About
OUR VISION
VIEREN is rooted in Swiss horological heritage and shaped by modernist design. Each limited edition timepiece reinterprets Swiss watchmaking as an architectural object, defined by sculptural form, geometric expression, and mechanical precision.
Distinctly VIEREN
Swiss Made
Crafted in La Chaux-de-Fonds
Automatic
ETA 2671 self-winding movement
Architectural
Modernist rectangular design
A Legacy of Horology
VIEREN was founded in 2020 by Jess Chow as a love letter to honour more than 50 years of her family’s Swiss watchmaking legacy. The daughter of two watch entrepreneurs who met at Baselworld, she grew up surrounded by movements, sketches, and ateliers. Recognized as a Top 50 Changemaker and a GPHG Academy member, Jess is Canada’s first and only female founder of a luxury watch brand.
“VIEREN is where Swiss Made precision meets creative culture”
Jess Chow, VIEREN Founder & CEO
The VIEREN Journey
VIEREN Debut
VIEREN was established in Toronto, introducing its first architectural OG Automatic Collection inspired by modernist design principles.
New York Pop-Up
The brand entered the international stage with its first retail pop-up boutique in SoHo during New York Fashion Week, alongside the release of Black Croc.
A Leather Study
White Croc was unveiled with a full-width leather dial and strap, defining VIEREN’s early visual identity and appearing on the Grammys red carpet.
Styled in Stereo
The Stereo Collection introduced gold and skeletonised designs, with Gold Stereo Diamond featured in Saweetie’s “Birthday” music video with Tyga and YG.
Making Waves
Gold Waves special edition refined VIEREN’s design language with a radial 3D skeletonised dial, earning coverage in Hodinkee, Forbes, and Revolution.
Celebrating V
The brand celebrated its five-year anniversary with the one-of-a-kind V Collection, created in collaboration with five global artists.
The Next Chapter
VIEREN continues to evolve through limited edition explorations and global design collaborations.
“VIEREN has crafted an impressively distinct and cohesive identity”
“Swiss watches for those who value style and mechanics”
“What wearing luxury design feels like”
“A sleek, modernist watch that goes with everything”
“What it means to be a fresh, new watch brand”
