Hypebae Features Saweetie in VIEREN Diamond Gold Watch
Saweetie Lives Up to Her "Icy Girl" Label in "Birthday" Music Video with YG and Tyga
Originally published by Kayla Curtis Evans for Hypebae
VIEREN was featured in Saweetie’s “Birthday” music video, where the artist showcases an exclusive gold and diamond timepiece from the independent, woman-founded luxury watch brand. Known for her bold style and signature icy aesthetic, Saweetie wears the diamond-encrusted VIEREN watch as a statement piece celebrating glamour, confidence, and individuality.
The Icy Girl Timepiece
Halfway through the “Birthday” music video, Saweetie is gifted an exclusive “Icy Grl” timepiece from VIEREN. Designed for her signature bold style, the gold skeletonized watch features 93 hand-set diamonds across the dial, creating a striking expression of luxury, craftsmanship, and individuality.
Created by the independent, woman-founded luxury watch brand VIEREN, the Diamond Gold skeletonized timepiece combines Swiss Made automatic watchmaking with jewelry-inspired design. Featuring the brand’s signature rectangular case, open-worked dial, and diamond detailing, the watch reflects VIEREN’s vision of creating modern statement pieces where horology, fashion, and self-expression come together.
“An accessory fit for the ultimate Icy Girl.”
Hypebae
Read the full article on Hypebae
Discover VIEREN Exclusives
By joining, you agree to our Privacy Policy
explore more
Discover VIEREN automatic rectangular watches for men and women, with Swiss Made ETA 2671 movements, skeleton dials and limited edition designs.
Discover VIEREN leather rectangular watches for men and women, with Swiss Made automatic movements, leather dials and limited edition designs.
Discover what Swiss Made means for VIEREN luxury watches, from ETA automatic movements to craftsmanship in La Chaux-de-Fonds, Switzerland.
Find out how modern architecture inspires VIEREN’s luxury rectangular watches. Discover sculptural timepieces merging design with Swiss craftsmanship.