TORONTO IS HOME

To celebrate the 3rd anniversary of the new luxury watchmaker from Toronto, VIEREN hosted an intimate evening at Salon by alo to mark the momentous milestone with twenty select Power Players.

On September 27, the luxury event space was transformed into a black and white wonderland, with VIEREN’s signature white croc leather backdrop hanging on the wall and monochromatic watch displays adorning the long black table to showcase the new 2022 special edition timepiece.

TORONTO IS HOME

To celebrate the 3rd anniversary of the new luxury watchmaker from Toronto, VIEREN hosted an intimate evening at Salon by alo to mark the momentous milestone with twenty select Power Players.

On September 27, the luxury event space was transformed into a black and white wonderland, with VIEREN’s signature white croc leather backdrop hanging on the wall and monochromatic watch displays adorning the long black table to showcase the new 2022 special edition timepiece.
“It was so special to celebrate VIEREN’s 3rd year anniversary in our hometown of Toronto! We really felt the support and want to thank everyone for making it such a meaningful night together.”
Jess Chow, CEO VIEREN
“It was so special to celebrate VIEREN’s 3rd year anniversary in our hometown of Toronto! We really felt the support and want to thank everyone for making it such a meaningful night together.”
Jess Chow, CEO VIEREN

CHAMPAGNE, COCKTAILS, CAVIAR

Guests were greeted with champagne or their choice of VIEREN’s signature black or white “croctails”, created exclusively for VIEREN by Salon alo’s bar sommelier. A light dusting of activated charcoal added VIEREN’s lucky icon onto each drink for a special branded touch.

The serviced caviar bar was a stand-out, accompanied by an oyster bar, and a selection of canapés offered throughout the night by one of Toronto’s best fine dining groups with two Michelin stars.

CHAMPAGNE, COCKTAILS, CAVIAR

Guests were greeted with champagne or their choice of VIEREN’s signature black or white “croctails”, created exclusively for VIEREN by Salon alo’s bar sommelier. A light dusting of activated charcoal added VIEREN’s lucky icon onto each drink for a special branded touch.

The serviced caviar bar was a stand-out, accompanied by an oyster bar, and a selection of canapés offered throughout the night by one of Toronto’s best fine dining groups with two Michelin stars.

MEET THE NEW OG

The stand out of the night was the unveiling of the latest special edition timepiece. The new White Croc leather watch was showcased suspended on a large white balloon above the circular table, reminding us of the ferocious sense of fearlessness we had when we were younger to create a better world together.

This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.

MEET THE NEW OG

The stand out of the night was the unveiling of the latest special edition timepiece. The new White Croc leather watch was showcased suspended on a large white balloon above the circular table, reminding us of the ferocious sense of fearlessness we had when we were younger to create a better world together.

This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
“White is the foundation for minimalism and it takes a level of confidence to wear white.”
Sunny Fong, Creative Director VIEREN
“White is the foundation for minimalism and it takes a level of confidence to wear white.”
Sunny Fong, Creative Director VIEREN

A NIGHT OF CELEBRATIONS

Throughout the night, guests also had the opportunity to get their hands on the complete OG Automatic Collection and the positive feedback was overwhelming. The subtle details, thoughtful design, and quality craftsmanship were heard among the group of distinguished guests.

Thank you each and every single person for making it to the event to support a new generation of watchmakers. It was so special to be back in our hometown of Toronto and we hope see you at our next event.

We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.

A NIGHT OF CELEBRATIONS

Throughout the night, guests also had the opportunity to get their hands on the complete OG Automatic Collection and the positive feedback was overwhelming. The subtle details, thoughtful design, and quality craftsmanship were heard among the group of distinguished guests.

Thank you each and every single person for making it to the event to support a new generation of watchmakers. It was so special to be back in our hometown of Toronto and we hope see you at our next event.

We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.

SHOP OG AUTOMATIC

SHOP OG AUTOMATIC