JZ is a Toronto-based Chinese fashion influencer redefining new luxury for today’s generation. Passionate about men’s fashion since he graduated, he began by working behind-the-scenes as an “Instagram boyfriend” before making an appearance in Instagram videos aftter being stuck at home from the pandemic.

Distinct from typical influencers who focus on one area, JZ’s content spans hip hop, outfits, frooming, style tips, and even tutorials in English slang. His modern men’s style and vlogs have garnered international acclaim among the fashion crowd and he is just getting started. Together with his partner and fellow luxury influencer, Yuki Zhao, he aims to create more practical and culture-related content for today.

See how JZ styled his Gold Mirror skeleton watch to elevate his look in the fashion capital of the world.