OG Automatic

WHITE CROC

$2,250 USD5 Special Edition

White Croc is breaking the rules.

This new 2022 all-white automatic timepiece experiments with innovative Cerakote technology and a stark white leather dial for a clean and versatile look to inspire fresh starts.

ETA-2671 AUTOMATIC MOVEMENT

CERTIFIED SWISS MADE

DESIGNED BY SUNNY FONG

ETA-2671 AUTOMATIC MOVEMENT

CERTIFIED SWISS MADE

DESIGNED BY SUNNY FONG

DESIGN
"White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. ”
Sunny Fong, Creative Director VIEREN
DESIGN
"White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. ”
Sunny Fong, Creative Director VIEREN
Experimenting with innovative Cerakote technology, a military-grade matte white ceramic coating typically used in aerospace and automobiles, for a rectangular watch case that is virtually scratch-proof.
Extending premium white croc embossed leather from the strap onto the dial without compromising the slim profile, requiring the material to be razor thin and meticulously finished.
Experimenting with innovative Cerakote technology, a military-grade matte white ceramic coating typically used in aerospace and automobiles, for a rectangular watch case that is virtually scratch-proof.
Extending premium white croc embossed leather from the strap onto the dial without compromising the slim profile, requiring the material to be razor thin and meticulously finished.
MOVEMENT

POWERED BY YOU

Certified Swiss automatic watch movements to tell time forever without a battery.
  • CALIBRE

    ETA-2671 automatic

  • FUNCTION

    Hours, minutes, seconds

  • POWER RESERVE

    44 hours

  • JEWELS

    25 jewels

  • FREQUENCY

    28,800 Vph

  • WATER RESISTANCE

    30 metres (3 ATM)

MOVEMENT

POWERED BY YOU

Certified Swiss automatic watch movements to tell time forever without a battery.
  • CALIBRE

    ETA-2671 automatic

  • FUNCTION

    Hours, minutes, seconds

  • POWER RESERVE

    44 hours

  • JEWELS

    25 jewels

  • FREQUENCY

    28,800 Vph

  • WATER RESISTANCE

    30 metres (3 ATM)

MATERIALS

HANDCRAFTED TO LAST

Every bespoke component is crafted in Switzerland with premium materials to last you a lifetime.

Certified Swiss Made


316L high grade stainless steel


Innovative Cerakote technology


Sapphire crystal with anti-reflective coating


Premium white crocodile-embossed calfskin leather


Signature 18K gold rehaut ring with minutes detail

MATERIALS

HANDCRAFTED TO LAST

Every bespoke component is crafted in Switzerland with premium materials to last you a lifetime.

Certified Swiss Made


316L high grade stainless steel


Innovative Cerakote technology


Sapphire crystal with anti-reflective coating


Premium white crocodile-embossed calfskin leather


Signature 18K gold rehaut ring with minutes detail

SIZE & FIT

STRIKINGLY SLIM

Ultra thin rectangular watches specially engineered to be only 9.2mm slim and the ideal size to universally fit every wrist for men and women.
  • CASE SIZE

    41.5mm x 27mm x 9.2mm

  • STRAP SIZE

    Small: 140mm to 190mm
    Large: 165mm to 210mm

SIZE & FIT

STRIKINGLY SLIM

Ultra thin rectangular watches specially engineered to be only 9.2mm slim and the ideal size to universally fit every wrist for men and women.
  • CASE SIZE

    41.5mm x 27mm x 9.2mm

  • STRAP SIZE

    Small: 140mm to 190mm
    Large: 165mm to 210mm

A PLACE IN YOUR HOME

Bring modernist style from wrist to home. Every VIEREN timepiece comes gifted with a sustainably designed vegan leather watch tray and matte black watch box to showcase and store your new special edition timepiece.

GET IT ENGRAVED

Personalize your watch with an engraved message to celebrate this special moment.

A PLACE IN YOUR HOME

Bring modernist style from wrist to home. Every VIEREN timepiece comes gifted with a sustainably designed vegan leather watch tray and matte black watch box to showcase and store your new special edition timepiece.

GET IT ENGRAVED

Personalize your watch with an engraved message to celebrate this special moment.

STYLED ON @vierentime

STYLED ON @vierentime

"I have a thing for rectangular watches. It just looks so classic. It's a timepiece that truly defines my style today and fits seamlessly into everything that I wear.”

@abhishekdekate
Toronto

"To me, this is simple, but complicated. From the outside, it appears so simple, so clean, so elegant, but there’s so much more going on with the watch."

@taraspencernairn
Toronto

"I have a thing for rectangular watches. It just looks so classic. It's a timepiece that truly defines my style today and fits seamlessly into everything that I wear.”

@abhishekdekate
Toronto

"To me, this is simple, but complicated. From the outside, it appears so simple, so clean, so elegant, but there’s so much more going on with the watch."

@taraspencernairn
Toronto

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