A NEW GENERATION OF WATCHMAKERS

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. He always had a dream of designing a rectangular face watch (inspired by his high school graduation gift). When he met Jess, the VIEREN journey began.
Jess grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized how the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.

A NEW GENERATION OF WATCHMAKERS

After two decades in fashion, Sunny Fong was looking for his next creative challenge. The Winner of Project Runway Canada and visionary behind womenswear label, VAWK, has seen his timeless pieces grace the red carpets of the Oscars and the Emmys. He always had a dream of designing a rectangular face watch (inspired by his high school graduation gift). When he met Jess, the VIEREN journey began.
Jess grew up in a family of watchmakers, but had no interest in the business at the time. Instead, she focused her career as a Management Consultant in Toronto, always putting off her passion to start her own business “for later”. But when she turned 30, she realized how the time is now to pursue her dreams and continue the legacy of luxury Swiss watchmaking in her family.

VIEREN MEANS “CELEBRATE”

Together, we’re a new generation of watchmakers bringing together the best in fashion with the best in luxury watchmaking to celebrate the power of time.

VIEREN MEANS “CELEBRATE”

Together, we’re a new generation of watchmakers bringing together the best in fashion with the best in luxury watchmaking to celebrate the power of time.


POWER YOUR TIME

Why automatic watches? Why Swiss Made? Watch Story of VIEREN to learn more.

POWER YOUR TIME

Why automatic watches? Why Swiss Made? Watch Story of VIEREN to learn more.

CRAFTED TO LAST

Handcrafted over 6 months in our watchmaking studio in La-Chaux-de-Fonds, Switzerland and Certified Swiss Made to ensure a quality timepiece that will last you a lifetime.

CRAFTED TO LAST

Handcrafted over 6 months in our watchmaking studio in La-Chaux-de-Fonds, Switzerland and Certified Swiss Made to ensure a quality timepiece that will last you a lifetime.

BUILDING A LEGACY

We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good about supporting a new generation of watchmakers!

BUILDING A LEGACY

We believe all energy is precious and have considered every opportunity to reduce our impact. Our products and packaging are designed to be fully functional and follow sustainable business practices so you can feel good about supporting a new generation of watchmakers!
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