Sam Heughan Styled in Black Croc
Outlander star Sam Heughan reflects on life beyond Jamie Fraser wearing VIEREN Black Croc.
Saweetie Celebrates Her 30th in VIEREN Gold Diamond Watch
Saweetie styled her “Birthday” music video featuring Tyga and YG with the exclusive Gold Stereo Diamond watch from Swiss watchmaker VIEREN.
July 2023
Diamonds Fit for ICY GRL
Known for her unapologetic glamour and love of all things iced-out, Grammy-nominated rapper Saweetie ushers in her 30th birthday era in signature Icy Girl style—debuting an exclusive Gold Stereo Diamond watch from independent Swiss watchmaker VIEREN. A bold fusion of luxury and artistry, this luxury diamond timepiece marks a sparkling new chapter for the fashion icon.
Diamonds Fit for ICY GRL
Known for her unapologetic glamour and love of all things iced-out, Grammy-nominated rapper Saweetie ushers in her 30th birthday era in signature Icy Girl style—debuting an exclusive Gold Stereo Diamond watch from independent Swiss watchmaker VIEREN. A bold fusion of luxury and artistry, this luxury diamond timepiece marks a sparkling new chapter for the fashion icon.
Saweetie proves once again that she’s the reigning Icy Girl, turning up the heat—and the diamonds—in her new “Birthday” music video featuring YG and Tyga.
Saweetie proves once again that she’s the reigning Icy Girl, turning up the heat—and the diamonds—in her new “Birthday” music video featuring YG and Tyga.
"The ice queen is dripped out to the max, showing off an exclusive VIEREN gold and diamond watch."
"The ice queen is dripped out to the max, showing off an exclusive VIEREN gold and diamond watch."
“Goin’ live on my birthday / Spent a hundred racks on a new chain,” she raps, marking the milestone in a series of luxe looks—from a frosty blue set to a crystal-covered gown—culminating in the ultimate birthday flex: unboxing her new diamond-studded timepiece.
“Goin’ live on my birthday / Spent a hundred racks on a new chain,” she raps, marking the milestone in a series of luxe looks—from a frosty blue set to a crystal-covered gown—culminating in the ultimate birthday flex: unboxing her new diamond-studded timepiece.
VIEREN’s Gold Stereo Diamond watch features 93 hand-set diamonds on the dial, a gold skeletonized case, and a Swiss Made automatic movement. Presented in a custom gift box and watch stand, this isn’t just a timepiece—it’s a crown reimagined.
VIEREN’s Gold Stereo Diamond watch features 93 hand-set diamonds on the dial, a gold skeletonized case, and a Swiss Made automatic movement. Presented in a custom gift box and watch stand, this isn’t just a timepiece—it’s a crown reimagined.
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