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The Art of VIEREN

Discover the inspiration, Swiss craftsmanship, and modern design behind VIEREN's sculptural rectangular watches.

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Close-up of octagonal crown on rectangular automatic watch case profile
learnMay 29, 2026
How to Wind an Automatic Watch: A Step-by-Step Guide

Learn how to wind a luxury automatic watch the right way. Discover if overwinding is possible, how often to wind, and how to maintain the power reserve.

Gold rectangular automatic watch worn on man's wrist with black jacket
learnMay 28, 2026
How to Use an Automatic Watch: A Beginner’s Luxury Watch Guide

Learn how to use, wind, and care for an automatic watch. A complete beginner’s guide to self-winding movements and luxury watch maintenance for collectors.

Sam Heughan wearing VIEREN Black Croc leather watch
StyleMay 27, 2026
Outlander Star Sam Heughan Wears VIEREN Black Croc Watch

Outlander star Sam Heughan wears VIEREN Black Croc leather watch in Flaunt Magazine, embracing a bold new chapter beyond Jamie Fraser.

Saweetie wearing VIEREN Gold Stereo Diamond watch in "Birthday" music video
StyleMay 26, 2026
Saweetie Wears VIEREN Gold Stereo Diamond Watch

Saweetie wears VIEREN Gold Stereo Diamond watch in her “Birthday” music video featuring Tyga and YG, with an exclusive ICY GRL gift box set.

Leon Bridges wearing VIEREN Gold Stereo Diamond watch in Flaunt magazine
StyleMay 25, 2026
Leon Bridges Wears VIEREN Gold Stereo Diamond Watch

Grammy-nominated artist Leon Bridges reflects on legacy, longevity, and coming home. See how he styled VIEREN Gold Stereo Diamond watch in Flaunt.

Tone Stith wearing VIEREN Black Croc leather watch at Grammys
StyleMay 24, 2026
Tone Stith Wears VIEREN Black Croc Watch at the Grammys

Rising R&B artist Tone Stith wears VIEREN Black Croc leather watch on the 2023 Grammy Awards red carpet, showcasing modern luxury style.

Jia Zhang and Yuki Zhao wearing VIEREN Gold Sunray watches
StyleMay 23, 2026
Yuki Zhao & Jia Zhang Wear VIEREN Gold Rectangular Watches

Luxury influencers Yuki Zhao and Jia Zhang wear VIEREN gold rectangular watches, pairing Swiss Made craftsmanship with modern couple style.

Women in Horology: Shaping the Future of Watchmaking
Mar 8, 2026
Women in Horology: Shaping the Future of Watchmaking

Explore the impact of women in horology, from pioneering watchmakers to modern female leaders shaping the future of Swiss luxury watchmaking.

Discover VIEREN: The Art of Luxury Rectangular Watches
learnMar 6, 2026
Discover VIEREN: The Art of Luxury Rectangular Watches

Discover VIEREN's Swiss Made rectangular automatic watches designed by Sunny Fong, inspired by modern architecture and Swiss craftsmanship.

Meet Kelly Violet
BrandSep 24, 2025
Meet Kelly Violet

London artist known for her haunting and edgy blackwork floral tattoos that showcase dark romanticism.

Meet Sébastien Preschoux
BrandSep 24, 2025
Meet Sébastien Preschoux

French artist acclaimed for his hypnotic geometric linework inspired by precision and movement.

Meet Cosmodernism
BrandSep 24, 2025
Meet Cosmodernism

Polish artist experimenting with retrofuturist microchemical visuals that merge science, music, and design.

Meet Roberta Boffo
BrandSep 24, 2025
Meet Roberta Boffo

Italian artist celebrated for transforming blank spaces into intimate, intricate universes using her intuition.

Meet James Goldcrown
BrandSep 24, 2025
Meet James Goldcrown

Los Angeles artist renowned for transforming city walls into vibrant symbols of love and optimism.

VIEREN V Collection Swiss Made automatic watches with one-of-one hand-painted artist collaboration dials
PressSep 23, 2025
V Collection Press Release 2025

VIEREN celebrates its five-year anniversary with the V Collection, five one-of-one Swiss Made automatic watches hand-painted by global artists.

Joey Gollish wearing VIEREN Matte White watch
StyleSep 7, 2025
Meet Joey Gollish: Best Men's Fashion Looks for Travelling

Explore how Mr. Saturday founder Joey Gollish styles VIEREN Matte White automatic watch from Toronto to Paris with modern luxury fashion. Joey Gollish is the founder, designer, and creative direct...

Sasha Mei wearing VIEREN Matte White watch
StyleSep 7, 2025
Meet Sasha Mei: Women's Luxury Watch Style in VIEREN

Explore Toronto influencer Sasha Mei’s VIEREN silver and black automatic rectangular watch style, featuring versatile luxury looks for modern women.

Jia Zhang wearing VIEREN Gold Sunray rectangular watch
StyleMay 23, 2025
Meet Jia Zhang: Best Gold Watch Looks for Modern Men

See how Chinese men's fashion influencer Jia Zhang styles VIEREN gold rectangular watches from day to night. Discover modern men's statement style.

Tara Spencer-Nairn wears VIEREN White Croc leather watch
StyleMay 22, 2025
Meet Tara Spencer-Nairn: VIEREN White Croc Luxury Watch

Discover how Canadian actress Tara Spencer-Nairn styles VIEREN White Croc leather watch while sharing her thoughts on creativity and timeless style.

Christian Bendek wears VIEREN Matte White watch
StyleMay 20, 2025
Meet Christian Bendek: Best Men’s Watch Fashion Looks

Discover NYC influencer Christian Bendek’s VIEREN Matte White watch style, showcasing modern menswear, creativity, and Swiss Made luxury design.

Malcolm Omoruyi wearing VIEREN Matte Black watch
StyleMay 19, 2025
Meet Malcolm Omoruyi: GQ Model in VIEREN Matte Black Watch

See how this GQ fashion model went from studying IT to travelling the world with his Black Diamond watch.