The Ultimate Guide to Luxury Rectangular Watches in 2025
Discover the history, designs, and styling of mens and womens rectangular watches that make a statement for any occasion.
STORIES
STORIES
Best Rectangular Watches for Men
Explore the best men's rectangular watches and discover Swiss luxury timepieces for the modern gentleman
September 2025
Rectangular Watches FOR MODERN MEN
Looking for a men’s rectangular watch that makes a bold statement? These Swiss luxury timepieces blend sophistication with practicality, effortlessly elevating both casual and formal looks. In this guide, we highlight the best rectangular watches for men, from timeless icons to modern innovations, showcasing exceptional craftsmanship and enduring style for the discerning gentleman.
WHAT YOU’LL LEARN
Rectangular Watches FOR MODERN MEN
Looking for a men’s rectangular watch that makes a bold statement? These Swiss luxury timepieces blend sophistication with practicality, effortlessly elevating both casual and formal looks. In this guide, we highlight the best rectangular watches for men, from timeless icons to modern innovations, showcasing exceptional craftsmanship and enduring style for the discerning gentleman.
WHAT YOU’LL LEARN
1. Jaeger-LeCoultre Reverso
1. Jaeger-LeCoultre Reverso
The Jaeger-LeCoultre Reverso is a timeless choice for men who value artistry and functionality. Designed in 1931 for polo players, its innovative reversible case protects the watch face while allowing for personalization. This luxurious timepiece embodies sophistication and craftsmanship, featuring sleek lines and premium materials that suit both formal events and casual outings. As one of the first watches to embrace the Art Deco aesthetic, the Reverso reflects its era while remaining relevant today. With its rich history and enduring appeal, the Jaeger-LeCoultre Reverso is not just a watch; it’s a legacy of innovation and elegance, making it a prized addition to any gentleman's collection.
The Jaeger-LeCoultre Reverso is a timeless choice for men who value artistry and functionality. Designed in 1931 for polo players, its innovative reversible case protects the watch face while allowing for personalization. This luxurious timepiece embodies sophistication and craftsmanship, featuring sleek lines and premium materials that suit both formal events and casual outings. As one of the first watches to embrace the Art Deco aesthetic, the Reverso reflects its era while remaining relevant today. With its rich history and enduring appeal, the Jaeger-LeCoultre Reverso is not just a watch; it’s a legacy of innovation and elegance, making it a prized addition to any gentleman's collection.
Model: JLC Reverso Monoface Small Seconds
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $13,000 USD
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $13,000 USD
Model: JLC Reverso Monoface Small Seconds
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $13,000 USD
Case Size: 45.6 x 27.4 x 8.5mm
Movement: Manual Winding Calibre 822A with 19 jewels and 42 hour power reserve
Price: $13,000 USD
2. Cartier Santos
2. Cartier Santos
The Cartier Santos is a legendary timepiece with a rich history, introduced in 1904 as one of the first wristwatches designed specifically for men by Louis Cartier for aviator Alberto Santos-Dumont. Its bold rectangular case, sporty elegance, and distinctive features—like exposed screws and prominent Roman numerals—revolutionized wristwatch design. Crafted from premium materials, the Santos effortlessly transitions from tailored suits to casual wear, making it an essential accessory for the modern gentleman. With over a century of heritage, it embodies pioneering spirit and timeless sophistication, solidifying its place as a must-have in any discerning watch collection.
The Cartier Santos is a legendary timepiece with a rich history, introduced in 1904 as one of the first wristwatches designed specifically for men by Louis Cartier for aviator Alberto Santos-Dumont. Its bold rectangular case, sporty elegance, and distinctive features—like exposed screws and prominent Roman numerals—revolutionized wristwatch design. Crafted from premium materials, the Santos effortlessly transitions from tailored suits to casual wear, making it an essential accessory for the modern gentleman. With over a century of heritage, it embodies pioneering spirit and timeless sophistication, solidifying its place as a must-have in any discerning watch collection.
Model: Santos de Cartier
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,000 USD
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,000 USD
Model: Santos de Cartier
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,000 USD
Case Size: 35.1 x 35.1 x 8.83mm
Movement: Automatic Winding Calibre 1847MC with 23 jewels and 42 hour power reserve
Price: $7,000 USD
3. Tag Heuer Monaco
3. Tag Heuer Monaco
The Tag Heuer Monaco is a symbol of motorsport heritage and luxury watchmaking, first introduced in 1969. Renowned for its square case and bold design, this iconic timepiece gained fame after being worn by actor Steve McQueen in the classic film Le Mans. Its chronograph functions and vibrant dials cater to racing enthusiasts while showcasing precision and performance. The Monaco's sporty elegance makes it versatile enough to complement both formal attire and casual outfits, appealing to the modern man who embraces adventure and style. With a legacy of innovation and a commitment to excellence, the Tag Heuer Monaco remains a distinguished choice for watch collectors and motorsport fans alike.
The Tag Heuer Monaco is a symbol of motorsport heritage and luxury watchmaking, first introduced in 1969. Renowned for its square case and bold design, this iconic timepiece gained fame after being worn by actor Steve McQueen in the classic film Le Mans. Its chronograph functions and vibrant dials cater to racing enthusiasts while showcasing precision and performance. The Monaco's sporty elegance makes it versatile enough to complement both formal attire and casual outfits, appealing to the modern man who embraces adventure and style. With a legacy of innovation and a commitment to excellence, the Tag Heuer Monaco remains a distinguished choice for watch collectors and motorsport fans alike.
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $7,500 USD
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $7,500 USD
Model: Tag Heuer Monaco
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $7,500 USD
Case Size: 39 x 39 x 14.3mm
Movement: Automatic Chronograph Monaco Calibre 11 with 59 jewels and 40 hours power reserve
Price: $7,500 USD
4. Oris Rectangular
4. Oris Rectangular
The Oris Rectangular watch is a stunning example of Swiss craftsmanship that combines classic design with modern functionality. Known for its high-quality materials and attention to detail, this timepiece features a sleek rectangular case that appeals to men seeking both elegance and versatility. The Oris Rectangular is available in various dial colors and strap options, allowing it to complement both casual and formal attire effortlessly. This watch stands out for its reliability and distinctive style, making it an excellent choice for the modern gentleman who values a blend of tradition and contemporary flair.
The Oris Rectangular watch is a stunning example of Swiss craftsmanship that combines classic design with modern functionality. Known for its high-quality materials and attention to detail, this timepiece features a sleek rectangular case that appeals to men seeking both elegance and versatility. The Oris Rectangular is available in various dial colors and strap options, allowing it to complement both casual and formal attire effortlessly. This watch stands out for its reliability and distinctive style, making it an excellent choice for the modern gentleman who values a blend of tradition and contemporary flair.
Model: Oris Rectangular Watch
Case Size: 25.5 x 38 x 10.2mm
Movement: Automatic Winding Calibre Oris 561 with 25 jewels and 38 hour power reserve
Price: $1,950 USD
Case Size: 25.5 x 38 x 10.2mm
Movement: Automatic Winding Calibre Oris 561 with 25 jewels and 38 hour power reserve
Price: $1,950 USD
Model: Oris Rectangular Watch
Case Size: 25.5 x 38 x 10.2mm
Movement: Automatic Winding Calibre Oris 561 with 25 jewels and 38 hour power reserve
Price: $1,950 USD
Case Size: 25.5 x 38 x 10.2mm
Movement: Automatic Winding Calibre Oris 561 with 25 jewels and 38 hour power reserve
Price: $1,950 USD
5. Seiko Essentials
5. Seiko Essentials
The Essentials collection offers stylish Seiko rectangular watches that provide excellent value without compromising quality. Renowned for their reliability and craftsmanship, these timepieces feature a clean, minimalist design that makes them perfect for everyday wear. The rectangular shape adds a touch of sophistication, making them suitable for both casual outings and more formal occasions. With their affordability, Seiko Essentials watches are an ideal choice for men starting to build their watch collections or those seeking a stylish yet functional accessory.
The Essentials collection offers stylish Seiko rectangular watches that provide excellent value without compromising quality. Renowned for their reliability and craftsmanship, these timepieces feature a clean, minimalist design that makes them perfect for everyday wear. The rectangular shape adds a touch of sophistication, making them suitable for both casual outings and more formal occasions. With their affordability, Seiko Essentials watches are an ideal choice for men starting to build their watch collections or those seeking a stylish yet functional accessory.
Model: Seiko Essentials
Case Size: 28.4 x 41.5 x 6.1mm
Movement: Quartz Caliber 4N30
Price: $295 USD
Case Size: 28.4 x 41.5 x 6.1mm
Movement: Quartz Caliber 4N30
Price: $295 USD
Model: Seiko Essentials
Case Size: 28.4 x 41.5 x 6.1mm
Movement: Quartz Caliber 4N30
Price: $295 USD
Case Size: 28.4 x 41.5 x 6.1mm
Movement: Quartz Caliber 4N30
Price: $295 USD
EXPLORE VIEREN MEN'S RECTANGULAR WATCHES
"Every VIEREN watch is a sculptural masterpiece, with a bold rectangular silhouette and Swiss Made precision to elevate every moment."
Sunny Fong, VIEREN Creative Director
EXPLORE VIEREN MEN'S RECTANGULAR WATCHES
"Every VIEREN watch is a sculptural masterpiece, with a bold rectangular silhouette and Swiss Made precision to elevate every moment."
Sunny Fong, VIEREN Creative Director
GOLD SUNRAY
The VIEREN Gold Sunray radiates sophistication with its striking gold rectangular case and sunray skeleton dial. Inspired by Studio 54 glamour, it reflects light, evoking the nostalgia of record players. Crafted for the modern man, it combines contemporary design with timeless luxury. Equipped with a Swiss automatic movement and limited to just five pieces, this exclusive watch is a must-have for collectors seeking unique style.
GOLD SUNRAY
The VIEREN Gold Sunray radiates sophistication with its striking gold rectangular case and sunray skeleton dial. Inspired by Studio 54 glamour, it reflects light, evoking the nostalgia of record players. Crafted for the modern man, it combines contemporary design with timeless luxury. Equipped with a Swiss automatic movement and limited to just five pieces, this exclusive watch is a must-have for collectors seeking unique style.
MATTE BLACK
Inspired by modernist architecture, the VIEREN Matte Black epitomizes sleek sophistication. Its all-black design with a durable DLC coating ensures style and resilience. Designed for those who appreciate minimalist elegance, this timepiece transitions seamlessly from day to night. The VIEREN Matte Black is perfect for making a statement on any occasion, embodying modern luxury.
MATTE BLACK
Inspired by modernist architecture, the VIEREN Matte Black epitomizes sleek sophistication. Its all-black design with a durable DLC coating ensures style and resilience. Designed for those who appreciate minimalist elegance, this timepiece transitions seamlessly from day to night. The VIEREN Matte Black is perfect for making a statement on any occasion, embodying modern luxury.
BLACK CROC
The VIEREN Black Croc is a refined leather rectangular watch with an innovative leather dial. Featuring premium black calfskin leather across both strap and dial, this timepiece commands attention. With meticulous Swiss craftsmanship, it’s an exceptional choice for the modern man seeking a bold accessory. Perfect for both formal and casual wear, Black Croc elevates any outfit.
BLACK CROC
The VIEREN Black Croc is a refined leather rectangular watch with an innovative leather dial. Featuring premium black calfskin leather across both strap and dial, this timepiece commands attention. With meticulous Swiss craftsmanship, it’s an exceptional choice for the modern man seeking a bold accessory. Perfect for both formal and casual wear, Black Croc elevates any outfit.
MATTE WHITE
The VIEREN Matte White combines sleek elegance and understated luxury. Its sculptural white dial and gold details create a minimalist aesthetic perfect for modern sophistication. Ideal for formal events or everyday wear, this rectangular watch with Swiss craftsmanship is a timeless addition to any collection.
MATTE WHITE
The VIEREN Matte White combines sleek elegance and understated luxury. Its sculptural white dial and gold details create a minimalist aesthetic perfect for modern sophistication. Ideal for formal events or everyday wear, this rectangular watch with Swiss craftsmanship is a timeless addition to any collection.
BLACK STEREO DIAMOND
The VIEREN Black Stereo Diamond is a statement of bold elegance, featuring 93 hand-set black diamonds on a sleek skeleton dial. With a durable DLC coating, its striking monochromatic design is ideal for the modern man who seeks luxury and drama. This timepiece adds understated glamour to any occasion.
BLACK STEREO DIAMOND
The VIEREN Black Stereo Diamond is a statement of bold elegance, featuring 93 hand-set black diamonds on a sleek skeleton dial. With a durable DLC coating, its striking monochromatic design is ideal for the modern man who seeks luxury and drama. This timepiece adds understated glamour to any occasion.
Loved By Modern Collectors
Loved By Modern Collectors
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
SUMMARY
When it comes to rectangular watches for men, the options are both diverse and luxurious. From the iconic Jaeger-LeCoultre Reverso to contemporary designs like VIEREN’s Gold Sunray and Matte Black, these timepieces blend elegance and functionality, making them perfect for any occasion. Elevate your style with a rectangular watch that reflects your personality and appreciation for exceptional craftsmanship.
SUMMARY
When it comes to rectangular watches for men, the options are both diverse and luxurious. From the iconic Jaeger-LeCoultre Reverso to contemporary designs like VIEREN’s Gold Sunray and Matte Black, these timepieces blend elegance and functionality, making them perfect for any occasion. Elevate your style with a rectangular watch that reflects your personality and appreciation for exceptional craftsmanship.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
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