V Collection Press Release 2025

VIEREN Celebrates Five-Year Anniversary & Unveils One-of-One V Collection

Exclusive set of five unique timepieces reimagine VIEREN’s first-ever watch, designed in collaboration with world-renowned artists who creatively interpret the concept of time

September 23, 2025 [New York, NY] – To celebrate its five-year anniversary, VIEREN presents the V Collection, an exclusive series of five one-of-one Swiss Made automatic timepieces co-created with global artists. Each luxury watch reimagines the first VIEREN model: the OG Automatic Matte White, transforming the original reference into a contemporary work of art through the lens of each artist’s creative interpretation of time.

“For our five-year anniversary, we set out to create a one-of-a-kind collection, and enlist global talent across disciplines to mark this milestone with us,” says Jess Chow, VIEREN Founder & CEO. “At VIEREN, we endeavour to push our creative boundaries in every special edition, and it was inspiring to invite our partners to translate their artistry onto a miniature canvas and reimagine the very first timepiece that launched our journey. As a design-forward brand, we wanted to capture the very essence of a wearable work of art.”

Uniting five visionaries from across the globe, the V Collection commissioned each partner to hand-paint their artistry within VIEREN’s signature rectangular case, bound by one principle: a monochromatic palette reflective of the brand’s design language.

Tasked with interpreting their own definition of time, the artist results reveal hypnotic compositions: romanticized or darkly obsessive, fleeting yet precise, a currency impossible to reclaim – but above all, a deeply complex concept at the heart of the human experience. Each creation is intrinsically tied to the artist’s personal journey and retains the raw energy of their work. artists’ results reveal compositions from microscopic chemical patterns to tessellated optical illusions, or darkly romantic florals to intuitive freehand, exploring time as a deeply complex concept at the heart of the human experience. Each creation is intrinsically tied to the artist’s personal journey and retains the raw energy and emotion of their work.

“For our five-year anniversary, we set out to create a one-of-a-kind collection, and enlist global talent across disciplines to mark this milestone with us.”

Jess Chow, VIEREN Founder & CEO

	JAMES GOLDCROWN Los Angeles, USA International street artist known for his iconic Bleeding Hearts, symbolizing love and connection.
	ROBERTA BOFFO Treviso, Italy Fuses fashion and fine art in intricate monochrome works, balancing simplicity and complexity.
	COSMODERNISM Katowice, Poland Retro-futurist visuals merged with surrealism, creating dynamic, movement-inspired designs.
	KELLY VIOLET London, England Blackwork tattoo artist whose meticulous line work and haunting florals evoke dark romanticism.
	SÉBASTIEN PRESCHOUX  Paris, France Explores geometric optical illusions and precision through meditative hand-drawn designs.

“We considered every element of the V Collection down to the packaging, with the goal of designing something entirely different. Encasing the five one-of-a-kind timepieces as an objet d’art exhibition, the V Collection Art Crate unveils a gallery experience for the modern collector,” says Sunny Fong, Creative Director of VIEREN. “The bespoke Art Crate is made with premium matte black wood lined with white canvas, with the watches displayed as a set in a V-pattern inside the vessel. Overall I wanted the Art Crate to be a masterpiece of architectural design that evokes the same reverence for craftsmanship as the collection it protects.”

Handcrafted in La Chaux-de-Fonds, Switzerland, each watch is Certified Swiss Made, powered by a bespoke ETA 2671 automatic movement and features a sapphire crystal exhibition caseback engraved with the respective artist’s autograph.

Each of the five watches may be acquired individually, or as the complete V Collector’s Set. As these pieces are unique and offered in a single edition, purchases will be honored in order of request, with worldwide shipping now available. Discover the V Collection: vieren.co

DISCOVER.V COLLECTION