Forbes Features VIEREN Swiss Made Automatic Watches

VIEREN Makes Swiss Watches For Those Who Value Style And Mechanics

Originally published by Anthony DeMarco for Forbes

VIEREN was featured in Forbes for its distinctive approach to modern Swiss watchmaking, highlighting how Founder Jess Chow and Creative Director Sunny Fong combine traditional horology with contemporary fashion influences. The feature explores the brand’s journey from its Toronto roots to La Chaux-de-Fonds, Switzerland, where VIEREN creates rectangular automatic watches designed around craftsmanship, individuality, and modern expression.

The Story Behind VIEREN’s Modern Swiss Watchmaking

Founded by Jess Chow in 2020, VIEREN represents a continuation of her family’s deep connection to the watch industry. Inspired by generations of watchmaking heritage, Chow set out to create a brand that combined Swiss craftsmanship with a fresh perspective on luxury timepieces.

Through her collaboration with award-winning fashion designer Sunny Fong, VIEREN developed a collection of gender-neutral automatic watches that merge architectural design, mechanical expertise, and fashion-driven creativity. Crafted in La Chaux-de-Fonds, Switzerland, each timepiece reflects the brand’s commitment to distinctive details, from its signature rectangular case and octagonal crown to its slim 9.2mm profile.

Stereo Diamond: A Celebration of Light, Music & Individuality

The Stereo Diamond collection represents VIEREN’s exploration of music, movement, and visual expression through watch design. Inspired by vintage audio equipment and the energy of the disco era, the collection transforms elements such as volume controls, polished surfaces, and mechanical displays into a sculptural wrist experience.

Featuring semi-skeletonized dials, exhibition casebacks, and Swiss ETA-2671 automatic movements, Stereo Diamond brings this vision to its most expressive form. Available in Gold Stereo Diamond, Steel Stereo Diamond, and Black Stereo Diamond variations, each design combines metallic finishes with 93 diamonds that capture light like a mirror ball.

"These are unisex pieces designed with a modern to contemporary aesthetic. The designs also have a bit of an edge, which is just one way these watches stand out from the crowd."

Forbes

EXPLORE COLLECTIONS

Read the full article on Forbes