WHITE LAUNCH DINNER NYC
September 2022
A FIRST LOOK ON THE EQUINOX
On September 21, 2022, twenty select Power Players were invited to join VIEREN at a private dinner at Chinese Tuxedo for the unveiling of the new 2022 special edition timepiece.
Each guest was hand delivered a personalized invitation to MEET THE NEW OG with founders Jess & Sunny, complete with a white croc leather sleeve to hint at the night’s festivities. The evening was an exclusive opportunity to get a first look at the newest edition to the new luxury watch brand’s OG Automatic Collection.
Each guest was hand delivered a personalized invitation to MEET THE NEW OG with founders Jess & Sunny, complete with a white croc leather sleeve to hint at the night’s festivities. The evening was an exclusive opportunity to get a first look at the newest edition to the new luxury watch brand’s OG Automatic Collection.
A FIRST LOOK ON THE EQUINOX
On September 21, 2022, twenty select Power Players were invited to join VIEREN at a private dinner at Chinese Tuxedo for the unveiling of the new 2022 special edition timepiece.
Each guest was hand delivered a personalized invitation to MEET THE NEW OG with founders Jess & Sunny, complete with a white croc leather sleeve to hint at the night’s festivities. The evening was an exclusive opportunity to get a first look at the newest edition to the new luxury watch brand’s OG Automatic Collection.
Each guest was hand delivered a personalized invitation to MEET THE NEW OG with founders Jess & Sunny, complete with a white croc leather sleeve to hint at the night’s festivities. The evening was an exclusive opportunity to get a first look at the newest edition to the new luxury watch brand’s OG Automatic Collection.
“Today is the equinox. It’s the time in the year where day and night are exactly equal all over the world. In Chinese culture, it also signals the start of a new cycle, so we’re here to celebrate the feeling of starting new, fresh starts, and creating new beginnings together.”
Jess Chow, CEO VIEREN
“Today is the equinox. It’s the time in the year where day and night are exactly equal all over the world. In Chinese culture, it also signals the start of a new cycle, so we’re here to celebrate the feeling of starting new, fresh starts, and creating new beginnings together.”
Jess Chow, CEO VIEREN
THE WHITE BALLOON
Immediately upon entering the space, guests were immersed in over 200 white balloons filling the entirety of the ceiling - a magical fantasy that extended The White Balloon campaign into the restaurant to transport guests to the future of luxury watchmaking.
A large white croc leather centrepiece hung from the wall with the VIEREN logo proudly displayed in reflective mirror. At each place setting was a circular placemat of white croc leather with a personalized menu and a white leather cuff designed by Sunny Fong as a gift to remember the night.
A large white croc leather centrepiece hung from the wall with the VIEREN logo proudly displayed in reflective mirror. At each place setting was a circular placemat of white croc leather with a personalized menu and a white leather cuff designed by Sunny Fong as a gift to remember the night.
THE WHITE BALLOON
Immediately upon entering the space, guests were immersed in over 200 white balloons filling the entirety of the ceiling - a magical fantasy that extended The White Balloon campaign into the restaurant to transport guests to the future of luxury watchmaking.
A large white croc leather centrepiece hung from the wall with the VIEREN logo proudly displayed in reflective mirror. At each place setting was a circular placemat of white croc leather with a personalized menu and a white leather cuff designed by Sunny Fong as a gift to remember the night.
A large white croc leather centrepiece hung from the wall with the VIEREN logo proudly displayed in reflective mirror. At each place setting was a circular placemat of white croc leather with a personalized menu and a white leather cuff designed by Sunny Fong as a gift to remember the night.
MEET THE NEW OG
The stand out of the night was the unveiling of the latest special edition timepiece. The new White Croc leather watch was showcased suspended on a large white balloon above the circular table, reminding us of the ferocious sense of fearlessness we had when we were younger to create a better world together.
This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
MEET THE NEW OG
The stand out of the night was the unveiling of the latest special edition timepiece. The new White Croc leather watch was showcased suspended on a large white balloon above the circular table, reminding us of the ferocious sense of fearlessness we had when we were younger to create a better world together.
This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The white croc leather dial maintains the sleek profile of the gender-neutral rectangular case, highlighted only the 18K signature chapter ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
“Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the monochromatic look.”
Sunny Fong, Creative Director VIEREN
“Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details, experimenting with innovative materials to achieve the monochromatic look.”
Sunny Fong, Creative Director VIEREN
A NIGHT OF CELEBRATIONS
Throughout the night, guests also had the opportunity to get their hands on the complete OG Automatic Collection. The Black Croc leather dial, the all Matte Black timepiece, and diamond watches were among some of the favourites.
Despite the UN being in town and multiple road closures that week, we want to thank you each and every single person for making it to the event to support a new generation of watchmakers.
We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.
Despite the UN being in town and multiple road closures that week, we want to thank you each and every single person for making it to the event to support a new generation of watchmakers.
We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.
A NIGHT OF CELEBRATIONS
Throughout the night, guests also had the opportunity to get their hands on the complete OG Automatic Collection. The Black Croc leather dial, the all Matte Black timepiece, and diamond watches were among some of the favourites.
Despite the UN being in town and multiple road closures that week, we want to thank you each and every single person for making it to the event to support a new generation of watchmakers.
We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.
Despite the UN being in town and multiple road closures that week, we want to thank you each and every single person for making it to the event to support a new generation of watchmakers.
We’re excited to announce VIEREN will be back in New York for Windup Watch Fair in October! Register your email for more info on the latest.
SHOP OG AUTOMATIC
SHOP OG AUTOMATIC
