Gold Mirror Press Release 2023

VIEREN Debuts Gold Mirror Special Edition Watch

The Toronto-based independent watchmaker introduces a new collection of gold skeletonized timepieces, inspired by the glamour of 1970s disco fused with Swiss craftsmanship

March 15, 2023 [Toronto, CA] – Today, VIEREN debuts the Gold Mirror Special Edition, the first timepiece of the luxury watchmaker’s new Stereo Collection series.

Inspired by the glamour of the disco decade and unbridled energy of Studio 54 – an era-defining institution and beacon of nightlife – VIEREN draws design codes from vintage stereo systems, tape decks, and high-octane dance floors to create an all-gold skeletonised watch that embodies modern Swiss savoir-faire through a sophisticated design-approach.

“This new avant-garde automatic turns up the volume for all your fashion moments.”

Sunny Fong, VIEREN Creative Director

True to their brand DNA and gender-neutral catalog, Gold Mirror is plated in luxurious gold with unique skeletonized cut-outs on the polished gold dial. Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the dial and exhibition case back reveal the Swiss ETA 2671 automatic watch movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability.

The date disc has been specially engineered, pulling motifs from classic volume knobs and analog VU meters, and the signature 18K gold rehaut ring with minute details is tucked discreetly inside the dial. Every detail of this hyper-limited timepiece is a symphony of style and precision.

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