Roberta Boffo
Italian artist celebrated for transforming blank spaces into intimate, intricate universes using her intuition.
VIEREN
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James Goldcrown
“Art is a personal, yet universal love language”
James Goldcrown
“Art is a personal, yet universal love language”
James Goldcrown
ABOUT THE ARTIST
Walls of Love, Stories in Colour
James Goldcrown, born in West London and now based in Los Angeles, is a self-taught artist whose journey began in fashion photography before turning to street art. He discovered his iconic Bleeding Hearts design spontaneously in his studio, which has since become a global symbol of love and connection.
Gaining viral fame for his “Lovewalls” in cities like New York, LA, Miami, and Tokyo, James’ vibrant, joyful work conveys unity and positivity, transforming everyday walls into canvases of hope. His distinctive aesthetic has also led to collaborations with global brands, bringing the healing power of art to audiences worldwide.
ABOUT THE ARTIST
Walls of Love, Stories in Colour
James Goldcrown, born in West London and now based in Los Angeles, is a self-taught artist whose journey began in fashion photography before turning to street art. He discovered his iconic Bleeding Hearts design spontaneously in his studio, which has since become a global symbol of love and connection.
Gaining viral fame for his “Lovewalls” in cities like New York, LA, Miami, and Tokyo, James’ vibrant, joyful work conveys unity and positivity, transforming everyday walls into canvases of hope. His distinctive aesthetic has also led to collaborations with global brands, bringing the healing power of art to audiences worldwide.
THE COLLABORATION
Street Art Meets Swiss Precision
In this unique collaboration, James Goldcrown reimagines his iconic Bleeding Hearts as a wearable masterpiece, seamlessly blending the raw energy of his street art with the precision of VIEREN’s automatic timepieces.
The result is a canvas of love made timeless through Swiss precision. Combining Goldcrown’s expressive visual language with VIEREN’s bold rectangular silhouette, this luxury automatic timepiece becomes a living work of art — an intimate expression of creativity and time.
THE COLLABORATION
Street Art Meets Swiss Precision
In this unique collaboration, James Goldcrown reimagines his iconic Bleeding Hearts as a wearable masterpiece, seamlessly blending the raw energy of his street art with the precision of VIEREN’s automatic timepieces.
The result is a canvas of love made timeless through Swiss precision. Combining Goldcrown’s expressive visual language with VIEREN’s bold rectangular silhouette, this luxury automatic timepiece becomes a living work of art — an intimate expression of creativity and time.
“I truly believe that seeing these walls all over the world brings peace to people's minds.”
“I truly believe that seeing these walls all over the world brings peace to people's minds.”
THE INSPIRATION
A Legacy of Love
James’s journey is one of hustle, heart, and serendipity. From struggling to make rent in New York to selling out at Art Basel in just two hours, time has always shaped his path. For James, Bleeding Hearts are more than just a motif — they’re an emotional diary.
Layered, spontaneous, and bursting with energy, his hearts convey a simple truth: love is messy, healing isn’t linear, and beauty often comes from unexpected places. This timepiece is about capturing a moment of love that lasts forever.
THE INSPIRATION
A Legacy of Love
James’s journey is one of hustle, heart, and serendipity. From struggling to make rent in New York to selling out at Art Basel in just two hours, time has always shaped his path. For James, Bleeding Hearts are more than just a motif — they’re an emotional diary.
Layered, spontaneous, and bursting with energy, his hearts convey a simple truth: love is messy, healing isn’t linear, and beauty often comes from unexpected places. This timepiece is about capturing a moment of love that lasts forever.
“For me, some of the best moments are when I'm spontaneously inspired.”
“For me, some of the best moments are when I'm spontaneously inspired.”
THE CREATIVE PROCESS
Painting from the Heart
For James, this collaboration was not just about adapting his art; it was about finding new ways to express his creativity in the smallest of spaces. Known for his large-scale murals and vibrant sneakers, he faced the delicate task of translating his expressive style onto a tiny dial.
The watch demanded precision, restraint, and a new kind of vulnerability. Each stroke reinterpreted his signature Bleeding Hearts to fit VIEREN’s iconic geometry. The monochromatic palette, a departure from his usual vibrancy, allowed him to create a timepiece that exudes understated elegance while retaining the raw, spontaneous energy of his art.
THE CREATIVE PROCESS
Painting from the Heart
For James, this collaboration was not just about adapting his art; it was about finding new ways to express his creativity in the smallest of spaces. Known for his large-scale murals and vibrant sneakers, he faced the delicate task of translating his expressive style onto a tiny dial.
The watch demanded precision, restraint, and a new kind of vulnerability. Each stroke reinterpreted his signature Bleeding Hearts to fit VIEREN’s iconic geometry. The monochromatic palette, a departure from his usual vibrancy, allowed him to create a timepiece that exudes understated elegance while retaining the raw, spontaneous energy of his art.
"You can only get lost in time, love, and on the 101."
The Modern Masterpiece
This is a piece of James Goldcrown’s story. Discover this one-of-a-kind collector’s edition where modern artistry meets Swiss precision.
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