The White Balloon
Becoming the New You
The White Balloon is a cinematic campaign exploring creativity, imagination, and the freedom to embrace new possibilities. Inspired by classic films and modern art, the campaign follows style icons Nando Sirianni and Yuki Zhao as they discover a mysterious white balloon guiding them through an imaginative journey of self-expression.
"Defining the new vanguard of what wearing luxury design feels like."
The White Balloon Campaign
Through movement, fashion, and storytelling, The White Balloon captures VIEREN’s vision of modern luxury — celebrating individuality, creativity, and the confidence to follow your own path.
White Croc: Redefining Minimalist Luxury
White Croc reimagines the OG Automatic Collection through a striking all-white design. Featuring an innovative leather dial, Cerakote technology, and signature 18K gold rehaut detail, this limited edition automatic rectangular watch balances modern sophistication with Swiss craftsmanship.
Black Croc: A Bold Expression of Style
Black Croc showcases VIEREN’s approach to fashion-inspired watch design through a monochromatic leather-on-leather aesthetic. The automatic rectangular watch features a textured black leather dial extending seamlessly from the matching croc leather strap, creating a refined statement piece inspired by Creative Director Sunny Fong’s fashion background.
“White is the foundation for minimalism and it takes a level of confidence to wear white.”
Sunny Fong, VIEREN Creative Director
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Discover VIEREN automatic rectangular watches for men and women, with Swiss Made ETA 2671 movements, skeleton dials and limited edition designs.
Discover VIEREN leather rectangular watches for men and women, with Swiss Made automatic movements, leather dials and limited edition designs.
Discover what Swiss Made means for VIEREN luxury watches, from ETA automatic movements to craftsmanship in La Chaux-de-Fonds, Switzerland.
Find out how modern architecture inspires VIEREN’s luxury rectangular watches. Discover sculptural timepieces merging design with Swiss craftsmanship.