Saweetie Styled in Stereo
Saweetie brings her signature ICY GRL energy, wearing VIEREN in her “Birthday” music video with Tyga and YG.
ABOUT
POWER YOUR TIME
At VIEREN, we believe your identity makes you powerful. That’s why we craft Certified Swiss Made automatic timepieces driven by your momentum. Inspired by modernist design, our luxury rectangular watches are sculptural masterpieces, fusing architectural artistry and mechanical precision to elevate every moment.
POWER YOUR TIME
At VIEREN, we believe your identity makes you powerful. That’s why we craft Certified Swiss Made automatic timepieces driven by your momentum. Inspired by modernist design, our luxury rectangular watches are sculptural masterpieces, fusing architectural artistry and mechanical precision to elevate every moment.
"We're shaping a new era of Swiss luxury to make time move for you."
Jess Chow, VIEREN Founder & CEO
"We're shaping a new era of Swiss luxury to make time move for you."
Jess Chow, VIEREN Founder & CEO
A NEW GENERATION OF WATCHMAKERS
A NEW GENERATION OF WATCHMAKERS
A LOVE LETTER TO A LEGACY
The story of VIEREN began in 2020 with Jess Chow, honouring over 50 years of Swiss watchmaking in her family. The daughter of two watch entrepreneurs who met at Baselworld, Jess was immersed in horology from an early age.
Today, as Canada’s first female founder of a luxury watch brand and a proud member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she carries that legacy forward with Swiss savoir-faire at the highest level.
A LOVE LETTER TO A LEGACY
The story of VIEREN began in 2020 with Jess Chow, honouring over 50 years of Swiss watchmaking in her family. The daughter of two watch entrepreneurs who met at Baselworld, Jess was immersed in horology from an early age.
Today, as Canada’s first female founder of a luxury watch brand and a proud member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she carries that legacy forward with Swiss savoir-faire at the highest level.
AWARD-WINNING DESIGNER
Sunny Fong, the creative visionary behind VIEREN, is an internationally acclaimed fashion designer and Project Runway Canada winner. His womenswear label, VAWK, has been seen on red carpets and fashion shows around the world.
Inspired by a cherished rectangular watch gifted by his late father, he draws on art and architecture to bridge heritage with innovation. Sunny brings bold modernism and thoughtful details to every VIEREN timepiece.
AWARD-WINNING DESIGNER
Sunny Fong, the creative visionary behind VIEREN, is an internationally acclaimed fashion designer and Project Runway Canada winner. His womenswear label, VAWK, has been seen on red carpets and fashion shows around the world.
Inspired by a cherished rectangular watch gifted by his late father, he draws on art and architecture to bridge heritage with innovation. Sunny brings bold modernism and thoughtful details to every VIEREN timepiece.
5 Years of VIEREN
This year marks five years of redefining Swiss luxury through design and craft. Explore our journey through limited editions, global collaborations, and creative milestones.
5 Years of VIEREN
This year marks five years of redefining Swiss luxury through design and craft. Explore our journey through limited editions, global collaborations, and creative milestones.
CRAFTED FOR A MILESTONE
Be among the first to experience our 5-Year Anniversary Collection, launching September 24 with complimentary worldwide delivery.
CRAFTED FOR A MILESTONE
Be among the first to experience our 5-Year Anniversary Collection, launching September 24 with complimentary worldwide delivery.
PRIORITY INVITE
Get exclusive early access for VIPs
LIMITED EDITION
Own ultra-rare, collectible timepieces
GLOBAL SHIPPING
Enjoy fast and free shippiing worldwide
PRIORITY INVITE
Get exclusive early access for VIPs
LIMITED EDITION
Own ultra-rare, collectible timepieces
GLOBAL SHIPPING
Enjoy fast and free shippiing worldwide
MODERN ARTISTRY, SWISS PRECISION
MODERN ARTISTRY, SWISS PRECISION
