The movement is the heartbeat of your watch and the most important factor in long-term performance and accuracy. A high-quality self-winding movement ensures your timepiece remains accurate and reliable over time. We recommend opting for Swiss automatic movements, widely regarded as the gold standard in mechanical engineering. Renowned manufacturers such as ETA SA Manufacture (of Swatch Group), Sellita, and Ronda are known for their precise craftsmanship and durability.

• Power Reserve: Indicates how long your watch will run when not worn. Look for at least 36–42 hours.
• Jewel Count: Synthetic jewels reduce friction in the mechanism, increasing smoothness and longevity.
• Water Resistance: Ideal for everyday wear, 30 metres of water resistance is suitable for rain and splashes. For active lifestyles or swimming, opt for 100 metres or more.

Learn more in our guide: How Do Automatic Watches Work? The Complete Guide.

An automatic watch is a long-term investment, so it’s essential to choose materials that offer both durability and timeless appeal. High-quality components protect your watch from daily wear while preserving its beauty and performance for years to come.

• Case and Bracelet: Choose 316L stainless steel, a high-grade alloy that resists corrosion and maintains its finish.
• Crystal: Sapphire crystal is the top choice for scratch resistance and clarity. Avoid mineral or acrylic crystals, which are more prone to damage.
• Luxury Accents: Consider elements like natural diamonds, 18K gold details, or ceramic coatings, which enhance both value and style.

For precision, prestige, and long-term value, nothing beats a Swiss automatic watch. “Swiss Made” is a legal designation that guarantees exceptional craftsmanship and quality. For first-time buyers, it offers peace of mind and ensures your investment is built to last. To earn the official Swiss Made certification, a watch must meet three strict criteria—known as the 3 S’s:

1.  Swiss Movement: Must be powered by a Swiss mechanism.

2.  Sixty Percent: Must have at least 60% of its production value from Switzerland.

3.  Switzerland Development: Must have its development, assembly, and final inspection in Switzerland.

Pro Tip: Be cautious of terms like “Swiss Mov’t”—these may include Swiss parts but are often assembled elsewhere and don’t meet full Swiss Made standards.

An automatic timepiece is a reflection of your personal story and style. Choosing a watch that matches your personality and wardrobe ensures it becomes a cherished accessory you’ll enjoy wearing every day. Consider how the design fits with your lifestyle and fashion sensibility to select a timepiece that’s both functional and meaningful.

• Case Shape: Round, square, or rectangular? Choose a shape that fits your wrist comfortably and complements your personal style.
• Dial Design: Minimalist or detailed? Modern or classic? Think about when and where you’ll wear the watch to select a dial that suits your daily life and special occasions.
• Limited Editions: Consider exclusive or numbered editions that often gain value over time and offer a unique statement piece for collectors.

Even the most beautiful timepiece won’t get worn if it’s uncomfortable. Comfort is key to encouraging daily wear, ensuring your investment truly becomes part of your lifestyle. A great watch deserves to be worn often, so pay close attention to how it feels on your wrist before making a choice.

• Case Size: Smaller wrists may suit 34–38mm cases, while larger wrists can carry 40–42mm or more. Choosing the right size ensures comfort and balanced proportions.
• Bracelet or Strap: Leather offers flexibility and elegance; metal bracelets bring durability and weight; rubber is great for sports and water resistance. Pick what best fits your lifestyle and comfort preferences.
• Clasp: Look for a clasp that is secure yet easy to operate, like a butterfly deployant or fold-over design, for hassle-free wear and added safety.

The unboxing experience sets the tone for your relationship with the watch. It’s the first moment you connect with your timepiece, so packaging should feel as thoughtful and refined as the watch itself. Look for elegant packaging that not only protects your watch but also enhances its presentation—like a signature watch box or watch stand designed for both storage and display.

• Protection: A sturdy, well-padded box or display stand helps store your watch safely when not in use.
• Documentation: A Certificate of Authenticity, user manual, and service card validate the watch’s legitimacy and outline proper care.
• Design: Packaging should reflect the brand’s design ethos—whether minimalist, architectural, or opulent—making the entire experience cohesive and memorable.

Like any high-quality machine, your automatic watch requires regular maintenance to ensure optimal performance. It’s essential to have your timepiece serviced every 3-5 years to maintain its accuracy and prevent wear and tear on the movement. During servicing, a skilled watchmaker will disassemble, clean, lubricate, and reassemble the movement. This ensures that your watch continues running flawlessly for decades to come.

Explore watch maintenance essentials in our guide: Caring for Your Luxury Automatic Watch: Top 10 Tips.