologies, pushing the boundaries of design.
Modernist architecture emerged in the early 20th century, emphasizing functionality, simplicity, and innovative materials. This movement reshaped our perception of space and influenced various fields, including watchmaking. A prime example is the Villa Villa Savoye, designed by Le Corbusier and completed in 1929. This villa showcases key modernist principles, like clean lines, open spaces, and harmony with its surroundings.
Key styles such as brutalism, minimalism, and functionalism each contribute distinct philosophies to the artistic landscape. Modernism seeks to create spaces prioritizing human experience, blending form and function seamlessly. Its principles encourage the exploration of new materials and technologies, pushing the boundaries of design.
Key styles such as brutalism, minimalism, and functionalism each contribute distinct philosophies to the artistic landscape. Modernism seeks to create spaces prioritizing human experience, blending form and function seamlessly. Its principles encourage the exploration of new materials and technologies, pushing the boundaries of design.
2. The Interplay of Architecture and Timepieces
2. The Interplay of Architecture and Timepieces
Architecture and watchmaking share a profound connection. Both fields prioritize design principles, craftsmanship, and the embodiment of cultural narratives. Just as architecture creates spaces that shape human experiences, luxury watches accompany individuals daily, marking time with elegance and precision.
This dialogue is evident in the design philosophies of architects, the influence of art movements, and the commitment to Swiss craftsmanship. Together, these elements contribute to understanding timepieces as expressions of art and culture.
This dialogue is evident in the design philosophies of architects, the influence of art movements, and the commitment to Swiss craftsmanship. Together, these elements contribute to understanding timepieces as expressions of art and culture.
Architecture and watchmaking share a profound connection. Both fields prioritize design principles, craftsmanship, and the embodiment of cultural narratives. Just as architecture creates spaces that shape human experiences, luxury watches accompany individuals daily, marking time with elegance and precision.
This dialogue is evident in the design philosophies of architects, the influence of art movements, and the commitment to Swiss craftsmanship. Together, these elements contribute to understanding timepieces as expressions of art and culture.
This dialogue is evident in the design philosophies of architects, the influence of art movements, and the commitment to Swiss craftsmanship. Together, these elements contribute to understanding timepieces as expressions of art and culture.
3. Influential Architects Shaping the Future of Watch Design
3. Influential Architects Shaping the Future of Watch Design
Iconic architects inspire watchmaking, fostering a dialogue between the two creative fields. Their unique styles resonate with contemporary design philosophies, resulting in timepieces that embody innovative principles.
Iconic architects inspire watchmaking, fostering a dialogue between the two creative fields. Their unique styles resonate with contemporary design philosophies, resulting in timepieces that embody innovative principles.
Tadao Ando
Renowned for his masterful use of natural materials and light, Ando's philosophy embodies a commitment to high-quality craftsmanship. His designs incorporate concrete, wood, and glass, creating tranquil spaces and serene designs that evoke a sense of peace. The VIEREN Matte White watch reflects Ando's principles through its simple geometric shapes and the interplay of light, accentuated by our signature 18K gold rehaut ring.
Tadao Ando
Renowned for his masterful use of natural materials and light, Ando's philosophy embodies a commitment to high-quality craftsmanship. His designs incorporate concrete, wood, and glass, creating tranquil spaces and serene designs that evoke a sense of peace. The VIEREN Matte White watch reflects Ando's principles through its simple geometric shapes and the interplay of light, accentuated by our signature 18K gold rehaut ring.
Tadao Ando x Bulgari Serpenti
In 2024, Bulgari unveiled its first artist collaboration featuring the iconic Serpenti Tubogas watch, created with renowned architect Tadao Ando. This collection celebrates nature through the four seasons, with each watch designed to embody Ando's vision of natural stone fragments that enhance the Serpenti's allure. The timepieces showcase a blend of design and craftsmanship, inviting wearers to appreciate the serenity of each season.
Tadao Ando x Bulgari Serpenti
In 2024, Bulgari unveiled its first artist collaboration featuring the iconic Serpenti Tubogas watch, created with renowned architect Tadao Ando. This collection celebrates nature through the four seasons, with each watch designed to embody Ando's vision of natural stone fragments that enhance the Serpenti's allure. The timepieces showcase a blend of design and craftsmanship, inviting wearers to appreciate the serenity of each season.
ZAHA HADID
Renowned for her dynamic curved forms, Hadid’s architectural designs challenge conventional boundaries and inspire sculptural elements in watchmaking. Her bold shapes and fluid lines invite wearers to embrace complexity and artistic expression, encouraging a rethinking of traditional design. This results in timepieces that stand out as wearable art. The VIEREN Gold Waves watch exemplifies this philosophy, with its curved bevels inspired by the art of sound waves.
ZAHA HADID
Renowned for her dynamic curved forms, Hadid’s architectural designs challenge conventional boundaries and inspire sculptural elements in watchmaking. Her bold shapes and fluid lines invite wearers to embrace complexity and artistic expression, encouraging a rethinking of traditional design. This results in timepieces that stand out as wearable art. The VIEREN Gold Waves watch exemplifies this philosophy, with its curved bevels inspired by the art of sound waves.
Will.I.Am and Zaha Hadid PULS Smartwatch
The PULS Smartwatch exemplifies Hadid's influence, featuring organic shapes and a sleek design with a curved OLED display seamlessly integrated into its form. Launched in 2014, this innovative device was designed to replace a phone, allowing users to make calls, play music, and access social media while showcasing Hadid’s signature aesthetics. This collaboration highlights the creative synergy between architecture and technology.
Will.I.Am and Zaha Hadid PULS Smartwatch
The PULS Smartwatch exemplifies Hadid's influence, featuring organic shapes and a sleek design with a curved OLED display seamlessly integrated into its form. Launched in 2014, this innovative device was designed to replace a phone, allowing users to make calls, play music, and access social media while showcasing Hadid’s signature aesthetics. This collaboration highlights the creative synergy between architecture and technology.
MIES VAN DER ROHE
Famous for his minimalist approach, Mies van der Rohe championed the philosophy of "less is more," emphasizing simplicity and functionality in design. His work is characterized by clean lines, open spaces, and an absence of unnecessary ornamentation—principles that resonate deeply in contemporary design. This ethos translates seamlessly into watchmaking, where elegance is achieved through streamlined designs that prioritize form and function.
MIES VAN DER ROHE
Famous for his minimalist approach, Mies van der Rohe championed the philosophy of "less is more," emphasizing simplicity and functionality in design. His work is characterized by clean lines, open spaces, and an absence of unnecessary ornamentation—principles that resonate deeply in contemporary design. This ethos translates seamlessly into watchmaking, where elegance is achieved through streamlined designs that prioritize form and function.
VIEREN BLACK DIAMOND Watch
The VIEREN Black Diamond watch exemplifies modernist design principles. Crafted from stainless steel with a striking DLC-plated matte black finish and adorned with 31 black diamonds, this Swiss luxury watch makes a subtle yet powerful statement on any wrist. Its sleek, gender-neutral rectangular case and all-black, tone-on-tone structure merge contemporary aesthetics with Swiss craftsmanship. Discover this modern architectural masterpiece, designed to stand the test of time.
VIEREN BLACK DIAMOND Watch
The VIEREN Black Diamond watch exemplifies modernist design principles. Crafted from stainless steel with a striking DLC-plated matte black finish and adorned with 31 black diamonds, this Swiss luxury watch makes a subtle yet powerful statement on any wrist. Its sleek, gender-neutral rectangular case and all-black, tone-on-tone structure merge contemporary aesthetics with Swiss craftsmanship. Discover this modern architectural masterpiece, designed to stand the test of time.
4. The Artistic Evolution in Watchmaking
4. The Artistic Evolution in Watchmaking
Artistic movements have significantly influenced watch design, each introducing unique aesthetics and philosophies. From the intricate floral motifs of Art Nouveau to the luxurious materials of Art Deco, these styles have redefined luxury watchmaking. Modernism, with its bold geometric forms, remains a strong influence in contemporary designs.
As consumer preferences evolved alongside technological advancements, innovation in design led to the development of new materials and mechanics, allowing for greater creative expression. For a deeper exploration, read our article on Art, Fashion, and Horology: Exploring Modern Design at VIEREN.
As consumer preferences evolved alongside technological advancements, innovation in design led to the development of new materials and mechanics, allowing for greater creative expression. For a deeper exploration, read our article on Art, Fashion, and Horology: Exploring Modern Design at VIEREN.
Artistic movements have significantly influenced watch design, each introducing unique aesthetics and philosophies. From the intricate floral motifs of Art Nouveau to the luxurious materials of Art Deco, these styles have redefined luxury watchmaking. Modernism, with its bold geometric forms, remains a strong influence in contemporary designs.
As consumer preferences evolved alongside technological advancements, innovation in design led to the development of new materials and mechanics, allowing for greater creative expression. For a deeper exploration, read our article on Art, Fashion, and Horology: Exploring Modern Design at VIEREN.
As consumer preferences evolved alongside technological advancements, innovation in design led to the development of new materials and mechanics, allowing for greater creative expression. For a deeper exploration, read our article on Art, Fashion, and Horology: Exploring Modern Design at VIEREN.
5. Experimenting with Design Principles in Horology
5. Experimenting with Design Principles in Horology
Design is at the heart of horology, shaping every detail of a watch from its case and dial to its hands and movement. VIEREN pushed the boundaries of traditional watch aesthetics by drawing inspiration from modernist architecture. Each element reflects a balance of form and function, using clean lines and geometric shapes that capture the elegance of minimalist design while ensuring functionality and durability.
Design is at the heart of horology, shaping every detail of a watch from its case and dial to its hands and movement. VIEREN pushed the boundaries of traditional watch aesthetics by drawing inspiration from modernist architecture. Each element reflects a balance of form and function, using clean lines and geometric shapes that capture the elegance of minimalist design while ensuring functionality and durability.
Layout and Silhouette
The shape of a watch is essential for both design and functionality. Principles of symmetry and proportion guide the design process, ensuring balance and harmony. The silhouette impacts how a watch sits on the wrist, influencing comfort and style. By blending organic shapes with geometric lines, designers create unique profiles that cater to diverse tastes while maintaining functionality and visual impact.
Layout and Silhouette
The shape of a watch is essential for both design and functionality. Principles of symmetry and proportion guide the design process, ensuring balance and harmony. The silhouette impacts how a watch sits on the wrist, influencing comfort and style. By blending organic shapes with geometric lines, designers create unique profiles that cater to diverse tastes while maintaining functionality and visual impact.
COLOUR AND LIGHT
Colour plays a crucial role in shaping perception and emotional responses in watch design. Designers strategically select hues to evoke feelings—warmer tones convey more classic looks, while cooler shades tend to be more modern. The interplay of light and shadow enhances visual appeal, highlighting contours and details that reflect the brand's identity and resonate with the intended audience.
COLOUR AND LIGHT
Colour plays a crucial role in shaping perception and emotional responses in watch design. Designers strategically select hues to evoke feelings—warmer tones convey more classic looks, while cooler shades tend to be more modern. The interplay of light and shadow enhances visual appeal, highlighting contours and details that reflect the brand's identity and resonate with the intended audience.
Innovative Materials
Modern watchmakers are embracing new materials to enhance both aesthetics and functionality. While traditional materials like stainless steel and gold remain popular, many brands are increasingly incorporating sustainable alternatives, recycled metals, and eco-friendly options to reduce environmental impact. This shift reflects a growing awareness among consumers who seek luxury products that align with their values. At VIEREN, we’re dedicated to sustainable practices, aligning our design philosophy with environmental responsibility. Learn more about our initiatives in our article: Leading Sustainability in Luxury Watchmaking: Innovations & Trends.
Innovative Materials
Modern watchmakers are embracing new materials to enhance both aesthetics and functionality. While traditional materials like stainless steel and gold remain popular, many brands are increasingly incorporating sustainable alternatives, recycled metals, and eco-friendly options to reduce environmental impact. This shift reflects a growing awareness among consumers who seek luxury products that align with their values. At VIEREN, we’re dedicated to sustainable practices, aligning our design philosophy with environmental responsibility. Learn more about our initiatives in our article: Leading Sustainability in Luxury Watchmaking: Innovations & Trends.
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
Swiss craftsmanship is renowned for its meticulous attention to detail and unwavering commitment to quality, paralleling the precision of architectural design. Just as architects carefully consider every element, Swiss watchmakers refine each component to create timepieces that exemplify exceptional craftsmanship. The intricate movements of luxury watches serve as artistic expressions, requiring expert skill and precision. Finishing touches such as polishing and engraving further enhance the aesthetic appeal and reliability of each piece.
At VIEREN, our dedication to Swiss craftsmanship reflects the same meticulous attention to detail found in architecture. To learn more about the significance of Swiss craftsmanship in luxury watch design, explore our article, Swiss Made: The Gold Standard in VIEREN Luxury Watches.
At VIEREN, our dedication to Swiss craftsmanship reflects the same meticulous attention to detail found in architecture. To learn more about the significance of Swiss craftsmanship in luxury watch design, explore our article, Swiss Made: The Gold Standard in VIEREN Luxury Watches.
Swiss craftsmanship is renowned for its meticulous attention to detail and unwavering commitment to quality, paralleling the precision of architectural design. Just as architects carefully consider every element, Swiss watchmakers refine each component to create timepieces that exemplify exceptional craftsmanship. The intricate movements of luxury watches serve as artistic expressions, requiring expert skill and precision. Finishing touches such as polishing and engraving further enhance the aesthetic appeal and reliability of each piece.
At VIEREN, our dedication to Swiss craftsmanship reflects the same meticulous attention to detail found in architecture. To learn more about the significance of Swiss craftsmanship in luxury watch design, explore our article, Swiss Made: The Gold Standard in VIEREN Luxury Watches.
At VIEREN, our dedication to Swiss craftsmanship reflects the same meticulous attention to detail found in architecture. To learn more about the significance of Swiss craftsmanship in luxury watch design, explore our article, Swiss Made: The Gold Standard in VIEREN Luxury Watches.
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
7. Q&A With VIEREN Luxury Watch Designer Sunny Fong
In this section, we speak with Sunny Fong, the visionary behind VIEREN's modernist designs. Discover how he draws inspiration from architecture and the guiding philosophy behind his creative process.
Q: How do you draw inspiration from architecture in your designs?
A: Architecture offers a wealth of inspiration through its forms, proportions, and material choices. I strive to incorporate these elements into my watch designs, creating pieces that resonate with the principles of modern architecture.
Q: What architectural principles do you find most impactful in watchmaking?
A: Key principles like symmetry, balance, and the thoughtful use of negative space are crucial. They ensure that each watch design is not only visually appealing but also feels harmonious on the wrist.
Q: How do you see the relationship between architecture and watch design evolving?
A: I believe this relationship will deepen as both fields increasingly explore sustainability and innovation. We will likely see more collaborations between architects and watchmakers, leading to truly unique creations.
Q: Can you share how the design process parallels architectural projects?
A: Both processes begin with a concept that evolves through sketches and models. Careful consideration is given to materials and functionality, ensuring that the final product is both beautiful and practical.
Q: How do you draw inspiration from architecture in your designs?
A: Architecture offers a wealth of inspiration through its forms, proportions, and material choices. I strive to incorporate these elements into my watch designs, creating pieces that resonate with the principles of modern architecture.
Q: What architectural principles do you find most impactful in watchmaking?
A: Key principles like symmetry, balance, and the thoughtful use of negative space are crucial. They ensure that each watch design is not only visually appealing but also feels harmonious on the wrist.
Q: How do you see the relationship between architecture and watch design evolving?
A: I believe this relationship will deepen as both fields increasingly explore sustainability and innovation. We will likely see more collaborations between architects and watchmakers, leading to truly unique creations.
Q: Can you share how the design process parallels architectural projects?
A: Both processes begin with a concept that evolves through sketches and models. Careful consideration is given to materials and functionality, ensuring that the final product is both beautiful and practical.
In this section, we speak with Sunny Fong, the visionary behind VIEREN's modernist designs. Discover how he draws inspiration from architecture and the guiding philosophy behind his creative process.
Q: How do you draw inspiration from architecture in your designs?
A: Architecture offers a wealth of inspiration through its forms, proportions, and material choices. I strive to incorporate these elements into my watch designs, creating pieces that resonate with the principles of modern architecture.
Q: What architectural principles do you find most impactful in watchmaking?
A: Key principles like symmetry, balance, and the thoughtful use of negative space are crucial. They ensure that each watch design is not only visually appealing but also feels harmonious on the wrist.
Q: How do you see the relationship between architecture and watch design evolving?
A: I believe this relationship will deepen as both fields increasingly explore sustainability and innovation. We will likely see more collaborations between architects and watchmakers, leading to truly unique creations.
Q: Can you share how the design process parallels architectural projects?
A: Both processes begin with a concept that evolves through sketches and models. Careful consideration is given to materials and functionality, ensuring that the final product is both beautiful and practical.
Q: How do you draw inspiration from architecture in your designs?
A: Architecture offers a wealth of inspiration through its forms, proportions, and material choices. I strive to incorporate these elements into my watch designs, creating pieces that resonate with the principles of modern architecture.
Q: What architectural principles do you find most impactful in watchmaking?
A: Key principles like symmetry, balance, and the thoughtful use of negative space are crucial. They ensure that each watch design is not only visually appealing but also feels harmonious on the wrist.
Q: How do you see the relationship between architecture and watch design evolving?
A: I believe this relationship will deepen as both fields increasingly explore sustainability and innovation. We will likely see more collaborations between architects and watchmakers, leading to truly unique creations.
Q: Can you share how the design process parallels architectural projects?
A: Both processes begin with a concept that evolves through sketches and models. Careful consideration is given to materials and functionality, ensuring that the final product is both beautiful and practical.
8. Celebrating Swiss Artistry at VIEREN
8. Celebrating Swiss Artistry at VIEREN
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
DISCOVER VIEREN'S ARCHITECTURAL WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S ARCHITECTURAL WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
MATTE WHiTE
A minimalist masterpiece, the VIEREN Matte White watch embodies the essence of clean design and architectural precision. Featuring a tone-on-tone white dial, enhanced by 18K gold accents, and a sculptural rectangular case, this timepiece redefines modern sophistication. Certified Swiss Made, it’s a true testament to both artistry and technical excellence.
Limited to 100 exclusive pieces.
MATTE WHiTE
A minimalist masterpiece, the VIEREN Matte White watch embodies the essence of clean design and architectural precision. Featuring a tone-on-tone white dial, enhanced by 18K gold accents, and a sculptural rectangular case, this timepiece redefines modern sophistication. Certified Swiss Made, it’s a true testament to both artistry and technical excellence.
Limited to 100 exclusive pieces.
MATTE BLACK
The VIEREN Matte Black watch makes a statement with its bold, architectural design. Its Diamond-Like Carbon (DLC) coating ensures a durable, scratch-resistant finish, while the striking monochromatic aesthetic evokes a sense of refined modernism. Powered by a Swiss automatic movement, this rectangular timepiece transitions seamlessly from day to night.
Limited to 100 exclusive pieces.
MATTE BLACK
The VIEREN Matte Black watch makes a statement with its bold, architectural design. Its Diamond-Like Carbon (DLC) coating ensures a durable, scratch-resistant finish, while the striking monochromatic aesthetic evokes a sense of refined modernism. Powered by a Swiss automatic movement, this rectangular timepiece transitions seamlessly from day to night.
Limited to 100 exclusive pieces.
WHITE DIAMOND
Elevate your collection with the VIEREN White Diamond watch, where understated glamour meets geometric design. Its 31 natural diamonds adorn a patterned dial, enhancing the watch’s architectural appeal. Handcrafted in La Chaux-de-Fonds, this Certified Swiss Made timepiece offers an effortlessly elegant addition to any wardrobe, perfect for day-to-night sophistication.
Limited to 100 exclusive pieces.
WHITE DIAMOND
Elevate your collection with the VIEREN White Diamond watch, where understated glamour meets geometric design. Its 31 natural diamonds adorn a patterned dial, enhancing the watch’s architectural appeal. Handcrafted in La Chaux-de-Fonds, this Certified Swiss Made timepiece offers an effortlessly elegant addition to any wardrobe, perfect for day-to-night sophistication.
Limited to 100 exclusive pieces.
BLACK DIAMOND
The VIEREN Black Diamond watch reimagines luxury with its daring all-black design. Set with 31 striking black diamonds, this monochromatic automatic timepiece’s DLC-coated rectangular case exudes an avant-garde allure. A perfect blend of maximalism and precision, it makes an impactful statement for the modern collector.
Limited to 100 exclusive pieces.
BLACK DIAMOND
The VIEREN Black Diamond watch reimagines luxury with its daring all-black design. Set with 31 striking black diamonds, this monochromatic automatic timepiece’s DLC-coated rectangular case exudes an avant-garde allure. A perfect blend of maximalism and precision, it makes an impactful statement for the modern collector.
Limited to 100 exclusive pieces.
WHITE CROC
Step into modern luxury with the VIEREN White Croc, a watch that fuses sporty elegance with architectural craftsmanship. Its handcrafted white leather dial and Cerakote-finished rectangular case redefine the boundaries of luxury timepieces. A rare creation for connoisseurs, this Certified Swiss Made timepiece is a wearable work of art.
Limited to 5 special edition pieces.
WHITE CROC
Step into modern luxury with the VIEREN White Croc, a watch that fuses sporty elegance with architectural craftsmanship. Its handcrafted white leather dial and Cerakote-finished rectangular case redefine the boundaries of luxury timepieces. A rare creation for connoisseurs, this Certified Swiss Made timepiece is a wearable work of art.
Limited to 5 special edition pieces.
BLACK CROC
Command attention with the VIEREN Black Croc, where the precision of modern design meets the tactile beauty of leather. The premium black calfskin leather seamlessly transitions from strap to dial, creating a bold yet refined aesthetic. This Certified Swiss Made timepiece is a tribute to unique textures and sophisticated craftsmanship.
Limited to 100 exclusive pieces.
BLACK CROC
Command attention with the VIEREN Black Croc, where the precision of modern design meets the tactile beauty of leather. The premium black calfskin leather seamlessly transitions from strap to dial, creating a bold yet refined aesthetic. This Certified Swiss Made timepiece is a tribute to unique textures and sophisticated craftsmanship.
Limited to 100 exclusive pieces.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
SUMMARY
VIEREN's luxury watches are inspired by modernist architecture, combining clean lines, geometric shapes, and functional aesthetics to create timeless, sculptural masterpieces. The brand blends architectural principles with Swiss craftsmanship, drawing from influential architects like Tadao Ando, Zaha Hadid, and Mies van der Rohe to design watches that reflect modernist ideals. VIEREN's timepieces emphasize balance, symmetry, and innovation, ensuring each watch is both visually captivating and highly functional. The brand's commitment to sustainability and quality craftsmanship defines its unique place in the luxury watch industry, offering limited edition pieces that celebrate both art and precision.
SUMMARY
VIEREN's luxury watches are inspired by modernist architecture, combining clean lines, geometric shapes, and functional aesthetics to create timeless, sculptural masterpieces. The brand blends architectural principles with Swiss craftsmanship, drawing from influential architects like Tadao Ando, Zaha Hadid, and Mies van der Rohe to design watches that reflect modernist ideals. VIEREN's timepieces emphasize balance, symmetry, and innovation, ensuring each watch is both visually captivating and highly functional. The brand's commitment to sustainability and quality craftsmanship defines its unique place in the luxury watch industry, offering limited edition pieces that celebrate both art and precision.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
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