Automatic Watches That Last a Lifetime
Caring for your automatic movement watch goes beyond timekeeping; it’s about preserving the legacy of luxury and craftsmanship. Whether you own a Swiss Made automatic watch or a rare limited edition model, proper luxury watch care is key to maintaining its precision and beauty. Here are the top 10 essential tips to help keep your self-winding watches looking and functioning like new for years.
What You'll Learn
- Keep Your Automatic Watch Powered
- Clean Your Automatic Watch Safely
- Avoid Luxury Watch Water Damage
- Store Properly in a Luxury Watch Box
- Regular Servicing for Automatic Watches
- Protect Your Automatic Watch's Sapphire Crystal
- Adjust Watch Care for Seasonal Changes
- Understand Your Watch Complications
- Repair Automatic Watches Professionally
- Monitor Your Automatic Watch Movement
- Automatic Watch Care FAQ

1. Keep Your Automatic Watch Powered
Automatic movements rely on the natural motion of your wrist for power. |
Wear your Swiss automatic watch for at least 8 hours a day to keep your timepiece fully charged. If your watch stops or hasn’t been worn for more than a day, manually wind it by turning the crown 30 times. Regular winding ensures accuracy and keeps the movement running smoothly. This simple step helps preserve your watch’s precision for years to come.

2. Clean Your Automatic Watch Safely
Swiss luxury watches are valuable investments that require regular cleaning to maintain their appearance and functionality. Dirt, dust, and oils can accumulate on your watch, affecting both aesthetics and performance. Follow these cleaning tips to keep your watch pristine:
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Wipe With Soft Cloth: Use a microfibre or lint-free cloth to gently wipe down the case, bracelet, and crystal.
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Use A Soft Brush: For harder-to-reach areas, a soft brush dipped in warm, soapy water can gently remove debris.
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Dry Thoroughly: Ensure your watch is fully dried to prevent moisture buildup, especially around the crown and caseback.
- Watch Strap Cleaning: Clean a leather watch strap every few months with a damp cloth and leather conditioner to keep it supple.

3. Avoid Luxury Watch Water Damage
Even if your luxury automatic watch is water-resistant, avoid prolonged exposure to water, hot temperatures, or chlorine. Activities like swimming or showering with your watch can gradually degrade seals, compromising water resistance and damaging the movement. Always check your watch’s ATM rating to ensure it's suitable for water activities.

4. Store Properly in a Luxury Watch Box
Proper storage protects your self-winding watch from dust, moisture, and accidental damage. A quality watch box or a vegan leather watch stand offers safe, sustainable storage, while an automatic watch winder keeps the movement running when not worn. Correct storage preserves your watch’s accuracy, longevity, and beauty.

5. Regular Servicing for Automatic Watches
Service your automatic watch every 3-5 years for optimal performance. |
Regular servicing is essential for maintaining the performance and longevity of luxury automatic watches. Most manufacturers recommend a service every 3 to 5 years, during which watchmakers clean and lubricate the movement to ensure precise timekeeping and reduce wear.
During servicing, the watchmaker also inspects seals for water resistance, which can degrade over time and protect the watch from potential moisture damage. This regular maintenance schedule not only preserves the self-winding movement's value but also enhances the enjoyment of owning a finely crafted timepiece, ensuring that it continues to perform with the accuracy and elegance you expect.
Learn what to look for in our article: Top 5 Signs Your Automatic Watch Needs Servicing.

6. Protect Your Automatic Watch's Sapphire Crystal
The crystal is one of the most vulnerable parts of your watch. To prevent scratches, avoid placing the watch face down on rough surfaces. Sapphire crystal, prized for its durability due to its superior scratch resistance compared to mineral glass or acrylic. Sapphire crystal is a wise investment in longevity but it's still important to handle your watch with care.

7. Adjust Watch Care for Seasonal Changes
Seasonal changes can impact your watch’s performance. In summer, heat and humidity may require more frequent cleaning to prevent corrosion from sweat. In winter, cold temperatures can slow lubricants, affecting accuracy. If you notice a change in performance, it may be time for servicing. Adjusting your care routine with the seasons can help keep your watch in top condition year-round.
Curious about buying your first timepiece? Don’t miss our guide: 9 Expert Tips For Buying Your First Automatic Watch.
8. Understand Your Watch Complications
Many Swiss automatic watches feature complications that enhance functionality. These may include chronographs, moon phases, or annual calendars. To keep your luxury timepieces in optimal condition, use your automatic and chronograph watch movements regularly to ensure proper lubrication.
Be mindful when setting the date, especially during restricted hours (typically between 9pm and 3am), as adjusting the date during this time can damage the movement. Understanding the features of your timepiece ensures it performs flawlessly for decades.
Want to understand how your watch works? Read our article on: How Do Automatic Watches Work? The Complete Guide.

9. Repair Automatic Watches Professionally
If your automatic watch sustains damage, avoid attempting repairs yourself. DIY fixes can void warranties and may cause further damage. Instead, consult a certified watchmaker for repairs. Professional servicing ensures the watch is restored to its original condition, preserving its value and functionality.

10. Monitor Your Automatic Watch Movement
The movement is the heart of your automatic watch. Monitor its performance regularly and check for accuracy. If your watch begins to lose or gain significant time, it may require servicing. Pay attention to any unusual noises or irregular timekeeping. If you notice any of these issues, consult a professional watchmaker immediately to avoid long-term damage.

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Mechanical vs. Automatic Watches FAQAre automatic watches considered mechanical watches? Do mechanical or automatic watches require maintenance? Can you overwind a mechanical or automatic watch? Are quartz watches more accurate than automatic watches? Why choose a mechanical or automatic watch over quartz? Why choose a VIEREN Swiss automatic watch?
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SummaryProper care is key to maintaining your Swiss automatic watch’s precision, beauty, and longevity. By following these 10 essential tips, your luxury timepiece will remain in peak condition for years to come, reflecting the craftsmanship and heritage of Swiss watchmaking. Every VIEREN luxury automatic watch is made to last a lifetime and caring for it is part of what makes it truly yours.
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Jess Chow, VIEREN Founder and CEO
Jess Chow is the Founder and CEO of VIEREN, a Swiss Made automatic watch brand creating modern rectangular timepieces. As Canada’s first female founder of a luxury watch brand, she blends her family’s horology heritage with contemporary design and Swiss craftsmanship.

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