White Croc Dinner NYC 2022

A First Look on the Equinox

On September 21, VIEREN hosted a private dinner at Chinese Tuxedo in NYC to debut the White Croc Special Edition leather rectangular watch from the OG Automatic Collection. The intimate evening celebrated the launch of a distinctive new expression of VIEREN design.

“Today is the equinox. It’s the time in the year where day and night are exactly equal all over the world. In Chinese culture, it also signals the start of a new cycle, so we’re here to celebrate the feeling of fresh starts and creating new beginnings together.”

Jess Chow, VIEREN Founder & CEO

An All-White Extravaganza

“Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details.”

Sunny Fong, VIEREN Creative Director

Introducing White Croc

The White Croc Special Edition showcases VIEREN’s approach to material innovation and modern watch design. Featuring Cerakote technology, an innovative white leather dial, and the signature 18K gold rehaut ring, this limited edition automatic rectangular watch combines contemporary sophistication with Swiss craftsmanship. Only five pieces were created as part of the OG Automatic Collection.

EXPLORE WHITE CROC

Time to Celebrate

Thank you to everyone who joined us in celebrating the launch of White Croc. Join our email list for exclusive invitations to future events, collection launches, and updates from VIEREN.