Chicago, You’re an Inspiration
VIEREN Founders Jess and Sunny travelled to the windy city to join the Worn & Wound family at the inaugural Windup Watch Fair in Chicago. It was the first time they showcased their OG Automatic Collection in person at this exciting watch enthusiast event. Explore highlights from this celebration of independent watchmaking.
Event Details
Date: July 15–17, 2022
Location: 221 N Paulina Street, Chicago, IL
Event: Windup Watch Fair Chicago, hosted by Worn & Wound
"VIEREN came all the way from Toronto for Windup Watch Fair! Be sure to stop by their booth to see their modern designs in person."
![]()
A Leather Timepiece with Modern Edge
Black Croc showcases VIEREN’s approach to material innovation and contemporary watch design. The leather-on-leather automatic rectangular watch features a black leather dial that seamlessly extends into the matching croc leather strap, creating a bold monochromatic expression inspired by Creative Director Sunny Fong’s fashion background.
Limited to 100 pieces, Black Croc combines Swiss craftsmanship with a distinctive design language made for collectors seeking a unique luxury timepiece.
“Limited to 100 pieces, the VIEREN Black Croc strikes the perfect balance between affordability for a truly luxurious timepiece that comes with a level of exclusivity too.”
![]()
Inspired by Modernist Architecture
The inaugural Windup Watch Fair Chicago marked VIEREN’s first time showcasing the OG Automatic Collection in person. Inspired by modernist architecture, the collection features slim rectangular cases, architectural details, and Swiss automatic movements. Alongside Black Croc, collectors experienced other models, including Matte White, White Diamond, Matte Black, and Black Diamond.
Each timepiece reflects VIEREN’s commitment to creating modern rectangular watches that balance design, craftsmanship, and individuality.

Thank You Chicago
We were overwhelmed by the passion of the watch community in the Windy City. It was amazing to hear the positive response for our watches and we’re thrilled to continue to share more. Join our email list for exclusive invitations to future events, collection launches, and updates from VIEREN.
![]()
explore more

Discover why Swiss Made watches define luxury horology and how VIEREN celebrates Swiss craftsmanship in every limited edition rectangular timepiece.

Find out how modern architecture inspires VIEREN’s luxury rectangular watches. Discover sculptural timepieces merging design with Swiss craftsmanship.

Explore how art, fashion, and culture shape luxury watch design. Discover VIEREN’s Swiss Made rectangular watches and modern approach to horology.

Explore The Making of VIEREN, a five-part series revealing Swiss Made watchmaking, modern design, and craftsmanship behind rectangular timepieces.






