Discover the best rectangular face watch for men and women in 2025, and find your statement luxury timepiece now.
September 2025
Top Luxury Rectangular Watches
Looking for an iconic rectangle watch to elevate your style? Rectangle dial watches are sophisticated accessories that exude elegance and individuality, perfect for any occasion. In this article, we highlight the top 10 luxury rectangular watches in 2025, showcasing their unique features and exceptional craftsmanship. From classic heritage to modern innovation, discover the perfect timepiece to match your taste.
Looking for an iconic rectangle watch to elevate your style? Rectangle dial watches are sophisticated accessories that exude elegance and individuality, perfect for any occasion. In this article, we highlight the top 10 luxury rectangular watches in 2025, showcasing their unique features and exceptional craftsmanship. From classic heritage to modern innovation, discover the perfect timepiece to match your taste.
The Cartier Tank is an emblem of elegance and widely regarded as the first rectangular watch. Launched in 1917, its sleek case was inspired by the geometric shapes of World War I tanks, making it revolutionary for its time. With a classic Roman numeral dial and available in gold or stainless steel, the Tank has become a favourite among collectors. Over the years, it has adorned the wrists of many celebrities, including Jacqueline Kennedy and Princess Diana, further solidifying its status as a symbol of sophistication.
The Cartier Tank is an emblem of elegance and widely regarded as the first rectangular watch. Launched in 1917, its sleek case was inspired by the geometric shapes of World War I tanks, making it revolutionary for its time. With a classic Roman numeral dial and available in gold or stainless steel, the Tank has become a favourite among collectors. Over the years, it has adorned the wrists of many celebrities, including Jacqueline Kennedy and Princess Diana, further solidifying its status as a symbol of sophistication.
A symbol of the Art Deco era, the Jaeger-LeCoultre Reverso is renowned for its classic rectangular design. Launched in 1931, it was originally designed as a sports watch for polo players, featuring a rotating double-sided case that protected the watch face during matches and allowed for personal engravings. Over the years, the Reverso has evolved to incorporate intricate complications and tourbillons, highlighting Jaeger-LeCoultre's dedication to fine watchmaking.
A symbol of the Art Deco era, the Jaeger-LeCoultre Reverso is renowned for its classic rectangular design. Launched in 1931, it was originally designed as a sports watch for polo players, featuring a rotating double-sided case that protected the watch face during matches and allowed for personal engravings. Over the years, the Reverso has evolved to incorporate intricate complications and tourbillons, highlighting Jaeger-LeCoultre's dedication to fine watchmaking.
Model: JLC Reverso Classic Duetto
Case Size: 40 x 24 x 9.53mm
Movement: Manual Winding Calibre Manual Wind JLC Caliber 854B with 19 jewels and 42 hour power reserve
Price: $11,500 USD
Model: JLC Reverso Classic Duetto
Case Size: 40 x 24 x 9.53mm
Movement: Manual Winding Calibre Manual Wind JLC Caliber 854B with 19 jewels and 42 hour power reserve
Price: $11,500 USD
Tag Heuer Monaco
Tag Heuer Monaco
Introduced in 1969 to honour the prestigious Formula 1 race, the original Tag Heuer Monaco was the first square, waterproof automatic chronograph watch. Equipped with the innovative Chronomatic movement, featuring a microrotor and water resistance up to 100 metres, it set new standards in watchmaking excellence. The Monaco gained iconic status when Hollywood legend Steve McQueen wore it in the film Le Mans, cementing its legacy as a tribute to motorsport.
Introduced in 1969 to honour the prestigious Formula 1 race, the original Tag Heuer Monaco was the first square, waterproof automatic chronograph watch. Equipped with the innovative Chronomatic movement, featuring a microrotor and water resistance up to 100 metres, it set new standards in watchmaking excellence. The Monaco gained iconic status when Hollywood legend Steve McQueen wore it in the film Le Mans, cementing its legacy as a tribute to motorsport.
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $8,000 USD
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $8,000 USD
Rolex Cellini Rectangular
Rolex Cellini Rectangular
The Rolex Cellini Rectangular, launched in the 1960s, embodies the elegance synonymous with the Rolex brand. Crafted from precious metals like 18K white or yellow gold, it features a minimalist design with a clean dial, often adorned with understated markers and the signature Rolex crown. Powered by Rolex's in-house automatic movement, the Cellini Rectangular ensures exceptional precision and reliability. Its refined proportions make it suitable for both formal occasions and everyday wear, adding versatility to any collection.
The Rolex Cellini Rectangular, launched in the 1960s, embodies the elegance synonymous with the Rolex brand. Crafted from precious metals like 18K white or yellow gold, it features a minimalist design with a clean dial, often adorned with understated markers and the signature Rolex crown. Powered by Rolex's in-house automatic movement, the Cellini Rectangular ensures exceptional precision and reliability. Its refined proportions make it suitable for both formal occasions and everyday wear, adding versatility to any collection.
Model: Rolex Cellini Rectangular
Case Size: 28 x 47 x 14.4mm
Movement: Rolex Manual Winding Calibre 7040 with 21 jewels and 70 hour power reserve
Price: $15,000+ USD
Model: Rolex Cellini Rectangular
Case Size: 28 x 47 x 14.4mm
Movement: Rolex Manual Winding Calibre 7040 with 21 jewels and 70 hour power reserve
Price: $15,000+ USD
Longines Dolcevita
Longines Dolcevita
Originating in the 1990s, the Longines Dolcevita reflects the elegance of mid-century modern design with its refined rectangular shape. This Longines rectangular watch is inspired by the stylish aesthetics of the 1920s, featuring a classic dial with Roman numerals and options for diamond accents, making it suitable for both day and evening wear. The luxurious leather strap complements its sophisticated look, while exceptional craftsmanship ensures lasting quality.
Originating in the 1990s, the Longines Dolcevita reflects the elegance of mid-century modern design with its refined rectangular shape. This Longines rectangular watch is inspired by the stylish aesthetics of the 1920s, featuring a classic dial with Roman numerals and options for diamond accents, making it suitable for both day and evening wear. The luxurious leather strap complements its sophisticated look, while exceptional craftsmanship ensures lasting quality.
Model: Longines Dolcevita
Case Size: 27.7 x 43.8 x 10.1mm
Movement: Automatic Winding Calibre L592 with 45 hour power reserve
Price: $1,850 USD
Model: Longines Dolcevita
Case Size: 27.7 x 43.8 x 10.1mm
Movement: Automatic Winding Calibre L592 with 45 hour power reserve
Price: $1,850 USD
Bulova Sutton
Bulova Sutton
The Bulova Sutton is a refined timepiece that beautifully blends classic elegance with modern sensibilities. Featuring a sleek rectangular case and a polished stainless steel finish, it exudes sophistication in every detail. The white dial showcases minimalist hour markers and a convenient date window, enhancing its functionality. Complemented by a genuine leather strap, its timeless aesthetic makes it perfect for transitioning effortlessly from day to evening wear, making it a versatile addition to any collection.
The Bulova Sutton is a refined timepiece that beautifully blends classic elegance with modern sensibilities. Featuring a sleek rectangular case and a polished stainless steel finish, it exudes sophistication in every detail. The white dial showcases minimalist hour markers and a convenient date window, enhancing its functionality. Complemented by a genuine leather strap, its timeless aesthetic makes it perfect for transitioning effortlessly from day to evening wear, making it a versatile addition to any collection.
Model: Bulova Sutton
Case Size: 33 x 49 x 12.1mm
Movement: Automatic Movement Calibre 82S0 Automatic with 21 jewels and a 42 hour power reserve
Price: $350 USD
Model: Bulova Sutton
Case Size: 33 x 49 x 12.1mm
Movement: Automatic Movement Calibre 82S0 Automatic with 21 jewels and a 42 hour power reserve
Price: $350 USD
Best Men's Rectangular Watches
Rectangular watches make a bold statement in men’s fashion, merging classic style with modern edge. Designed for those who value distinctive geometry and craftsmanship, these timepieces add sophistication to any look. Explore our top picks for men’s rectangular watches that balance precision, history, and style. Read the full article: Best Rectangular Watches for Men.
Best Men's Rectangular Watches
Rectangular watches make a bold statement in men’s fashion, merging classic style with modern edge. Designed for those who value distinctive geometry and craftsmanship, these timepieces add sophistication to any look. Explore our top picks for men’s rectangular watches that balance precision, history, and style. Read the full article: Best Rectangular Watches for Men.
JAEGER-LECOULTRE REVERSO
An Art Deco icon, the Reverso features a signature rectangular case with a reversible design originally created to protect the dial during polo matches. Crafted with meticulous Swiss precision, it combines timeless style with versatility, allowing wearers to display a polished dial on one side and a personalized engraving or alternate face on the other. Perfect for those who appreciate heritage and understated sophistication.
JAEGER-LECOULTRE REVERSO
An Art Deco icon, the Reverso features a signature rectangular case with a reversible design originally created to protect the dial during polo matches. Crafted with meticulous Swiss precision, it combines timeless style with versatility, allowing wearers to display a polished dial on one side and a personalized engraving or alternate face on the other. Perfect for those who appreciate heritage and understated sophistication.
VIEREN GOLD SUNRAY
Radiating modern luxury, the VIEREN Gold Sunray is a striking gold rectangular watch designed for discerning collectors. Its sunray skeleton dial captures light beautifully, evoking the glamour of Studio 54 and the nostalgia of vinyl records. Powered by a Swiss automatic movement and limited to just five pieces, Gold Sunray fuses contemporary design with timeless elegance for a truly unique statement.
Radiating modern luxury, the VIEREN Gold Sunray is a striking gold rectangular watch designed for discerning collectors. Its sunray skeleton dial captures light beautifully, evoking the glamour of Studio 54 and the nostalgia of vinyl records. Powered by a Swiss automatic movement and limited to just five pieces, Gold Sunray fuses contemporary design with timeless elegance for a truly unique statement.
Rectangular watches bring elegance and individuality to women’s style, combining timeless shapes with refined design. From delicate detailing to bold minimalism, these timepieces celebrate the perfect harmony of function and fashion. Explore our top picks for women’s rectangular watches that embody sophistication and modern beauty. Explore the full list: Best Rectangular Watches for Women.
Best Women's Rectangular Watches
Rectangular watches bring elegance and individuality to women’s style, combining timeless shapes with refined design. From delicate detailing to bold minimalism, these timepieces celebrate the perfect harmony of function and fashion. Explore our top picks for women’s rectangular watches that embody sophistication and modern beauty. Explore the full list: Best Rectangular Watches for Women.
Cartier Panthère
The Cartier Panthère embodies timeless luxury and feminine elegance. With a heritage dating back to the early 20th century, its slender rectangular case and sculpted bracelet—drawn from Parisian style legend Jeanne Toussaint—exude sophistication. Perfect for both formal occasions and everyday wear, the Panthère is a statement of effortless chic and confidence.
Cartier Panthère
The Cartier Panthère embodies timeless luxury and feminine elegance. With a heritage dating back to the early 20th century, its slender rectangular case and sculpted bracelet—drawn from Parisian style legend Jeanne Toussaint—exude sophistication. Perfect for both formal occasions and everyday wear, the Panthère is a statement of effortless chic and confidence.
VIEREN GOLD STEREO DIAMOND
The VIEREN Gold Stereo Diamond merges vintage-inspired luxury with contemporary design. Its radiant gold case, adorned with 93 natural diamonds, captures the glamour of Studio 54. Featuring an all-gold skeleton dial and limited to just five pieces, this luxury rectangular watch is perfect for those seeking a statement timepiece for special occasions or elevated everyday wear.
The VIEREN Gold Stereo Diamond merges vintage-inspired luxury with contemporary design. Its radiant gold case, adorned with 93 natural diamonds, captures the glamour of Studio 54. Featuring an all-gold skeleton dial and limited to just five pieces, this luxury rectangular watch is perfect for those seeking a statement timepiece for special occasions or elevated everyday wear.
"Every VIEREN watch is a sculptural masterpiece, with a bold rectangular silhouette and Swiss Made precision to elevate every moment."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN RECTANGULAR WATCHES
"Every VIEREN watch is a sculptural masterpiece, with a bold rectangular silhouette and Swiss Made precision to elevate every moment."
Sunny Fong, VIEREN Creative Director
GOLD WAVES
Celebrate the artistry of sound and time with this gold rectangular watch. Its 3D bevelled skeleton dial reveals the intricate mechanics of the Swiss ETA 2671 automatic movement. A true collector's piece, this limited edition watch embodies timeless luxury for music lovers and design connoisseurs alike.
Celebrate the artistry of sound and time with this gold rectangular watch. Its 3D bevelled skeleton dial reveals the intricate mechanics of the Swiss ETA 2671 automatic movement. A true collector's piece, this limited edition watch embodies timeless luxury for music lovers and design connoisseurs alike.
Inspired by modernist architecture, this all-black rectangular watch is a sculptural masterpiece. Showcasing 31 hand-set black diamonds on a geometric patterned dial, it’s encased in a scratch-resistant DLC-coated finish. Defined by clean lines and a sleek profile, this monochromatic timepiece adds quiet sophistication to any collection.
Inspired by modernist architecture, this all-black rectangular watch is a sculptural masterpiece. Showcasing 31 hand-set black diamonds on a geometric patterned dial, it’s encased in a scratch-resistant DLC-coated finish. Defined by clean lines and a sleek profile, this monochromatic timepiece adds quiet sophistication to any collection.
A minimalist’s dream, this silver rectangular watch features a tonal matte white dial accented by our signature 18K gold rehaut ring. The ultra-thin stainless steel case and bracelet are ideal for everyday elegance. Its understated design seamlessly elevates life's meaningful moments, making it a versatile essential for your statement style.
A minimalist’s dream, this silver rectangular watch features a tonal matte white dial accented by our signature 18K gold rehaut ring. The ultra-thin stainless steel case and bracelet are ideal for everyday elegance. Its understated design seamlessly elevates life's meaningful moments, making it a versatile essential for your statement style.
This luxurious black leather rectangular timepiece brings textured design to life with a tactile twist. The unique croc-patterned leather dial and premium leather strap ensure superior comfort, transitioning effortlessly from day to night. Perfect for meetings or evenings out, this Swiss Made timepiece adds a refined, modern edge to any look.
This luxurious black leather rectangular timepiece brings textured design to life with a tactile twist. The unique croc-patterned leather dial and premium leather strap ensure superior comfort, transitioning effortlessly from day to night. Perfect for meetings or evenings out, this Swiss Made timepiece adds a refined, modern edge to any look.
Step into the spotlight with this gold diamond rectangular watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a striking skeleton dial, this ultra-limited timepiece embodies the essence of luxury watchmaking for collectors who demand style, craftsmanship, and prestige.
Step into the spotlight with this gold diamond rectangular watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a striking skeleton dial, this ultra-limited timepiece embodies the essence of luxury watchmaking for collectors who demand style, craftsmanship, and prestige.
Luxury rectangular watches embody artistry, history, and personal expression. With their distinctive shapes and sophisticated designs, they appeal to both collectors and those seeking an everyday statement. From classic icons like Cartier to modern innovators like VIEREN, each piece reflects exceptional craftsmanship and timeless elegance. Elevate your collection and discover the allure of these iconic timepieces.
SUMMARY
Luxury rectangular watches embody artistry, history, and personal expression. With their distinctive shapes and sophisticated designs, they appeal to both collectors and those seeking an everyday statement. From classic icons like Cartier to modern innovators like VIEREN, each piece reflects exceptional craftsmanship and timeless elegance. Elevate your collection and discover the allure of these iconic timepieces.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
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