Discover VIEREN: The Art of Luxury Rectangular Watches
Explore VIEREN’s automatic rectangular watches by designer Sunny Fong to experience the artistry of modern style.
ABOUT
When Time Meets Art
At VIEREN, we craft luxury automatic timepieces that fuse Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, designed to make a bold statement on any wrist. Each limited edition celebrates individuality and life’s meaningful moments in style. Explore the artistry of our collections today.
When Time Meets Art
At VIEREN, we craft luxury automatic timepieces that fuse Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, designed to make a bold statement on any wrist. Each limited edition celebrates individuality and life’s meaningful moments in style. Explore the artistry of our collections today.
"We're shaping the future of luxury watchmaking to power your time."
Jess Chow, VIEREN CEO
"We're shaping the future of luxury watchmaking to power your time."
Jess Chow, VIEREN CEO
A LOVE LETTER TO A LEGACY
VIEREN was founded in 2020 by Jess Chow to honour over 50 years of Swiss watchmaking within her family. Growing up as the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, Jess was immersed in horology from an early age. Now, as Canada’s first female founder of a luxury watch brand and a member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she continues her family’s legacy by redefining Swiss automatic timepieces for a new generation of watch enthusiasts.
Sunny Fong, the creative visionary behind VIEREN, is a celebrated fashion designer known for his modernist approach. As a winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s timeless designs with an experimental edge. Inspired by a cherished rectangular watch gifted by his late father, he partnered with Jess to celebrate the artistry and precision of luxury watchmaking.
Crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is a modern masterpiece designed to make a statement and empower you with confidence every day.
Sunny Fong, the creative visionary behind VIEREN, is a celebrated fashion designer known for his modernist approach. As a winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s timeless designs with an experimental edge. Inspired by a cherished rectangular watch gifted by his late father, he partnered with Jess to celebrate the artistry and precision of luxury watchmaking.
Crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is a modern masterpiece designed to make a statement and empower you with confidence every day.
A LOVE LETTER TO A LEGACY
VIEREN was founded in 2020 by Jess Chow to honour over 50 years of Swiss watchmaking within her family. Growing up as the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, Jess was immersed in horology from an early age. Now, as Canada’s first female founder of a luxury watch brand and a member of the Grand Prix d'Horlogerie de Genève (GPHG) Academy, she continues her family’s legacy by redefining Swiss automatic timepieces for a new generation of watch enthusiasts.
Sunny Fong, the creative visionary behind VIEREN, is a celebrated fashion designer known for his modernist approach. As a winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s timeless designs with an experimental edge. Inspired by a cherished rectangular watch gifted by his late father, he partnered with Jess to celebrate the artistry and precision of luxury watchmaking.
Crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is a modern masterpiece designed to make a statement and empower you with confidence every day.
Sunny Fong, the creative visionary behind VIEREN, is a celebrated fashion designer known for his modernist approach. As a winner of Project Runway Canada and founder of the luxury womenswear label VAWK, Sunny infuses VIEREN’s timeless designs with an experimental edge. Inspired by a cherished rectangular watch gifted by his late father, he partnered with Jess to celebrate the artistry and precision of luxury watchmaking.
Crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is a modern masterpiece designed to make a statement and empower you with confidence every day.
PRECISION AUTOMATIC POWER
At the heart of every VIEREN timepiece lies our custom-modified ETA-2671 automatic movement. With 25 jewels, self-winding technology, and a 44-hour power reserve, this precision-engineered mechanism ensures exceptional timekeeping that lasts for generations.
PRECISION AUTOMATIC POWER
At the heart of every VIEREN timepiece lies our custom-modified ETA-2671 automatic movement. With 25 jewels, self-winding technology, and a 44-hour power reserve, this precision-engineered mechanism ensures exceptional timekeeping that lasts for generations.
CERTIFIED SWISS MADE
Each limited edition VIEREN watch is meticulously handcrafted for over six months in La-Chaux-de-Fonds, Switzerland, reflecting the pinnacle of Swiss Made quality and craftsmanship.
CERTIFIED SWISS MADE
Each limited edition VIEREN watch is meticulously handcrafted for over six months in La-Chaux-de-Fonds, Switzerland, reflecting the pinnacle of Swiss Made quality and craftsmanship.
Designed for the Modernist
Whether you're an art lover, design enthusiast, or business professional, VIEREN's luxury timepieces offer bold, statement styles that reflect your individuality and a deep appreciation for fine craftsmanship.
Designed for the Modernist
Whether you're an art lover, design enthusiast, or business professional, VIEREN's luxury timepieces offer bold, statement styles that reflect your individuality and a deep appreciation for fine craftsmanship.
Sustainable Luxury Practices
Sustainability is at the heart of VIEREN's journey. We are committed to minimizing our environmental footprint through responsibly sourced materials and ethical production practices. Each VIEREN watch is presented in thoughtfully designed, functional packaging, featuring our signature vegan leather watch stand and a luxury box set—ideal for both display and storage in your home.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
WHY JOIN VIEREN?
Join the VIEREN family and be part of a new era in luxury watchmaking. Enjoy exclusive access to new collections, limited edition releases, and exceptional craftsmanship.
WHY JOIN VIEREN?
Join the VIEREN family and be part of a new era in luxury watchmaking. Enjoy exclusive access to new collections, limited edition releases, and exceptional craftsmanship.
PRIORITY ACCESS
Be the first to explore new collections
LIMITED EDITION
Own exclusive collectible timepieces
LUXURY PACKAGING
Complimentary watch stand and box set
PRIORITY ACCESS
Be the first to explore new collections
LIMITED EDITION
Own exclusive collectible timepieces
LUXURY PACKAGING
Complimentary watch stand and box set
