VIEREN debuted its first New York Fashion Week pop-up in SoHo, celebrating the launch of the limited edition Black Croc leather rectangular watch.

Jess Chow and Sunny Fong launch VIEREN, a Swiss Made luxury watch brand creating modern rectangular automatic timepieces.

Discover the story behind VIEREN’s OG Automatic Collection, designed by Sunny Fong and inspired by modernist architecture and Swiss craftsmanship.

Explore the craftsmanship behind each VIEREN timepiece, handcrafted by Swiss watchmakers through precision assembly and meticulous finishing.

Discover how VIEREN’s iconic rectangular case and architectural dial are crafted with premium materials and Swiss watchmaking expertise.

Learn what makes a Swiss Made watch exceptional, from rigorous standards and precision testing to Swiss luxury watchmaking heritage.

Discover why Jess & Sunny created VIEREN and their passion for rectangular automatic watches, Swiss Made craftsmanship, and the power of time.

Explore Sunny Fong’s vision behind VIEREN’s first automatic watch collection, blending modernist architecture, fashion, and distinctive rectangular design.