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Best Beginner's Guide: Buying Your Luxury Rectangular Watch
Find your ideal luxury rectangular watch with our essential tips and learn how to elevate your collection with this easy to read guide.
November 2024
Rectangular Watches: A Unique Addition
Rectangular wrist watches offer a refreshing alternative to traditional round timepieces, seamlessly blending artistry and functionality. Known for their distinctive elegance, these timeless watches have captivated enthusiasts for decades with their versatility and modern appeal. This beginner's guide will provide essential insights to help you select the perfect luxury rectangular watch—one that reflects your personal style and elevates your collection.
WHAT YOU’LL LEARN
1. Rectangular vs. Round Watches: Which Style is Right for You
2. Why Rectangular Watches Stand Out: The Unique Appeal
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
4. Versatile Styling for Rectangular Watches
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
6. Discover VIEREN's Rectangular Watches
2. Why Rectangular Watches Stand Out: The Unique Appeal
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
4. Versatile Styling for Rectangular Watches
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
6. Discover VIEREN's Rectangular Watches
Rectangular Watches: A Unique Addition
Rectangular wrist watches offer a refreshing alternative to traditional round timepieces, seamlessly blending artistry and functionality. Known for their distinctive elegance, these timeless watches have captivated enthusiasts for decades with their versatility and modern appeal. This beginner's guide will provide essential insights to help you select the perfect luxury rectangular watch—one that reflects your personal style and elevates your collection.
WHAT YOU’LL LEARN
1. Rectangular vs. Round Watches: Which Style is Right for You
2. Why Rectangular Watches Stand Out: The Unique Appeal
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
4. Versatile Styling for Rectangular Watches
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
6. Discover VIEREN's Rectangular Watches
2. Why Rectangular Watches Stand Out: The Unique Appeal
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
4. Versatile Styling for Rectangular Watches
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
6. Discover VIEREN's Rectangular Watches
1. Rectangular vs. Round Watches: Which Style Is Right For You?
1. Rectangular vs. Round Watches: Which Style Is Right For You?
Choosing between a rectangular or round watch goes beyond aesthetics; it’s about finding a timepiece that resonates with your style and the impression you want to convey. Though round watches dominate the market, rectangular watches offer a unique option for those who value distinctiveness and meticulous engineering. For more insights, check out our Ultimate Guide to Luxury Rectangular Watches.
Choosing between a rectangular or round watch goes beyond aesthetics; it’s about finding a timepiece that resonates with your style and the impression you want to convey. Though round watches dominate the market, rectangular watches offer a unique option for those who value distinctiveness and meticulous engineering. For more insights, check out our Ultimate Guide to Luxury Rectangular Watches.
PERSONAL PREFERENCE
Your choice often reflects your personality. Rectangular watches exude a modern and bold vibe, making them perfect for individuals who want to stand out. In contrast, round watches tend to lean more towards a classic, traditional look.
SOPHISTICATED STYLE
Rectangular shape watches convey luxury and elegance, making them suitable for formal occasions such as business meetings and formal dinners. Their angular lines complement tailored attire, adding statement style that round watches may not achieve.
MARKET TRENDS
As brands innovate in both categories, the distinction between rectangular and round watches is becoming less defined. However, rectangular watches still maintain their niche appeal, particularly among those who appreciate avant-garde aesthetics.
PERSONAL PREFERENCE
Your choice often reflects your personality. Rectangular watches exude a modern and bold vibe, making them perfect for individuals who want to stand out. In contrast, round watches tend to lean more towards a classic, traditional look.
SOPHISTICATED STYLE
Rectangular shape watches convey luxury and elegance, making them suitable for formal occasions such as business meetings and formal dinners. Their angular lines complement tailored attire, adding statement style that round watches may not achieve.
MARKET TRENDS
As brands innovate in both categories, the distinction between rectangular and round watches is becoming less defined. However, rectangular watches still maintain their niche appeal, particularly among those who appreciate avant-garde aesthetics.
2. Why Rectangular Watches Stand Out
2. Why Rectangular Watches Stand Out
Rectangular watches have a distinct charm that sets them apart from traditional timepieces. Here are a few reasons why they captivate watch enthusiasts and fashion lovers alike:
Rectangular watches have a distinct charm that sets them apart from traditional timepieces. Here are a few reasons why they captivate watch enthusiasts and fashion lovers alike:
Distinctive Design
The bold geometric shape of rectangular dial watches creates a striking visual statement, effortlessly enhancing any outfit with elegance. Ranging from Art Deco to minimalist modernism, these timepieces offer diverse design elements to suit every taste.
Distinctive Design
The bold geometric shape of rectangular dial watches creates a striking visual statement, effortlessly enhancing any outfit with elegance. Ranging from Art Deco to minimalist modernism, these timepieces offer diverse design elements to suit every taste.
Versatile Styling
One of the standout features of luxury rectangular watches is their versatility. They seamlessly transition from casual to formal settings, making them a valuable addition to any collection. It’s a great choice for those who prefer one watch that adapts seamlessly to any occasion.
Versatile Styling
One of the standout features of luxury rectangular watches is their versatility. They seamlessly transition from casual to formal settings, making them a valuable addition to any collection. It’s a great choice for those who prefer one watch that adapts seamlessly to any occasion.
TIMELESS ELEGANCE
Iconic models such as the Cartier Tank and Jaeger-LeCoultre Reverso exemplify classic designs that remain stylish across generations. Their enduring popularity underscores their appeal, with many wearers valuing the rich heritage associated with these esteemed pieces. Modern innovators like VIEREN continue on this legacy, infusing fresh perspectives into the timeless rectangular silhouette.
TIMELESS ELEGANCE
Iconic models such as the Cartier Tank and Jaeger-LeCoultre Reverso exemplify classic designs that remain stylish across generations. Their enduring popularity underscores their appeal, with many wearers valuing the rich heritage associated with these esteemed pieces. Modern innovators like VIEREN continue on this legacy, infusing fresh perspectives into the timeless rectangular silhouette.
Innovative Engineering
Rectangular watch cases require superior craftsmanship, as their straight and curved edges must be meticulously finished to ensure optimal function. The unique shape often enables creative movement placements, highlighting exceptional precision. This enhances both durability and functionality, distinguishing rectangular watches from traditional designs.
Innovative Engineering
Rectangular watch cases require superior craftsmanship, as their straight and curved edges must be meticulously finished to ensure optimal function. The unique shape often enables creative movement placements, highlighting exceptional precision. This enhances both durability and functionality, distinguishing rectangular watches from traditional designs.
Personal Expression
With a variety of styles, materials, and colours, rectangular watches cater to diverse tastes, ensuring a perfect match for every lifestyle. This thoughtful selection process empowers wearers to find pieces that resonate with their personal aesthetic, making each watch a unique expression of individuality.
Personal Expression
With a variety of styles, materials, and colours, rectangular watches cater to diverse tastes, ensuring a perfect match for every lifestyle. This thoughtful selection process empowers wearers to find pieces that resonate with their personal aesthetic, making each watch a unique expression of individuality.
Gender Neutral
Many rectangular watch designs appeal to a broad audience, allowing individuals to choose based on style rather than traditional gender norms. This fosters diversity and inclusivity, transcending conventional fashion limitations. By prioritizing style over gender, these timepieces celebrate diverse tastes and identities while supporting greater acceptance and representation in the fashion world.
Gender Neutral
Many rectangular watch designs appeal to a broad audience, allowing individuals to choose based on style rather than traditional gender norms. This fosters diversity and inclusivity, transcending conventional fashion limitations. By prioritizing style over gender, these timepieces celebrate diverse tastes and identities while supporting greater acceptance and representation in the fashion world.
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
3. Practical Checklist for Selecting Your Ideal Rectangular Watch
When it comes to buying a rectangular watch, knowing what to look for can make all the difference. Consider the following essential factors to guide your decision-making process:
When it comes to buying a rectangular watch, knowing what to look for can make all the difference. Consider the following essential factors to guide your decision-making process:
UNDERSTAND CASE SIZE
Selecting the right case size is crucial. A larger case can make a bold statement, while a slimmer case exudes subtle elegance. To ensure a balanced and comfortable fit, measure your wrist and visualize how the watch will look proportionate to your arm. For instance, a professional might opt for a more modest size to maintain a classic look during business meetings.
UNDERSTAND CASE SIZE
Selecting the right case size is crucial. A larger case can make a bold statement, while a slimmer case exudes subtle elegance. To ensure a balanced and comfortable fit, measure your wrist and visualize how the watch will look proportionate to your arm. For instance, a professional might opt for a more modest size to maintain a classic look during business meetings.
Select Premium Materials
The materials used in both the case and strap greatly influence the watch’s overall appearance and feel. Look for sapphire crystal and 316L stainless steel for a modern and durable aesthetic, while leather adds a touch of classic refinement. Silver timepieces offer everyday versatility, whiile gold rectangular watches radiate timeless luxury, perfect for attending a gala or elevating your formal attire.
Select Premium Materials
The materials used in both the case and strap greatly influence the watch’s overall appearance and feel. Look for sapphire crystal and 316L stainless steel for a modern and durable aesthetic, while leather adds a touch of classic refinement. Silver timepieces offer everyday versatility, whiile gold rectangular watches radiate timeless luxury, perfect for attending a gala or elevating your formal attire.
Invest in the movement
Understanding the movement type is vital. A Swiss movement watch, like the ETA-2671 automatic found in VIEREN watches, is powered by your wrist motion for mechanical excellence. This appeals to enthusiasts who appreciate craftsmanship and engineering. In contrast, quartz movements offer ease and reliability for those who prioritize accuracy with minimal maintenance.
Invest in the movement
Understanding the movement type is vital. A Swiss movement watch, like the ETA-2671 automatic found in VIEREN watches, is powered by your wrist motion for mechanical excellence. This appeals to enthusiasts who appreciate craftsmanship and engineering. In contrast, quartz movements offer ease and reliability for those who prioritize accuracy with minimal maintenance.
CHOOSE BRACELET OR STRAP
The band you choose can significantly influence your watch's overall aesthetic. Rectangular leather strap watches exude comfort and sophistication, making them ideal for formal occasions, while metal bracelets provide a strong, polished look. Opt for adjustable options to ensure an optimal fit and comfort, or consider interchangeable straps to effortlessly adapt your watch to various outfits and occasions.
CHOOSE BRACELET OR STRAP
The band you choose can significantly influence your watch's overall aesthetic. Rectangular leather strap watches exude comfort and sophistication, making them ideal for formal occasions, while metal bracelets provide a strong, polished look. Opt for adjustable options to ensure an optimal fit and comfort, or consider interchangeable straps to effortlessly adapt your watch to various outfits and occasions.
CHECK WATER RESISTANCE
When selecting a watch, consider its ATM rating for water resistance based on your lifestyle. A 3 ATM rating is suitable for everyday wear, while those engaging in activities like swimming or diving should opt for models rated at 10 ATM (100 meters) or higher for optimal protection. A higher water resistance rating ensures your timepiece remains safeguarded during daily use and active pursuits.
CHECK WATER RESISTANCE
When selecting a watch, consider its ATM rating for water resistance based on your lifestyle. A 3 ATM rating is suitable for everyday wear, while those engaging in activities like swimming or diving should opt for models rated at 10 ATM (100 meters) or higher for optimal protection. A higher water resistance rating ensures your timepiece remains safeguarded during daily use and active pursuits.
GET IT SERVICED
Researching a brand's history, craftsmanship, and customer service is crucial when selecting a watch. Established brands typically offer warranties and service options, including regular watch servicing, which can help you maintain your timepiece for years to come. By choosing a reputable brand and committing to proper maintenance, you ensure the quality and reliability of your watch, allowing you to enjoy it for decades.
GET IT SERVICED
Researching a brand's history, craftsmanship, and customer service is crucial when selecting a watch. Established brands typically offer warranties and service options, including regular watch servicing, which can help you maintain your timepiece for years to come. By choosing a reputable brand and committing to proper maintenance, you ensure the quality and reliability of your watch, allowing you to enjoy it for decades.
4. Versatile Styling For Rectangular Watches
4. Versatile Styling For Rectangular Watches
Rectangular watches are a stylish and adaptable addition to your accessory collection, suitable for a variety of occasions. Here are some ways to style them effectively. For more styling tips, explore our article on: How to Style Rectangular Watches: Fashion Tips for Any Occasion.
Rectangular watches are a stylish and adaptable addition to your accessory collection, suitable for a variety of occasions. Here are some ways to style them effectively. For more styling tips, explore our article on: How to Style Rectangular Watches: Fashion Tips for Any Occasion.
ON ITS OWN
Embrace the simplicity of your unique rectangular dress watch by wearing it alone for a clean and elegant look. This minimalist approach allows the watch’s design to stand out as a statement piece, highlighting its refined lines and craftsmanship.
ON ITS OWN
Embrace the simplicity of your unique rectangular dress watch by wearing it alone for a clean and elegant look. This minimalist approach allows the watch’s design to stand out as a statement piece, highlighting its refined lines and craftsmanship.
LAYERING ACCESSORIES
Elevate your style by layering your watch with complementary accessories. For instance, stacking your watch with sleek bangles or delicate bracelets can create a chic, modern vibe. Experiment with different materials—such as leather, metal, or gemstones—to add visual interest and showcase your creativity.
LAYERING ACCESSORIES
Elevate your style by layering your watch with complementary accessories. For instance, stacking your watch with sleek bangles or delicate bracelets can create a chic, modern vibe. Experiment with different materials—such as leather, metal, or gemstones—to add visual interest and showcase your creativity.
COMPLETE LOOKS
Consider how your timepiece fits into your overall outfit. Pair it with clothing that complements its design—such as tailored suits or casual wear—to create a cohesive look. Seasonal considerations can also enhance your style: opt for lighter materials and colours in warmer months, and choose darker hues and richer textures for winter attire.
COMPLETE LOOKS
Consider how your timepiece fits into your overall outfit. Pair it with clothing that complements its design—such as tailored suits or casual wear—to create a cohesive look. Seasonal considerations can also enhance your style: opt for lighter materials and colours in warmer months, and choose darker hues and richer textures for winter attire.
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
5. Meet VIEREN: A Leader in Luxury Rectangular Watches
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
DISCOVER VIEREN'S RECTANGULAR WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S RECTANGULAR WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
PRECISION IN MOTION
This all-gold luxury timepiece merges the artistry of sound and time, showcasing exceptional craftsmanship and cutting-edge engineering. The unique 3D-beveled dial creates a dynamic visual rhythm across its striking skeleton design, revealing the jewels of the Swiss ETA-2671 automatic movement, known for its precision and reliability. Own this exclusive collector’s piece and make your mark with timeless style.
Limited to 5 special edition pieces.
PRECISION IN MOTION
This all-gold luxury timepiece merges the artistry of sound and time, showcasing exceptional craftsmanship and cutting-edge engineering. The unique 3D-beveled dial creates a dynamic visual rhythm across its striking skeleton design, revealing the jewels of the Swiss ETA-2671 automatic movement, known for its precision and reliability. Own this exclusive collector’s piece and make your mark with timeless style.
Limited to 5 special edition pieces.
THE BLACK BEAUTY
Inspired by the clean lines of modernist architecture, the VIEREN Black Diamond is a sculptural masterpiece. Featuring 31 hand-set black diamonds on a geometric patterned dial, the ultra-thin rectangular case is DLC-coated for a sleek, scratch-resistant matte black finish. Perfect for those who appreciate monochromatic looks, this timepiece makes a bold yet subtle statement at every occasion.
Limited to 100 exclusive pieces.
THE BLACK BEAUTY
Inspired by the clean lines of modernist architecture, the VIEREN Black Diamond is a sculptural masterpiece. Featuring 31 hand-set black diamonds on a geometric patterned dial, the ultra-thin rectangular case is DLC-coated for a sleek, scratch-resistant matte black finish. Perfect for those who appreciate monochromatic looks, this timepiece makes a bold yet subtle statement at every occasion.
Limited to 100 exclusive pieces.
Self-Winding Simplicity
The VIEREN Matte White is a minimalist’s dream, with a tonal matte white dial subtly accentuated by a signature 18K gold rehaut ring. Housed in a sleek stainless steel rectangular case, its clean design makes it the ideal choice for the modern collector. Whether for casual outings or special occasions, this timepiece allows you to showcase your style with confidence.
Limited to 100 exclusive pieces.
Self-Winding Simplicity
The VIEREN Matte White is a minimalist’s dream, with a tonal matte white dial subtly accentuated by a signature 18K gold rehaut ring. Housed in a sleek stainless steel rectangular case, its clean design makes it the ideal choice for the modern collector. Whether for casual outings or special occasions, this timepiece allows you to showcase your style with confidence.
Limited to 100 exclusive pieces.
CRAFTED LEATHER DIAL
A fresh take on the classic leather watch, the VIEREN Black Croc features an innovative leather dial crafted for a sleek, modern profile. The premium black croc-patterned leather strap offers both comfort and sophisticated style, ideal for transitioning effortlessly from day to night. This timepiece blends fashion and function, offering versatility for every occasion.
Limited to 100 exclusive pieces.
CRAFTED LEATHER DIAL
A fresh take on the classic leather watch, the VIEREN Black Croc features an innovative leather dial crafted for a sleek, modern profile. The premium black croc-patterned leather strap offers both comfort and sophisticated style, ideal for transitioning effortlessly from day to night. This timepiece blends fashion and function, offering versatility for every occasion.
Limited to 100 exclusive pieces.
RADIATING EXCELLENCE
Command attention with the VIEREN Gold Stereo Diamond—a luxurious gold watch inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this hyper-limited timepiece showcases exceptional Swiss craftsmanship. Designed to take centre stage, this one-of-a-kind piece is a coveted addition to any modern watch collection.
Limited to 5 special edition pieces.
RADIATING EXCELLENCE
Command attention with the VIEREN Gold Stereo Diamond—a luxurious gold watch inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this hyper-limited timepiece showcases exceptional Swiss craftsmanship. Designed to take centre stage, this one-of-a-kind piece is a coveted addition to any modern watch collection.
Limited to 5 special edition pieces.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
FREQUENTLY ASKED QUESTIONS
Q: What should I consider when buying a rectangular watch?
A: Look at design, materials, movement type, and the reputation of the brand to ensure quality and style that suits your taste.
Q: How can I tell if a rectangular watch is worth the investment?
A: High-quality materials, timeless design, brand heritage, and luxury craftsmanship are key factors that make a watch worth the investment.
Q: Are rectangular watches durable for daily wear?
A: A: Yes, many rectangular watches are designed for daily use to compliment your lifestyle and timekeeping needs.
Q: What materials should I look for in a quality rectangular watch?
A: Look for durable materials like stainless steel, gold, or platinum, and consider leather straps for comfort and style.
Q: How much should I expect to spend on a luxury rectangular watch?
A: Luxury rectangular watches vary in price, but expect to invest anywhere from a few thousand dollars and up depending on the brand and materials.
A: Look at design, materials, movement type, and the reputation of the brand to ensure quality and style that suits your taste.
Q: How can I tell if a rectangular watch is worth the investment?
A: High-quality materials, timeless design, brand heritage, and luxury craftsmanship are key factors that make a watch worth the investment.
Q: Are rectangular watches durable for daily wear?
A: A: Yes, many rectangular watches are designed for daily use to compliment your lifestyle and timekeeping needs.
Q: What materials should I look for in a quality rectangular watch?
A: Look for durable materials like stainless steel, gold, or platinum, and consider leather straps for comfort and style.
Q: How much should I expect to spend on a luxury rectangular watch?
A: Luxury rectangular watches vary in price, but expect to invest anywhere from a few thousand dollars and up depending on the brand and materials.
FREQUENTLY ASKED QUESTIONS
Q: What should I consider when buying a rectangular watch?
A: Look at design, materials, movement type, and the reputation of the brand to ensure quality and style that suits your taste.
Q: How can I tell if a rectangular watch is worth the investment?
A: High-quality materials, timeless design, brand heritage, and luxury craftsmanship are key factors that make a watch worth the investment.
Q: Are rectangular watches durable for daily wear?
A: A: Yes, many rectangular watches are designed for daily use to compliment your lifestyle and timekeeping needs.
Q: What materials should I look for in a quality rectangular watch?
A: Look for durable materials like stainless steel, gold, or platinum, and consider leather straps for comfort and style.
Q: How much should I expect to spend on a luxury rectangular watch?
A: Luxury rectangular watches vary in price, but expect to invest anywhere from a few thousand dollars and up depending on the brand and materials.
A: Look at design, materials, movement type, and the reputation of the brand to ensure quality and style that suits your taste.
Q: How can I tell if a rectangular watch is worth the investment?
A: High-quality materials, timeless design, brand heritage, and luxury craftsmanship are key factors that make a watch worth the investment.
Q: Are rectangular watches durable for daily wear?
A: A: Yes, many rectangular watches are designed for daily use to compliment your lifestyle and timekeeping needs.
Q: What materials should I look for in a quality rectangular watch?
A: Look for durable materials like stainless steel, gold, or platinum, and consider leather straps for comfort and style.
Q: How much should I expect to spend on a luxury rectangular watch?
A: Luxury rectangular watches vary in price, but expect to invest anywhere from a few thousand dollars and up depending on the brand and materials.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
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