An Icon, Evolved
The Croc Collection by VIEREN explores texture through Swiss watchmaking. Each limited edition timepiece extends croc-embossed leather across the dial and strap, framed by a sculptural rectangular case that brings material, contrast, and form into focus.
Gold Black Croc
Gold White Croc
“We wanted to take leather beyond the strap and make it part of the architecture of the watch.”
Jess Chow, VIEREN Founder & CEO
The Leather Dial
Distinctive croc-embossed leather extends across the full-width dial and strap.
ETA 2671 Automatic
Powered by the Swiss ETA 2671 movement with a custom-engraved gold rotor.
Signature 18K Gold Ring
An 18K gold rehaut with finely etched minute markers frames each VIEREN dial.
Material Meets Swiss Horology
Meticulously handcrafted in La-Chaux-de-Fonds, each limited edition Certified Swiss Made automatic timepiece showcases engineering excellence and refined aesthetics.
“What wearing luxury design feels like”
"The next chapter of the automatic watch for new generations"
“A sleek, modernist watch that goes with everything”
