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VIEREN Introduces White Croc Special Edition Leather Watch
The latest addition to the watchmaker’s collection of exclusive timepieces boasts modernity, Swiss savoir-faire, and technical innovation
September 2022
September 22, 2022 [New York, NY]: Toronto-based independent watchmaker, VIEREN, reimagined their signature rectangular timepiece in a striking all-white rendition - a pinnacle of luxury design in the brand’s newest addition to their gender-neutral catalog.
Limited to only five in the world, this new all-white monochromatic novelty, “White Croc”, features white crocodile-embossed calfskin leather on the strap, and across the full width of the dial – a challenging endeavour rarely implemented by the watch industry. VIEREN first accomplished this within their product range in 2021 on the brand’s black leather timepiece, which required an avant-garde design approach.
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
September 22, 2022 [New York, NY]: Toronto-based independent watchmaker, VIEREN, reimagined their signature rectangular timepiece in a striking all-white rendition - a pinnacle of luxury design in the brand’s newest addition to their gender-neutral catalog.
Limited to only five in the world, this new all-white monochromatic novelty, “White Croc”, features white crocodile-embossed calfskin leather on the strap, and across the full width of the dial – a challenging endeavour rarely implemented by the watch industry. VIEREN first accomplished this within their product range in 2021 on the brand’s black leather timepiece, which required an avant-garde design approach.
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
“I love to close a runway with a strong white look,” said Sunny Fong, Creative Director of VIEREN. “White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story.”
"White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story."
Sunny Fong, VIEREN Creative Director
"White is the foundation for minimalism and it takes a level of confidence to wear white in fashion. Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the modern white monochromatic colour story."
Sunny Fong, VIEREN Creative Director
Applying leather onto the dial without compromising the slim profile required the material to be razor thin and meticulously finished. The hand-applied indices were re-engineered using the latest technology in order to pierce through the leather without fracturing, and lay delicately to achieve the sleek silhouette of their signature rectangular watch case at only 9.2mm. VIEREN, helmed by next-generation watchmakers, are always seeking to pioneer new developments in production with best-in-class partners to achieve their modernist vision.
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”
The hallmark development for the new watch is in its finishing. The stainless steel watch case has been plated with innovative Cerakote technology — a military-grade matte white ceramic coating, typically used in aerospace and automobiles. Not only are these materials virtually scratch proof, the unique formulation enhances physical performance properties including durability and colour retention, while protecting against corrosion and chemical weathering.
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”
The hallmark development for the new watch is in its finishing. The stainless steel watch case has been plated with innovative Cerakote technology — a military-grade matte white ceramic coating, typically used in aerospace and automobiles. Not only are these materials virtually scratch proof, the unique formulation enhances physical performance properties including durability and colour retention, while protecting against corrosion and chemical weathering.
Applying leather onto the dial without compromising the slim profile required the material to be razor thin and meticulously finished. The hand-applied indices were re-engineered using the latest technology in order to pierce through the leather without fracturing, and lay delicately to achieve the sleek silhouette of their signature rectangular watch case at only 9.2mm. VIEREN, helmed by next-generation watchmakers, are always seeking to pioneer new developments in production with best-in-class partners to achieve their modernist vision.
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”
The hallmark development for the new watch is in its finishing. The stainless steel watch case has been plated with innovative Cerakote technology — a military-grade matte white ceramic coating, typically used in aerospace and automobiles. Not only are these materials virtually scratch proof, the unique formulation enhances physical performance properties including durability and colour retention, while protecting against corrosion and chemical weathering.
“The first watch I wore as a teenager was white ceramic, so it was exciting to create a modern version of a piece that felt nostalgic to me,” said Jess Chow, CEO of VIEREN. “This new all-white timepiece is designed to be worn like an all-white sneaker. It’s a clean and versatile look that makes a style statement, while inspiring a fresh start every day.”
The hallmark development for the new watch is in its finishing. The stainless steel watch case has been plated with innovative Cerakote technology — a military-grade matte white ceramic coating, typically used in aerospace and automobiles. Not only are these materials virtually scratch proof, the unique formulation enhances physical performance properties including durability and colour retention, while protecting against corrosion and chemical weathering.
The only components on the watch that are not finished in matte white are the brand’s iconic logo that is perched at 12 o’clock, the hour and minute hands, and the signature 18K gold rehaut ring with minute details tucked discreetly inside the dial.
Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the exhibition case back reveals a Swiss ETA-2671 automatic movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability. All special edition timepieces have been certified Swiss Made, and come gifted with a sustainably designed black vegan leather watch tray and watch box.
White Croc retails for $2,250 USD ($2,850 CAD) and is available to purchase exclusively on vieren.co, complementing VIEREN’s core OG Automatic Collection of Swiss Made timepieces in matte and diamond.
Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the exhibition case back reveals a Swiss ETA-2671 automatic movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability. All special edition timepieces have been certified Swiss Made, and come gifted with a sustainably designed black vegan leather watch tray and watch box.
White Croc retails for $2,250 USD ($2,850 CAD) and is available to purchase exclusively on vieren.co, complementing VIEREN’s core OG Automatic Collection of Swiss Made timepieces in matte and diamond.
The only components on the watch that are not finished in matte white are the brand’s iconic logo that is perched at 12 o’clock, the hour and minute hands, and the signature 18K gold rehaut ring with minute details tucked discreetly inside the dial.
Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the exhibition case back reveals a Swiss ETA-2671 automatic movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability. All special edition timepieces have been certified Swiss Made, and come gifted with a sustainably designed black vegan leather watch tray and watch box.
White Croc retails for $2,250 USD ($2,850 CAD) and is available to purchase exclusively on vieren.co, complementing VIEREN’s core OG Automatic Collection of Swiss Made timepieces in matte and diamond.
Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the exhibition case back reveals a Swiss ETA-2671 automatic movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability. All special edition timepieces have been certified Swiss Made, and come gifted with a sustainably designed black vegan leather watch tray and watch box.
White Croc retails for $2,250 USD ($2,850 CAD) and is available to purchase exclusively on vieren.co, complementing VIEREN’s core OG Automatic Collection of Swiss Made timepieces in matte and diamond.
ABOUT VIEREN
Discover the new luxury watch microbrand founded by next generation watch entrepreneur Jess Chow and renowned fashion designer Sunny Fong to celebrate life's meaningful moments in style.
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