The Santos De Cartier is one of the world's most classic and celebrated rectangular watches. It was first conceived by Louis Cartier in 1904 to help aviator Alberto Santos-Dumont tell time mid-flight. Since then, this pioneering wristwatch has become an icon, defined by its geometric dial, harmoniously curved horns and signature exposed screws.

The Jaeger-LeCoultre Reverso was born at the height of the luxurious Art Deco age. First released in 1931, it remains true to its refined sense of shape and rectangular geometry. Originally designed for polo matches as a sports watch, its rotating double sided retangle case was meant to protect the watch face during matches.

Designed in honor of the most esteemed and popular F1 race, the original Tag Heuer Monaco was introduced in 1969. It was the very first square and waterproof automatic chronograph watch in the world. The revolutionary Chronomatic movement was also the first to have a micro-rotor and a water resistance of up to 100 meters. Playing tribute to the sport of racing, it became famous after Steven McQueen wore it to complete his look in the racing movie Le Mans.

A new Swiss luxury watch microbrand, VIEREN is reinventing the modern luxury rectangular watch for today. Their latest Stereo Collection blends Studio 54 nightlife and vintage style to add glamour to any occasion. Created by award winning designer Sunny Fong and Certified Swiss Made in La-Chaux-de-Fonds, Switzerland, these all-gold automatic skeleton watches are hand-set with 93 real diamonds that dance on the rectangular shaped dial. Limited to 5 special edition pieces.

Offering classic designs, the Seiko Essentials Collection provides the ideal solution for everyday wear. Crafted from stainless steel, this elegant watch with a sophisticated rectangular case features a traditional white dial with Roman numerals and a black leather strap for perfect day-to-evening style.

This affordable tank style is a great everyday rectangle watch. The Bulova Quadra features a gold-tone stainless steel case with edge-to-edge faceted mineral crystal and a golden crown. The champagne dial with three diamonds complements your favourite looks.

First introduced in 2015, the Apple Watch now sells more units worldwide than the entire Swiss watch industry combined. Their latest Ultra 2 smartwatch features the biggest and brightest digital watch display released to date. Powered by the all-new S9 SiP, a four-core Neural Engine that processes machine learning tasks up to two times faster and enables a number of innovations, including double tap.