VIEREN’s Luxury Timepieces Are Backed With Swiss Craft
Originally published by Carina Imbornone for Highsnobiety
VIEREN was featured in Highsnobiety for its distinctive approach to modern luxury watchmaking, highlighting the White Croc Special Edition Leather Watch and the brand’s combination of Swiss craftsmanship, innovative materials, and contemporary design. The feature explores how Founder Jess Chow and Creative Director Sunny Fong create gender-neutral automatic watches that merge fashion, architecture, and traditional watchmaking expertise.
The White Croc Special Edition: A Modern Expression of Swiss Craftsmanship
The White Croc Special Edition represents VIEREN’s vision of creating collectible timepieces that balance bold design with refined craftsmanship. Part of the OG Automatic Collection, this limited-edition watch features a monochromatic leather-on-leather design, combining a white crocodile-embossed calfskin leather dial and matching strap with VIEREN’s signature rectangular case.
Limited to only five pieces, the White Croc showcases the brand’s commitment to small-batch watchmaking and distinctive material experimentation. Crafted in La Chaux-de-Fonds, Switzerland, and powered by a Swiss Certified ETA 2671 automatic movement, the timepiece reflects VIEREN’s approach to combining traditional horology with a modern design perspective.
Innovation Through Materials and Detail
The White Croc Special Edition reflects VIEREN’s approach to pushing the boundaries of contemporary watch design. The matte white Cerakote-coated stainless steel case—an advanced ceramic coating technology used in automotive and aerospace applications—creates a durable, modern finish that complements the handcrafted leather elements.
From the leather-applied dial and hand-finished details to the 18K gold rehaut accent, every element was intentionally considered to create a distinctive expression of modern luxury. The result is a collectible automatic timepiece that reflects VIEREN’s philosophy of powering your time through design, innovation, and self-expression.
“VIEREN proves no stranger to the contemporary timepiece wearer. In fact, they are defining the new vanguard of what wearing luxury design feels like.”
Highsnobiety
Read the full article on Highsnobiety
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