Iconic Swiss Made Automatic Timepieces
Luxury rectangular watches for modern collectors
POWER YOUR TIME
At VIEREN, we create luxury automatic timepieces that fuse Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, making a bold statement on any wrist. Meticulously crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is designed to empower you with confidence and style. Explore the artistry of our collections today.
POWER YOUR TIME
At VIEREN, we create luxury automatic timepieces that fuse Swiss Made precision with modern design. Our gender-neutral rectangular watches are sculptural masterpieces, making a bold statement on any wrist. Meticulously crafted in small batches over six months in La-Chaux-de-Fonds, Switzerland, each limited edition is designed to empower you with confidence and style. Explore the artistry of our collections today.
Certified Swiss Made
Handcrafted in La-Chaux-de-Fonds, Switzerland
ART OF AUTOMATIC
Powered by ETA-2671 automatic movements
AWARD-WINNING DESIGNER
Modern rectangular designs by Sunny Fong
Certified Swiss Made
Handcrafted in La-Chaux-de-Fonds, Switzerland
ART OF AUTOMATIC
Powered by ETA-2671 automatic movements
AWARD-WINNING DESIGNER
Modern rectangular designs by Sunny Fong
DISCOVER VIEREN'S LUXURY WATCHES
"Moments of modernism, architecture, textures that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S LUXURY WATCHES
"Moments of modernism, architecture, textures that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
GOLD WAVES
$9,000 USD
This all-gold luxury rectangular watch fuses the artistry of sound with the precision of time. Its 3D bevelled skeleton dial creates dynamic visual rhythms, revealing the intricate details of the Swiss ETA-2671 automatic movement. A true collector's piece, this limited edition watch symbolizes timeless luxury and exceptional craftsmanship.
Limited to only 5 pieces.
GOLD WAVES
$9,000 USD
This all-gold luxury rectangular watch fuses the artistry of sound with the precision of time. Its 3D bevelled skeleton dial creates dynamic visual rhythms, revealing the intricate details of the Swiss ETA-2671 automatic movement. A true collector's piece, this limited edition watch symbolizes timeless luxury and exceptional craftsmanship.
Limited to only 5 pieces.
BLACK DIAMOND
$5,500 USD
Inspired by modernist architecture, this all-black luxury rectangular watch is a sculptural masterpiece. Showcasing 31 hand-set black diamonds on a geometric patterned dial, it’s encased in a sleek, scratch-resistant DLC-coated finish. A monochromatic statement piece that adds sophistication to any collection.
Limited to 100 exclusive pieces.
BLACK DIAMOND
$5,500 USD
Inspired by modernist architecture, this all-black luxury rectangular watch is a sculptural masterpiece. Showcasing 31 hand-set black diamonds on a geometric patterned dial, it’s encased in a sleek, scratch-resistant DLC-coated finish. A monochromatic statement piece that adds sophistication to any collection.
Limited to 100 exclusive pieces.
MATTE WHITE
$3,500 USD
A minimalist’s dream, this Swiss automatic watch features a tonal matte white dial, accented by an 18K gold rehaut ring within a sleek stainless steel rectangular case. Its understated elegance seamlessly transitions from casual to sophisticated moments, making it a versatile addition to your statement style.
Limited to 100 exclusive pieces.
MATTE WHITE
$3,500 USD
A minimalist’s dream, this Swiss automatic watch features a tonal matte white dial, accented by an 18K gold rehaut ring within a sleek stainless steel rectangular case. Its understated elegance seamlessly transitions from casual to sophisticated moments, making it a versatile addition to your statement style.
Limited to 100 exclusive pieces.
BLACK CROC
$4,500 USD
This luxurious black leather timepiece reimagines classic elegance with an innovative croc-patterned leather dial. The premium leather strap ensures superior comfort, while the sleek rectangular case transitions effortlessly from day to night. Whether for business or evening wear, this timepiece adds timeless style to any occasion.
Limited to 100 exclusive pieces.
BLACK CROC
$4,500 USD
This luxurious black leather timepiece reimagines classic elegance with an innovative croc-patterned leather dial. The premium leather strap ensures superior comfort, while the sleek rectangular case transitions effortlessly from day to night. Whether for business or evening wear, this timepiece adds timeless style to any occasion.
Limited to 100 exclusive pieces.
GOLD STEREO DIAMOND
$12,500
Command attention with this gold diamond watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this ultra-exclusive timepiece showcases exceptional Swiss craftsmanship. A bold addition to any celebration, it’s a coveted treasure for modern collectors.
Limited to only 5 pieces.
GOLD STEREO DIAMOND
$12,500
Command attention with this gold diamond watch, inspired by the glamour of Studio 54. Featuring 93 hand-set natural diamonds on a stunning skeleton dial, this ultra-exclusive timepiece showcases exceptional Swiss craftsmanship. A bold addition to any celebration, it’s a coveted treasure for modern collectors.
Limited to only 5 pieces.
Sam Heughan in Black Croc
Saweetie in Gold Stereo Diamond
Leon Bridges in Gold Waves
VERSATILE FOR EVERY MOMENT
VERSATILE FOR EVERY MOMENT
CELEBRATE 5 YEARS OF VIEREN
Be part of an exclusive global community celebrating Swiss artistry. Discover the modern masterpieces of our 5-Year Anniversary Collection — launching Fall 2025.
CELEBRATE 5 YEARS OF VIEREN
Be part of an exclusive global community celebrating Swiss artistry. Discover the modern masterpieces of our 5-Year Anniversary Collection — launching Fall 2025.
PRIORITY ACCESS
Be first to explore our milestone release
LIMITED EDITION
Own rare Swiss Made collectibles
LUXURY EXPERIENCE
Receive complimentary gift packaging
PRIORITY ACCESS
Be first to explore our milestone release
LIMITED EDITION
Own rare Swiss Made collectibles
LUXURY EXPERIENCE
Receive complimentary gift packaging
