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SWISS MADE DEFINED

As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces.

SWISS MADE DEFINED

As the gold standard for quality, Swiss Made is a coveted legal designation given only to the world’s most well crafted and highest quality timepieces.
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01.

SWISS MOVEMENT

Must have a watch movement made in Switzerland
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02.

SIXTY % VALUE

Must have watch head value be at least 60% from Switzerland
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03.

SWISS CRAFTSMANSHIP

Must have watch development and final inspection in Switzerland
vieren-swiss-made-watches-movement-switzerland
01.

SWISS MOVEMENT

Must have a watch movement made in Switzerland
vieren-swiss-made-watches-black-diamond
02.

SIXTY % VALUE

Must have watch head value be at least 60% from Switzerland
vieren-swiss-made-watches-movement-craftsmanship
03.

SWISS CRAFTSMANSHIP

Must have watch development and final inspection in Switzerland

WELCOME TO WATCH VALLEY

Switzerland is the birthplace of luxury watchmaking - dating back in the 16th century! This historical region in the Jura Mountains stretching 200km from Geneva to Basel borders both France and Germany, giving it the ideal geography to foster generations of independent Swiss watchmakers continuing to refine their craft. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.

WELCOME TO WATCH VALLEY

Switzerland is the birthplace of luxury watchmaking - dating back in the 16th century! This historical region in the Jura Mountains stretching 200km from Geneva to Basel borders both France and Germany, giving it the ideal geography to foster generations of independent Swiss watchmakers continuing to refine their craft. Many of the today's best watchmakers are located here in Switzerland, with the towns of Le Locle and La-Chaux-de-Fonds being recognized as UNESCO World Heritage Centres for their outstanding contributions to horology.
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ADVANCED MECHANICS

Beautiful quality watches are incredibly difficult to engineer. The specialized machinery and engineers available in Switzerland are the best in the world - skilled at bevelling high grade stainless steel from multiple angles with surgical precision.
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ADVANCED MECHANICS

Beautiful quality watches are incredibly difficult to engineer. The specialized machinery and engineers available in Switzerland are the best in the world - skilled at bevelling high grade stainless steel from multiple angles with surgical precision.
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HANDCRAFTED TO LAST

The intricate and steady hand work required to create a Swiss Made watch requires years of training and experience. Swiss Made watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece.
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HANDCRAFTED TO LAST

The intricate and steady hand work required to create a Swiss Made watch requires years of training and experience. Swiss Made watches are all hand-assembled by expert watchmakers over 6 months and carefully inspected after each step to ensure a quality timepiece.
vieren-watches-craftsmanship-18K-gold-ring

Did you know…

There has been a rise in counterfeiting with Swiss Movt watches, which may have a Swiss movement but could be made anywhere in the world.

Did you know…

There has been a rise in counterfeiting with Swiss Movt watches, which may have a Swiss movement but could be made anywhere in the world.

EXPLORE MORE

EXPLORE MORE

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