
Learn how to wind a luxury automatic watch the right way. Discover if overwinding is possible, how often to wind, and how to maintain the power reserve.

Learn how to use, wind, and care for an automatic watch. A complete beginner’s guide to self-winding movements and luxury watch maintenance for collectors.

Outlander star Sam Heughan wears VIEREN Black Croc leather watch in Flaunt Magazine, embracing a bold new chapter beyond Jamie Fraser.

Saweetie wears VIEREN Gold Stereo Diamond watch in her “Birthday” music video featuring Tyga and YG, with an exclusive ICY GRL gift box set.

Grammy-nominated artist Leon Bridges reflects on legacy, longevity, and coming home. See how he styled VIEREN Gold Stereo Diamond watch in Flaunt.

Rising R&B artist Tone Stith wears VIEREN Black Croc leather watch on the 2023 Grammy Awards red carpet, showcasing modern luxury style.

Luxury influencers Yuki Zhao and Jia Zhang wear VIEREN gold rectangular watches, pairing Swiss Made craftsmanship with modern couple style.

Explore the impact of women in horology, from pioneering watchmakers to modern female leaders shaping the future of Swiss luxury watchmaking.

Discover VIEREN's Swiss Made rectangular automatic watches designed by Sunny Fong, inspired by modern architecture and Swiss craftsmanship.

London artist known for her haunting and edgy blackwork floral tattoos that showcase dark romanticism.

French artist acclaimed for his hypnotic geometric linework inspired by precision and movement.

Polish artist experimenting with retrofuturist microchemical visuals that merge science, music, and design.

Italian artist celebrated for transforming blank spaces into intimate, intricate universes using her intuition.

Los Angeles artist renowned for transforming city walls into vibrant symbols of love and optimism.

VIEREN celebrates its five-year anniversary with the V Collection, five one-of-one Swiss Made automatic watches hand-painted by global artists.

Explore how Mr. Saturday founder Joey Gollish styles VIEREN Matte White automatic watch from Toronto to Paris with modern luxury fashion. Joey Gollish is the founder, designer, and creative direct...

Explore Toronto influencer Sasha Mei’s VIEREN silver and black automatic rectangular watch style, featuring versatile luxury looks for modern women.

See how Chinese men's fashion influencer Jia Zhang styles VIEREN gold rectangular watches from day to night. Discover modern men's statement style.

Discover how Canadian actress Tara Spencer-Nairn styles VIEREN White Croc leather watch while sharing her thoughts on creativity and timeless style.

Discover NYC influencer Christian Bendek’s VIEREN Matte White watch style, showcasing modern menswear, creativity, and Swiss Made luxury design.

See how this GQ fashion model went from studying IT to travelling the world with his Black Diamond watch.

