

VIEREN Introduces White Croc Special Edition Leather Watch
VIEREN Introduces White Croc Special Edition Leather Watch
Jess Chow, CEO VIEREN
September 2022
Jess Chow, CEO VIEREN
September 2022
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”