ABOUT
BE POWERFUL. EVERY DAY.
Meet the new Swiss luxury watch microbrand to power your time. Elegant and versatile, our modern automatic rectangle watches are designed to make a statement, so you can celebrate life’s moments in style. VIEREN is luxury on your wrist, making time move for you.
BE POWERFUL. EVERY DAY.
Meet the new Swiss luxury watch microbrand to power your time. Elegant and versatile, our modern automatic rectangle watches are designed to make a statement, so you can celebrate life’s moments in style. VIEREN is luxury on your wrist, making time move for you.
“Automatic watches are powered by your momentum to tell time without a battery.”
Jess Chow, VIEREN CEO
“Automatic watches are powered by your momentum to tell time without a battery.”
Jess Chow, VIEREN CEO
TIME IS THE NEW LUXURY
TIME IS THE NEW LUXURY
AUTOMATIC POWER
ETA-2671 automatic watch movements with 25 jewels and 44 hour power reserve
MODERNIST STYLE
Clean lines and monochromatic colour palettes by fashion designer Sunny Fong
CERTIFIED SWISS MADE
Handcrafted for over six months in La-Chaux-de-Fonds, Switzerland
AUTOMATIC POWER
ETA-2671 automatic watch movements with 25 jewels and 44 hour power reserve
MODERNIST STYLE
Clean lines and monochromatic colour palettes by fashion designer Sunny Fong
CERTIFIED SWISS MADE
Handcrafted for over six months in La-Chaux-de-Fonds, Switzerland
GENDER NEUTRAL DESIGN
Ultra thin rectangular case to universally fit every wrist size for men and women
BEAUTIFULLY PRESENTED
Comes gifted with luxury vegan leather accessories for showcasing your watch
LIMITED EDITION
Every VIEREN timepiece is numbered and comes with an Authentication Certificate
GENDER NEUTRAL DESIGN
Ultra thin rectangular case to universally fit every wrist size for men and women
BEAUTIFULLY PRESENTED
Comes gifted with luxury vegan leather accessories for showcasing your watch
LIMITED EDITION
Every VIEREN timepiece is numbered and comes with an Authentication Certificate
Learn why Jess & Sunny are so passionate about automatic watches in the Story of VIEREN
Learn why Jess & Sunny are so passionate about automatic watches in the Story of VIEREN
A NEW GENERATION OF WATCHMAKERS
Jess Chow founded VIEREN in 2020 as a love letter to celebrate over 50 years of luxury watchmaking in her family. As the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, she grew up immersed in the world of horology.
After a decade as a management consultant, Jess was ready to pursue her passion to start a business of her own after meeting Sunny. His personal story of wearing his dad's automatic watch after turning 40 - to motivate him to keep moving or else time will literally stop - is what inspired VIEREN.
Sunny Fong is the creative visionary behind the brand. The internationally acclaimed fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada, always had a dream of designing a rectangular watch. Sunny brings his modernist style and silhouettes to VIEREN’s experimental designs.
Their exclusive access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections, while delivering the highest quality in Swiss craftsmanship.
After a decade as a management consultant, Jess was ready to pursue her passion to start a business of her own after meeting Sunny. His personal story of wearing his dad's automatic watch after turning 40 - to motivate him to keep moving or else time will literally stop - is what inspired VIEREN.
Sunny Fong is the creative visionary behind the brand. The internationally acclaimed fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada, always had a dream of designing a rectangular watch. Sunny brings his modernist style and silhouettes to VIEREN’s experimental designs.
Their exclusive access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections, while delivering the highest quality in Swiss craftsmanship.
A NEW GENERATION OF WATCHMAKERS
Jess Chow founded VIEREN in 2020 as a love letter to celebrate over 50 years of luxury watchmaking in her family. As the daughter of two watch entrepreneurs who met at Baselworld in the 1980s, she grew up immersed in the world of horology.
After a decade as a management consultant, Jess was ready to pursue her passion to start a business of her own after meeting Sunny. His personal story of wearing his dad's automatic watch after turning 40 - to motivate him to keep moving or else time will literally stop - is what inspired VIEREN.
Sunny Fong is the creative visionary behind the brand. The internationally acclaimed fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada, always had a dream of designing a rectangular watch. Sunny brings his modernist style and silhouettes to VIEREN’s experimental designs.
Their exclusive access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections, while delivering the highest quality in Swiss craftsmanship.
After a decade as a management consultant, Jess was ready to pursue her passion to start a business of her own after meeting Sunny. His personal story of wearing his dad's automatic watch after turning 40 - to motivate him to keep moving or else time will literally stop - is what inspired VIEREN.
Sunny Fong is the creative visionary behind the brand. The internationally acclaimed fashion designer of luxury womenswear label, VAWK, and winner of Project Runway Canada, always had a dream of designing a rectangular watch. Sunny brings his modernist style and silhouettes to VIEREN’s experimental designs.
Their exclusive access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited edition collections, while delivering the highest quality in Swiss craftsmanship.
THE PINNACLE OF LUXURY WATCHMAKING
Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.
THE PINNACLE OF LUXURY WATCHMAKING
Globally revered as the gold standard, Swiss Made is a coveted designation given to the world's most well-crafted and reliable timepieces.
CREATED BY AN AWARD WINNING DESIGNER
Bringing his modernist style and silhouettes to reinvent the modern automatic rectangle watch for men and women.
CREATED BY AN AWARD WINNING DESIGNER
Bringing his modernist style and silhouettes to reinvent the modern automatic rectangle watch for men and women.
“The craftsmanship and intention behind Gold Sunray were curated so beautifully.”