About
OUR VISION
VIEREN is shaped by Swiss horological heritage and modern design discipline. Certified Swiss Made automatic watches are crafted in La Chaux-de-Fonds as architectural objects defined by precision and restraint. Each limited edition timepiece reinterprets Swiss watchmaking through a sculptural design language grounded in modern geometry and purpose.
Distinctly VIEREN
Certified Swiss Made
Crafted in La Chaux-de-Fonds
Automatic Movement
ETA-2671 Self-Winding Calibre
Designer Sunny Fong
Modernist Design Language
A Legacy of Horology
VIEREN was founded in 2020 by Jess Chow as a love letter to over 50 years of her family’s Swiss horological heritage. The daughter of two watch entrepreneurs who met at Baselworld, she grew up surrounded by movements, sketches, and ateliers from an early age. Recognized as a Top 50 Changemaker and a GPHG Academy member, Jess is Canada’s first female founder of a luxury watch brand.
“VIEREN is where Swiss Made precision meets creative culture”
Jess Chow, VIEREN Founder & CEO
A Designer of Distinction
Leading VIEREN’s creative vision is Sunny Fong, an internationally acclaimed fashion designer and Project Runway Canada winner. His womenswear label, VAWK, has appeared on red carpets and runways around the world. A cherished rectangular watch gifted by his late father remains a quiet reference point in his work, informing his approach to proportion, structure, and sculptural form.
The VIEREN Journey
VIEREN Debut
VIEREN was established in Toronto, introducing its first architectural OG Automatic Collection inspired by modernist design principles.
New York Pop-Up
The brand entered the international stage with its first retail pop-up boutique in SoHo during New York Fashion Week, alongside the release of Black Croc.
A Leather Study
White Croc was unveiled with a full-width leather dial and strap, defining VIEREN’s early visual identity and appearing on the Grammys red carpet.
Styled in Stereo
The Stereo Collection introduced gold and skeletonised designs, with Gold Stereo Diamond featured in Saweetie’s “Birthday” music video with Tyga and YG.
Making Waves
Gold Waves special edition refined VIEREN’s design language with a radial 3D skeletonised dial, earning coverage in Hodinkee, Forbes, and Revolution.
Celebrating V
The brand celebrated its five-year anniversary with the one-of-a-kind V Collection, created in collaboration with five global artists.
The Next Chapter
VIEREN continues to evolve through limited edition explorations and global design collaborations.
"A brand on the pulse of the next generation of watch wearers"
“Swiss watches for those who value style and mechanics”
“What wearing luxury design feels like”
“A sleek, modernist watch that goes with everything”
“What it means to be a fresh, new watch brand”
