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The Art of VIEREN

Discover the inspiration, Swiss craftsmanship, and modern design behind VIEREN's sculptural rectangular watches.

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Windup Watch Fair NYC
EventsOct 20, 2023
Windup Watch Fair NYC

VIEREN showcased the Stereo Collection at Windup Watch Fair NYC, where founders Jess Chow and Sunny Fong met collectors and watch enthusiasts.

Stereo Diamond Launch Party
EventsSep 25, 2023
Stereo Diamond Launch Party

VIEREN celebrated its fourth anniversary in New York with the launch of the Stereo Diamond Collection and an evening of design and Swiss watchmaking.

VIEREN Stereo Diamond skeleton rectangular watches in gold, silver, and black finishes
PressSep 20, 2023
Stereo Diamond Press Release 2023

VIEREN’s Stereo Diamond Collection expands with three diamond watches inspired by music, Studio 54 glamour, and modern Swiss craftsmanship.

Saweetie wears VIEREN Gold Stereo Diamomd watch in "Birthday" music video
PressJul 31, 2023
Hypebae Features Saweetie in VIEREN Diamond Gold Watch

Discover the exclusive VIEREN Gold Diamond watch worn by Saweetie in her “Birthday” music video with Tyga and YG, featuring 93 hand-set diamonds.

Gold Sunray Happy Hour
EventsJun 23, 2023
Gold Sunray Happy Hour

VIEREN introduced the Gold Sunray watch at Toronto's Michelin-starred Salon Alo, celebrating the summer solstice with leaders, creatives, and collectors.

VIEREN Gold Sunray rectangular watch with brushed sunray skeleton dial
PressJun 21, 2023
Gold Sunray Press Release 2023

VIEREN’s Gold Sunray is a gold rectangular automatic watch inspired by vintage record players and reimagined through Swiss craftsmanship.

Meagan Enriquez wearings VIEREN White Croc leather watch
StyleMay 12, 2023
Meet Meagan Enriquez: Creative Director in VIEREN Watches

Discover Asian Canadian creative Meagan Enriquez’s VIEREN Watches story, from aspiring Creative Director to lifestyle inspiration and modern style.

Windup Watch Fair San Francisco
EventsApr 28, 2023
Windup Watch Fair San Francisco

VIEREN presented the Stereo Collection at Windup Watch Fair San Francisco, hosted by Worn & Wound, connecting with collectors across the Bay Area.

Brandon Kaplan wears VIEREN White Croc leather watch
Apr 10, 2023
Meet Brandon Kaplan: VIEREN Swiss Made Luxury Watch

Meet entrepreneur Brandon Kaplan of Pizza, Wine and Disco and discover his VIEREN leather automatic watch blending music, fashion, and culture.

VIEREN Gold Mirror rectangular watch with polished skeleton dial
Mar 15, 2023
Gold Mirror Press Release 2023

VIEREN introduces Gold Mirror, a reflective gold rectangular watch inspired by Studio 54 glamour and modern Swiss watchmaking.

Meet Me at Studio 54
BrandMar 15, 2023
Meet Me at Studio 54

The Stereo Collection blends Studio 54 glamour, vintage sound, and Swiss Made automatic skeleton watches with VIEREN’s signature rectangular design.

Windup Watch Fair NYC 2022
EventsOct 21, 2022
Windup Watch Fair NYC 2022

VIEREN showcased the White Croc leather rectangular watch and OG Automatic Collection at Windup Watch Fair NYC, hosted by Worn & Wound.

Year 3 Soirée Toronto
EventsSep 27, 2022
Year 3 Soirée Toronto

VIEREN marked its third anniversary with an intimate soirée at Toronto's Salon Alo, celebrating the launch of the White Croc leather rectangular watch.

The White Balloon
BrandSep 23, 2022
The White Balloon

The White Balloon is a cinematic campaign featuring style icons Nando Sirianni and Yuki Zhao wearing the White Croc leather rectangular watch.

VIEREN White Croc leather rectangular watch with textured leather dial and matching strap
PressSep 22, 2022
White Croc Press Release 2022

VIEREN’s White Croc is a limited edition leather timepiece featuring an all-white design, full-width leather dial, and innovative material craftsmanship.

White Croc Dinner NYC 2022
EventsSep 21, 2022
White Croc Dinner NYC 2022

VIEREN unveiled the White Croc leather rectangular watch during an intimate dinner with press and influencers at Chinese Tuxedo in New York City.

Highsnobiety features VIEREN White Croc leather watch
PressSep 21, 2022
Highsnobiety Features VIEREN White Croc Luxury Watch

Highsnobiety explores VIEREN White Croc, a Swiss Made automatic watch combining leather craftsmanship, modern design, and gender-neutral luxury.

Windup Watch Fair Chicago
EventsJul 15, 2022
Windup Watch Fair Chicago

Discovering the OG Automatic Collection at this exciting new shopping event in the Windy City

VIEREN Black Croc leather watch with textured leather dial and matching strap
PressSep 8, 2021
Black Croc Press Release 2021

VIEREN reimagines its signature rectangular timepiece with Black Croc, featuring a textured leather dial and matching croc leather strap.

NYFW Pop-up Boutique
EventsSep 8, 2021
NYFW Pop-up Boutique

VIEREN debuted its first New York Fashion Week pop-up in SoHo, celebrating the launch of the limited edition Black Croc leather rectangular watch.

VIEREN OG Automatic Swiss Made watches inspired by modernist architecture
PressSep 29, 2020
OG Automatic Press Release 2020

Jess Chow and Sunny Fong launch VIEREN, a Swiss Made luxury watch brand creating modern rectangular automatic timepieces.