STORIES


STORIES




1. Tag Heuer Monaco

1. Tag Heuer Monaco

Designed in honour of the most esteemed and popular F1 race, the original Tag Heuer Monaco was introduced in 1969. It was the very first square and waterproof automatic chronograph watch in the world. The revolutionary Chronomatic movement was also the first to have a micro-rotor and a water resistance of up to 100 meters. Playing tribute to the sport of racing, it became famous after Steven McQueen wore it to complete his look in the racing movie Le Mans.
Designed in honour of the most esteemed and popular F1 race, the original Tag Heuer Monaco was introduced in 1969. It was the very first square and waterproof automatic chronograph watch in the world. The revolutionary Chronomatic movement was also the first to have a micro-rotor and a water resistance of up to 100 meters. Playing tribute to the sport of racing, it became famous after Steven McQueen wore it to complete his look in the racing movie Le Mans.
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $8,100 USD
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $8,100 USD

2. Jaeger Le-Coultre Reverso

2. Jaeger Le-Coultre Reverso

The Jaeger-LeCoultre Reverso watch was born at the height of the luxurious Art Deco age. First released in 1931, it remains true to its refined sense of shape and rectangular geometry. Originally designed for polo matches as a sports watch for men, its rotating double sided rectangle case was meant to protect the watch face during matches.
The Jaeger-LeCoultre Reverso watch was born at the height of the luxurious Art Deco age. First released in 1931, it remains true to its refined sense of shape and rectangular geometry. Originally designed for polo matches as a sports watch for men, its rotating double sided rectangle case was meant to protect the watch face during matches.
Model: JLC Reverso Tribute Small Seconds
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $10,600 USD
Model: JLC Reverso Tribute Small Seconds
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $10,600 USD

3. VIEREN Gold Sunray

3. VIEREN Gold Sunray

VIEREN is a new Swiss luxury watch brand reinventing the modern mens gold rectangular watch. Their latest Stereo Collection blends Studio 54 nightlife and vintage style to add glamour to any occasion. Created by award winning designer Sunny Fong and handcrafted by expert watchmakers in La-Chaux-de-Fonds, Switzerland, these all-gold automatic skeleton timepieces are bound to elevate your wrist game. Limited to 5 special edition pieces.
VIEREN is a new Swiss luxury watch brand reinventing the modern mens gold rectangular watch. Their latest Stereo Collection blends Studio 54 nightlife and vintage style to add glamour to any occasion. Created by award winning designer Sunny Fong and handcrafted by expert watchmakers in La-Chaux-de-Fonds, Switzerland, these all-gold automatic skeleton timepieces are bound to elevate your wrist game. Limited to 5 special edition pieces.
Model: VIEREN Gold Sunray Watch
Case Size: 27 x 41.5 x 9.2mm
Movement: Automatic winding ETA-2671 with 25 jewels and 44 hour power reserve
Price: $5,550 USD
Model: VIEREN Gold Sunray Watch
Case Size: 27 x 41.5 x 9.2mm
Movement: Automatic winding ETA-2671 with 25 jewels and 44 hour power reserve
Price: $5,550 USD

4. Cartier Santos

4. Cartier Santos

The Santos De Cartier is one of the world's most classic and celebrated rectangular watches for men. It was first conceived by Louis Cartier in 1904 to help aviator Alberto Santos-Dumont tell time mid-flight. Since then, this pioneering men’s wristwatch has become an icon, defined by its geometric dial, harmoniously curved horns and signature exposed screws.
The Santos De Cartier is one of the world's most classic and celebrated rectangular watches for men. It was first conceived by Louis Cartier in 1904 to help aviator Alberto Santos-Dumont tell time mid-flight. Since then, this pioneering men’s wristwatch has become an icon, defined by its geometric dial, harmoniously curved horns and signature exposed screws.
Model: Santos de Cartier
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,050 USD
Model: Santos de Cartier
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,050 USD

5. Casio G-Shock Square

5. Casio G-Shock Square

Retro is back and these feel as new as back in 1983. The G-Shock vision was first conjured by Kikuo Ibe. After dropping a special watch given to him by his Father and watching it shatter in front of his eyes, he vowed to make a watch that was indestructible. Enter the Casio G-Shock Square. The square design with its symbolic importance was created in pursuit of shock resistance alone. It remains one of the most recognized digital timepieces from the 1980s today.
Retro is back and these feel as new as back in 1983. The G-Shock vision was first conjured by Kikuo Ibe. After dropping a special watch given to him by his Father and watching it shatter in front of his eyes, he vowed to make a watch that was indestructible. Enter the Casio G-Shock Square. The square design with its symbolic importance was created in pursuit of shock resistance alone. It remains one of the most recognized digital timepieces from the 1980s today.
Model: Casio G-Shock Square DW5600BB-1
Case Size: 49.6 × 43.2 × 12.9mm
Movement: Digital CR2016 with 2 year battery life
Price: $100 USD
Model: Casio G-Shock Square DW5600BB-1
Case Size: 49.6 × 43.2 × 12.9mm
Movement: Digital CR2016 with 2 year battery life
Price: $100 USD

SUMMARY

Standout with an iconic men’s rectangular face watch on your wrist. Discover the versatility of a shaped timepiece for men that can be dressed up or dressed down to make a statement. Get a rectangular watch for your collection today.


SUMMARY

Standout with an iconic men’s rectangular face watch on your wrist. Discover the versatility of a shaped timepiece for men that can be dressed up or dressed down to make a statement. Get a rectangular watch for your collection today.

ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As a next-generation watch entrepreneur, Jess’ passion for horology led her to create VIEREN - the coveted new microbrand handcrafting modernist Swiss Made automatic watches to power your time.
ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As a next-generation watch entrepreneur, Jess’ passion for horology led her to create VIEREN - the coveted new microbrand handcrafting modernist Swiss Made automatic watches to power your time.

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