Sculptural Masterpieces

The VIEREN OG Automatic Collection reimagines modernist architecture with its sculptural rectangular cases and minimalist design. Each timepiece merges geometric precision with Swiss craftsmanship, drawing inspiration from architectural forms to create a seamless fusion of art and engineering. Designed to be both timeless and functional, this limited edition collection offers a fresh take on luxury, where style and precision come together to stand the test of time.

Sculptural Masterpieces

The VIEREN OG Automatic Collection reimagines modernist architecture with its sculptural rectangular cases and minimalist design. Each timepiece merges geometric precision with Swiss craftsmanship, drawing inspiration from architectural forms to create a seamless fusion of art and engineering. Designed to be both timeless and functional, this limited edition collection offers a fresh take on luxury, where style and precision come together to stand the test of time.

“Moments of modernism, architecture, texture, things that are tone-on-tone - it’s that idea of subtlety and style together. I try to merge all those ideas into one watch.”

Sunny Fong, VIEREN Creative Director

“Moments of modernism, architecture, texture, things that are tone-on-tone - it’s that idea of subtlety and style together. I try to merge all those ideas into one watch.”

Sunny Fong, VIEREN Creative Director

BECOMING THE NEW YOU

The White Balloon is a short-film that explores modern design through the eyes of style icons Nando Sirianni and Yuki Zhao, showcasing the Black Croc and White Croc leather timepieces and highlighting their individual stories.

"Defining the new vanguard of what wearing luxury design feels like."

BECOMING THE NEW YOU

The White Balloon is a short-film that explores modern design through the eyes of style icons Nando Sirianni and Yuki Zhao, showcasing the Black Croc and White Croc leather timepieces and highlighting their individual stories.

"Defining the new vanguard of what wearing luxury design feels like."

DISCOVER THE DETAILS

DISCOVER THE DETAILS

CERTIFIED SWISS MADE

Handcrafted in La-Chaux-de-Fonds, Switzerland, each VIEREN timepiece exemplifies the pinnacle of Swiss craftsmanship and precision.

PRECISION AUTOMATIC POWER

Powered by the ETA-2671 automatic movement, each watch delivers flawless accuracy, powered effortlessly by your every movement.

AWARD-WINNING DESIGNER

Sunny Fong’s modernist approach combines clean lines, geometric shapes, and architectural inspiration, resulting in timeless, sculptural timepieces.

CERTIFIED SWISS MADE

Handcrafted in La-Chaux-de-Fonds, Switzerland, each VIEREN timepiece exemplifies the pinnacle of Swiss craftsmanship and precision.

PRECISION AUTOMATIC POWER

Powered by the ETA-2671 automatic movement, each watch delivers flawless accuracy, powered effortlessly by your every movement.

AWARD-WINNING DESIGNER

Sunny Fong’s modernist approach combines clean lines, geometric shapes, and architectural inspiration, resulting in timeless, sculptural timepieces.

EXPLORE OG AUTOMATIC WATCHES

"Swiss watches for those who value style and mechanics"

EXPLORE OG AUTOMATIC WATCHES

"Swiss watches for those who value style and mechanics"

MATTE WHiTE

This minimalist timepiece features a sculptural rectangular case, paired with a tone-on-tone white dial and 18K gold accents. The design captures the essence of architectural precision, offering a refined fusion of artistry and craftsmanship.
Limited to 100 exclusive pieces.

MATTE WHiTE

This minimalist timepiece features a sculptural rectangular case, paired with a tone-on-tone white dial and 18K gold accents. The design captures the essence of architectural precision, offering a refined fusion of artistry and craftsmanship.
Limited to 100 exclusive pieces.

MATTE BLACK

With its bold rectangular design and Diamond-Like Carbon (DLC) coating, this timepiece offers durability and a scratch-resistant finish. The striking monochromatic aesthetic ensures versatility, making it the perfect transition from day to night.
Limited to 100 exclusive pieces.

MATTE BLACK

With its bold rectangular design and Diamond-Like Carbon (DLC) coating, this timepiece offers durability and a scratch-resistant finish. The striking monochromatic aesthetic ensures versatility, making it the perfect transition from day to night.
Limited to 100 exclusive pieces.

WHITE DIAMOND

A tonal, patterned dial adorned with 31 natural white diamonds enhances the timepiece’s geometric appeal. The design exudes understated glamour, perfectly balancing luxurious sophistication and modern artistry.
Limited to 100 exclusive pieces.

WHITE DIAMOND

A tonal, patterned dial adorned with 31 natural white diamonds enhances the timepiece’s geometric appeal. The design exudes understated glamour, perfectly balancing luxurious sophistication and modern artistry.
Limited to 100 exclusive pieces.

BLACK DIAMOND

Set with 31 black diamonds, this all-black timepiece features a DLC-coated rectangular case, exuding avant-garde sophistication. Its bold design makes it an ideal statement piece for those seeking luxury with refined craftsmanship.
Limited to 100 exclusive pieces.

BLACK DIAMOND

Set with 31 black diamonds, this all-black timepiece features a DLC-coated rectangular case, exuding avant-garde sophistication. Its bold design makes it an ideal statement piece for those seeking luxury with refined craftsmanship.
Limited to 100 exclusive pieces.

WHITE CROC

Handcrafted white leather dial paired with a Cerakote-finished rectangular case creates a striking contrast of textures. This rare combination of sporty elegance and refined craftsmanship makes it an exceptional piece for collectors.
Limited to 5 special edition pieces.

WHITE CROC

Handcrafted white leather dial paired with a Cerakote-finished rectangular case creates a striking contrast of textures. This rare combination of sporty elegance and refined craftsmanship makes it an exceptional piece for collectors.
Limited to 5 special edition pieces.

BLACK CROC

The premium black calfskin leather seamlessly transitions from strap to dial, offering a unified aesthetic. This timepiece celebrates unique textures and sophisticated craftsmanship, making it an essential addition to any collection.
Limited to 100 exclusive pieces.

BLACK CROC

The premium black calfskin leather seamlessly transitions from strap to dial, offering a unified aesthetic. This timepiece celebrates unique textures and sophisticated craftsmanship, making it an essential addition to any collection.
Limited to 100 exclusive pieces.

“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”

"I like the rectangular shape a lot!"

“Feeling this look from last night’s #GRAMMYs”

“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”

"I like the rectangular shape a lot!"

“Feeling this look from last night’s #GRAMMYs”

DESIGNED FOR EVERY MOMENT

DESIGNED FOR EVERY MOMENT

SPECIAL MILESTONES

White Diamond showcases subtlety and luxury with its 31 white diamonds, perfect for the minimalist looking to make a statement.

EVERYDAY ESSENTIAL

Matte Black is a versatile timepiece that seamlessly blends style and function, transitioning effortlessly from day to night.

SPECIAL MILESTONES

White Diamond showcases subtlety and luxury with its 31 white diamonds, perfect for the minimalist looking to make a statement.

EVERYDAY ESSENTIAL

Matte Black is a versatile timepiece that seamlessly blends style and function, transitioning effortlessly from day to night.

STATEMENT STYLE

Black Croc exudes timeless style and modern versatility, effortlessly shifting from casual to formal with a bold yet refined look.

GLAMOROUS EVENTS

Black Diamond offers sophistication and luxury, making it the perfect companion for your most memorable occasions.

STATEMENT STYLE

Black Croc exudes timeless style and modern versatility, effortlessly shifting from casual to formal with a bold yet refined look.

GLAMOROUS EVENTS

Black Diamond offers sophistication and luxury, making it the perfect companion for your most memorable occasions.

SHOP THE COLLECTION

Limited to 100 exclusive pieces

SHOP THE COLLECTION

Limited to 100 exclusive pieces
Free Express Shipping

Free Express Shipping

Free Express Shipping

30 Day Returns

Free Express Shipping

2 Year Warranty