Swiss Made: The Gold Standard in VIEREN Luxury Watches
Discover why Swiss Made showcases luxury watchmaking excellence and how VIEREN celebrates this in every limited edition timepiece.
STORIES
STORIES
Discover VIEREN: The Art of Luxury Rectangular Watches
Explore VIEREN’s automatic rectangular watches designed by Sunny Fong and experience the artistry of modernist style in every Swiss Made timepiece.
November 2024
WHEN TIME MEETS ART
VIEREN is a love letter to more than 50 years of luxury watchmaking legacy. Founded by visionary CEO Jess Chow and renowned designer Sunny Fong, VIEREN embodies the art of horology with a bold modernist vision. Emphasizing heritage, design, and impeccable craftsmanship, every timepiece is certified Swiss Made, ensuring unparalleled quality. Discover how VIEREN is shaping the future of watchmaking with modern rectangular watches that combine artistry and precision to power your time.
WHAT YOU’LL LEARN
WHEN TIME MEETS ART
VIEREN is a love letter to more than 50 years of luxury watchmaking legacy. Founded by visionary CEO Jess Chow and renowned designer Sunny Fong, VIEREN embodies the art of horology with a bold modernist vision. Emphasizing heritage, design, and impeccable craftsmanship, every timepiece is certified Swiss Made, ensuring unparalleled quality. Discover how VIEREN is shaping the future of watchmaking with modern rectangular watches that combine artistry and precision to power your time.
WHAT YOU’LL LEARN
1. Luxury Horology Meets Modern Design
1. Luxury Horology Meets Modern Design
Inspired by the clean lines and bold geometry of modernist architecture, VIEREN timepieces are wearable works of art. Sunny Fong’s creative vision transforms each rectangular watch into a statement piece, offering timeless elegance that seamlessly fits into any wardrobe.
At the heart of VIEREN’s design philosophy lies a commitment to quiet luxury. Each watch masterfully blends geometric structures with subtle details, creating a sophisticated aesthetic. Our fashion expertise ensures that every timepiece balances style and silhouette, making it universally appealing to every wrist size. This celebration of precision and movement turns each VIEREN luxury watch into a reflection of modernist art, inviting wearers to embrace their individuality.
Discover how modern design inspires our collections.
At the heart of VIEREN’s design philosophy lies a commitment to quiet luxury. Each watch masterfully blends geometric structures with subtle details, creating a sophisticated aesthetic. Our fashion expertise ensures that every timepiece balances style and silhouette, making it universally appealing to every wrist size. This celebration of precision and movement turns each VIEREN luxury watch into a reflection of modernist art, inviting wearers to embrace their individuality.
Discover how modern design inspires our collections.
Inspired by the clean lines and bold geometry of modernist architecture, VIEREN timepieces are wearable works of art. Sunny Fong’s creative vision transforms each rectangular watch into a statement piece, offering timeless elegance that seamlessly fits into any wardrobe.
At the heart of VIEREN’s design philosophy lies a commitment to quiet luxury. Each watch masterfully blends geometric structures with subtle details, creating a sophisticated aesthetic. Our fashion expertise ensures that every timepiece balances style and silhouette, making it universally appealing to every wrist size. This celebration of precision and movement turns each VIEREN luxury watch into a reflection of modernist art, inviting wearers to embrace their individuality.
Discover how modern design inspires our collections.
At the heart of VIEREN’s design philosophy lies a commitment to quiet luxury. Each watch masterfully blends geometric structures with subtle details, creating a sophisticated aesthetic. Our fashion expertise ensures that every timepiece balances style and silhouette, making it universally appealing to every wrist size. This celebration of precision and movement turns each VIEREN luxury watch into a reflection of modernist art, inviting wearers to embrace their individuality.
Discover how modern design inspires our collections.
2. The Sleekest Silhouette: Key Design Features
2. The Sleekest Silhouette: Key Design Features
A defining feature of VIEREN luxury timepieces is their sleek and thin rectangular watch cases—a perfect fusion of form and function. Each piece reflects a commitment to luxury, versatility, and innovation, ensuring it stands out in any collection.
A defining feature of VIEREN luxury timepieces is their sleek and thin rectangular watch cases—a perfect fusion of form and function. Each piece reflects a commitment to luxury, versatility, and innovation, ensuring it stands out in any collection.
Ultra-Thin Case
VIEREN’s automatic rectangular watches are among the thinnest in the luxury watch industry, designed for both comfort and style. At only 9.2mm, their slim profile sits effortlessly on the wrist, making them suitable for everyday wear without compromising on elegance.
Ultra-Thin Case
VIEREN’s automatic rectangular watches are among the thinnest in the luxury watch industry, designed for both comfort and style. At only 9.2mm, their slim profile sits effortlessly on the wrist, making them suitable for everyday wear without compromising on elegance.
TIMELESS Design
Inspired by modernist architecture, VIEREN timepieces celebrate the art of luxury watchmaking. The tone-on-tone geometric structures and subtle details create a sophisticated aesthetic, appealing to those who admire the modern styling of internationally acclaimed designer Sunny Fong.
TIMELESS Design
Inspired by modernist architecture, VIEREN timepieces celebrate the art of luxury watchmaking. The tone-on-tone geometric structures and subtle details create a sophisticated aesthetic, appealing to those who admire the modern styling of internationally acclaimed designer Sunny Fong.
PREMIUM MATERIALS
Each VIEREN watch is crafted from high-quality materials, including sapphire crystal and 316L stainless steel for long-lasting wear. The meticulous selection process ensures durability and a refined appearance, enhancing the overall value of the timepiece.
PREMIUM MATERIALS
Each VIEREN watch is crafted from high-quality materials, including sapphire crystal and 316L stainless steel for long-lasting wear. The meticulous selection process ensures durability and a refined appearance, enhancing the overall value of the timepiece.
UNIVERSAL FIT
Designed for versatility, VIEREN watches feature a one-size-fits-all rectangular case that looks great on any wrist. The ergonomic design ensures a comfortable fit for various wrist sizes, making it a perfect choice for everyone. With complimentary custom fitting options available, you can wear your new timepiece right away and start powering your time.
UNIVERSAL FIT
Designed for versatility, VIEREN watches feature a one-size-fits-all rectangular case that looks great on any wrist. The ergonomic design ensures a comfortable fit for various wrist sizes, making it a perfect choice for everyone. With complimentary custom fitting options available, you can wear your new timepiece right away and start powering your time.
limited edition
Each VIEREN luxury watch is meticulously crafted in small batches to guarantee the highest quality. The exclusive collections are individually numbered on the open exhibition case back, enhancing their uniqueness. This exclusivity not only adds value but also allows wearers to feel special, owning a true piece of horological artistry.
limited edition
Each VIEREN luxury watch is meticulously crafted in small batches to guarantee the highest quality. The exclusive collections are individually numbered on the open exhibition case back, enhancing their uniqueness. This exclusivity not only adds value but also allows wearers to feel special, owning a true piece of horological artistry.
3. Powered By You: Swiss Precision
3. Powered By You: Swiss Precision
At the heart of every VIEREN timepiece is a renowned Swiss automatic movement—a hallmark of horological excellence. Powered by your wrist movements, this precise and durable mechanism ensures your watch runs smoothly for decades without the need for a battery.
At the heart of every VIEREN timepiece is a renowned Swiss automatic movement—a hallmark of horological excellence. Powered by your wrist movements, this precise and durable mechanism ensures your watch runs smoothly for decades without the need for a battery.
Certified Swiss Made
The Swiss Made certification signifies superior craftsmanship, ensuring each VIEREN luxury watch is meticulously assembled and tested in Switzerland for peak performance. This is a guarantee of care and quality that discerning collectors and enthusiasts appreciate.
Certified Swiss Made
The Swiss Made certification signifies superior craftsmanship, ensuring each VIEREN luxury watch is meticulously assembled and tested in Switzerland for peak performance. This is a guarantee of care and quality that discerning collectors and enthusiasts appreciate.
ETA-2671 Movement
Renowned for its precision and reliability, the ETA-2671 automatic movement features 25 jewels and a 44-hour power reserve, ensuring smooth and accurate timekeeping. Celebrating the pinnacle of Swiss engineering and modern design, VIEREN watches are a coveted addition for the modern luxury watch collector.
ETA-2671 Movement
Renowned for its precision and reliability, the ETA-2671 automatic movement features 25 jewels and a 44-hour power reserve, ensuring smooth and accurate timekeeping. Celebrating the pinnacle of Swiss engineering and modern design, VIEREN watches are a coveted addition for the modern luxury watch collector.
4. Versatile Styling for Any Occasion
4. Versatile Styling for Any Occasion
One of the standout features of VIEREN timepieces is their ability to transition effortlessly from day to night, suiting any occasion with their timeless, adaptable aesthetic.
One of the standout features of VIEREN timepieces is their ability to transition effortlessly from day to night, suiting any occasion with their timeless, adaptable aesthetic.
Casual Outings
Add polish to a relaxed look with our Black Croc leather watch—ideal for weekend brunch or a casual day out. Its playful yet sophisticated design makes it a versatile choice for everyday wear.
Casual Outings
Add polish to a relaxed look with our Black Croc leather watch—ideal for weekend brunch or a casual day out. Its playful yet sophisticated design makes it a versatile choice for everyday wear.
Special Occasions
Elevate formal looks with our glamorous Gold Mirror watch—perfect for weddings, galas, or cocktail parties. The watch’s luxurious finish adds a touch of opulence, making it an ideal accessory for memorable moments.
Special Occasions
Elevate formal looks with our glamorous Gold Mirror watch—perfect for weddings, galas, or cocktail parties. The watch’s luxurious finish adds a touch of opulence, making it an ideal accessory for memorable moments.
Business Meetings
Pair our Matte White watch with a tailored suit for a confident, understated statement. Its clean lines and minimalist design enhance professional attire, ensuring you stand out for all the right reasons.
Business Meetings
Pair our Matte White watch with a tailored suit for a confident, understated statement. Its clean lines and minimalist design enhance professional attire, ensuring you stand out for all the right reasons.
Formal Events
The Black Stereo Diamond watch offers understated luxury for evening wear, making it the perfect statement piece for special events. Its elegant design captures the light beautifully, ensuring you’ll be the centre of attention.
Formal Events
The Black Stereo Diamond watch offers understated luxury for evening wear, making it the perfect statement piece for special events. Its elegant design captures the light beautifully, ensuring you’ll be the centre of attention.
5. Why VIEREN Rectangular Watches Stand Out
5. Why VIEREN Rectangular Watches Stand Out
In a world dominated by traditional round timepieces, VIEREN’s luxury rectangular watches offer something distinctive. Designed for modern watch enthusiasts who value individuality, each VIEREN watch is a structural masterpiece, balancing bold design with personal expression.
In a world dominated by traditional round timepieces, VIEREN’s luxury rectangular watches offer something distinctive. Designed for modern watch enthusiasts who value individuality, each VIEREN watch is a structural masterpiece, balancing bold design with personal expression.
Modernist Design
Our unique rectangular watches draw inspiration from bold architectural forms and minimalist structures, resulting in striking timepieces that push the boundaries of watchmaking with timeless style.
Modernist Design
Our unique rectangular watches draw inspiration from bold architectural forms and minimalist structures, resulting in striking timepieces that push the boundaries of watchmaking with timeless style.
Elevated Experience
Every VIEREN watch is delivered with a premium unboxing experience, featuring our signature black luxury watch stand and box set, crafted from sustainable vegan leather.
Elevated Experience
Every VIEREN watch is delivered with a premium unboxing experience, featuring our signature black luxury watch stand and box set, crafted from sustainable vegan leather.
Exclusive and Personalized
Each limited edition VIEREN timepiece is individually numbered for Swiss Made authenticity. We also offer custom fitting and personalized engraving services, making each watch uniquely yours.
Exclusive and Personalized
Each limited edition VIEREN timepiece is individually numbered for Swiss Made authenticity. We also offer custom fitting and personalized engraving services, making each watch uniquely yours.
7. Celebrating Swiss Artistry at VIEREN
7. Celebrating Swiss Artistry at VIEREN
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
DISCOVER VIEREN'S RECTANGULAR WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S RECTANGULAR WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
GOLD WAVES
This all-gold luxury rectangular watch seamlessly merges the artistry of sound and time. Its 3D bevelled dial creates dynamic visual rhythms, revealing the jewels of the Swiss ETA-2671 automatic movement, renowned for precision and reliability. A true collector’s piece, this limited edition watch represents timeless luxury and exceptional craftsmanship. Be the first to experience this exclusive timepiece.
Limited to 5 special edition pieces.
GOLD WAVES
This all-gold luxury rectangular watch seamlessly merges the artistry of sound and time. Its 3D bevelled dial creates dynamic visual rhythms, revealing the jewels of the Swiss ETA-2671 automatic movement, renowned for precision and reliability. A true collector’s piece, this limited edition watch represents timeless luxury and exceptional craftsmanship. Be the first to experience this exclusive timepiece.
Limited to 5 special edition pieces.
BLACK DIAMOND
Inspired by modernist architecture, this all-black luxury rectangular watch is a sculptural masterpiece. It showcases 31 hand-set black diamonds on a geometric patterned dial, encased in a sleek, scratch-resistant DLC-coated finish. Perfect for those who appreciate monochromatic design, this timepiece makes a bold statement while adding sophistication to any collection.
Limited to 100 exclusive pieces.
BLACK DIAMOND
Inspired by modernist architecture, this all-black luxury rectangular watch is a sculptural masterpiece. It showcases 31 hand-set black diamonds on a geometric patterned dial, encased in a sleek, scratch-resistant DLC-coated finish. Perfect for those who appreciate monochromatic design, this timepiece makes a bold statement while adding sophistication to any collection.
Limited to 100 exclusive pieces.
MATTE WHITE
A minimalist's dream, this Swiss automatic watch features a tonal matte white dial, accentuated by an 18K gold rehaut ring within a sleek stainless steel rectangular case. Its understated elegance makes it the perfect companion for both casual outings and sophisticated events. Secure your place in line to own this refined timepiece.
Limited to 100 exclusive pieces.
MATTE WHITE
A minimalist's dream, this Swiss automatic watch features a tonal matte white dial, accentuated by an 18K gold rehaut ring within a sleek stainless steel rectangular case. Its understated elegance makes it the perfect companion for both casual outings and sophisticated events. Secure your place in line to own this refined timepiece.
Limited to 100 exclusive pieces.
BLACK CROC
This luxurious black croc leather watch reimagines classic elegance with an innovative leather dial. Crafted from premium black croc-patterned leather, it offers superior comfort and versatility, transitioning effortlessly from day to night. A timeless rectangular watch, perfect for those seeking luxury and style for every occasion.
Limited to 100 exclusive pieces.
BLACK CROC
This luxurious black croc leather watch reimagines classic elegance with an innovative leather dial. Crafted from premium black croc-patterned leather, it offers superior comfort and versatility, transitioning effortlessly from day to night. A timeless rectangular watch, perfect for those seeking luxury and style for every occasion.
Limited to 100 exclusive pieces.
GOLD STEREO DIAMOND
Command attention with this gold diamond watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this ultra-exclusive timepiece showcases exceptional Swiss craftsmanship. A bold addition to any celebration, this one-of-a-kind piece is a coveted treasure for modern collectors.
Limited to 5 special edition pieces.
GOLD STEREO DIAMOND
Command attention with this gold diamond watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this ultra-exclusive timepiece showcases exceptional Swiss craftsmanship. A bold addition to any celebration, this one-of-a-kind piece is a coveted treasure for modern collectors.
Limited to 5 special edition pieces.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
FREQUENTLY ASKED QUESTIONS
Q: What makes VIEREN rectangular watches unique?
A: VIEREN rectangular watches are known for their modernist design, meticulous craftsmanship, and Swiss Made certification.
Q: Are VIEREN watches suitable for formal occasions?
A: Absolutely! VIEREN's rectangular watches celebrate timeless luxury, making them perfect for formal and special occasions.
Q: Can I wear a VIEREN rectangular watch every day?
A: Yes, VIEREN watches are designed to balance style with durability, making them suitable for both daily wear and formal events.
Q: What materials are used in VIEREN rectangular watches?
A: VIEREN uses high-quality materials like stainless steel, natural diamonds, and custom straps to ensure luxury and comfort.
Q: How do I care for my VIEREN watch?
A: Regular maintenance and servicing every 3-5 years by our servicing professionals will help keep your VIEREN watch in top condition.
A: VIEREN rectangular watches are known for their modernist design, meticulous craftsmanship, and Swiss Made certification.
Q: Are VIEREN watches suitable for formal occasions?
A: Absolutely! VIEREN's rectangular watches celebrate timeless luxury, making them perfect for formal and special occasions.
Q: Can I wear a VIEREN rectangular watch every day?
A: Yes, VIEREN watches are designed to balance style with durability, making them suitable for both daily wear and formal events.
Q: What materials are used in VIEREN rectangular watches?
A: VIEREN uses high-quality materials like stainless steel, natural diamonds, and custom straps to ensure luxury and comfort.
Q: How do I care for my VIEREN watch?
A: Regular maintenance and servicing every 3-5 years by our servicing professionals will help keep your VIEREN watch in top condition.
FREQUENTLY ASKED QUESTIONS
Q: What makes VIEREN rectangular watches unique?
A: VIEREN rectangular watches are known for their modernist design, meticulous craftsmanship, and Swiss Made certification.
Q: Are VIEREN watches suitable for formal occasions?
A: Absolutely! VIEREN's rectangular watches celebrate timeless luxury, making them perfect for formal and special occasions.
Q: Can I wear a VIEREN rectangular watch every day?
A: Yes, VIEREN watches are designed to balance style with durability, making them suitable for both daily wear and formal events.
Q: What materials are used in VIEREN rectangular watches?
A: VIEREN uses high-quality materials like stainless steel, natural diamonds, and custom straps to ensure luxury and comfort.
Q: How do I care for my VIEREN watch?
A: Regular maintenance and servicing every 3-5 years by our servicing professionals will help keep your VIEREN watch in top condition.
A: VIEREN rectangular watches are known for their modernist design, meticulous craftsmanship, and Swiss Made certification.
Q: Are VIEREN watches suitable for formal occasions?
A: Absolutely! VIEREN's rectangular watches celebrate timeless luxury, making them perfect for formal and special occasions.
Q: Can I wear a VIEREN rectangular watch every day?
A: Yes, VIEREN watches are designed to balance style with durability, making them suitable for both daily wear and formal events.
Q: What materials are used in VIEREN rectangular watches?
A: VIEREN uses high-quality materials like stainless steel, natural diamonds, and custom straps to ensure luxury and comfort.
Q: How do I care for my VIEREN watch?
A: Regular maintenance and servicing every 3-5 years by our servicing professionals will help keep your VIEREN watch in top condition.
SUMMARY
VIEREN celebrates individuality through its luxury rectangular watches, each designed as a distinct expression of personal style. Combining inclusive aesthetics with certified Swiss Made movements, every VIEREN timepiece is a limited-edition masterpiece—crafted for those who wish to celebrate their uniqueness with timeless luxury. VIEREN redefines watchmaking by blending Swiss tradition with Sunny Fong’s bold modernist designs, offering a timepiece that makes a statement for generations to come. Discover VIEREN today and elevate your watch collection with our exclusive designs that stand the test of time.
SUMMARY
VIEREN celebrates individuality through its luxury rectangular watches, each designed as a distinct expression of personal style. Combining inclusive aesthetics with certified Swiss Made movements, every VIEREN timepiece is a limited-edition masterpiece—crafted for those who wish to celebrate their uniqueness with timeless luxury. VIEREN redefines watchmaking by blending Swiss tradition with Sunny Fong’s bold modernist designs, offering a timepiece that makes a statement for generations to come. Discover VIEREN today and elevate your watch collection with our exclusive designs that stand the test of time.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made automatic timepieces that merge artistry and precision with VIEREN.
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