STORIES
STORIES
White Croc Dinner NYC
Unveiling the newest special edition leather timepiece from the OG Automatic Collection at Chinese Tuxedo
September 21, 2022
A FIRST LOOK ON THE EQUINOX
On September 21, VIEREN hosted a private dinner on the first day of Fall at Chinese Tuxedo in NYC with twenty select Power Players to debut their newest special edition White Croc leather timepiece from the luxury brand's coveted OG Automatic Collection. Read the story.
A FIRST LOOK ON THE EQUINOX
On September 21, VIEREN hosted a private dinner on the first day of Fall at Chinese Tuxedo in NYC with twenty select Power Players to debut their newest special edition White Croc leather timepiece from the luxury brand's coveted OG Automatic Collection. Read the story.
“Today is the equinox. It’s the time in the year where day and night are exactly equal all over the world. In Chinese culture, it also signals the start of a new cycle, so we’re here to celebrate the feeling of fresh starts and creating new beginnings together.”
Jess Chow, VIEREN CEO
“Today is the equinox. It’s the time in the year where day and night are exactly equal all over the world. In Chinese culture, it also signals the start of a new cycle, so we’re here to celebrate the feeling of fresh starts and creating new beginnings together.”
Jess Chow, VIEREN CEO
MEET THE NEW OG
The highlight of the night was the unveiling of the latest White Croc leather timepiece. This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The premium white leather dial maintains a sleek profile and is highlighted by the signature 18K gold ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
MEET THE NEW OG
The highlight of the night was the unveiling of the latest White Croc leather timepiece. This new all-white automatic timepiece features innovative Cerakote technology typically used in aerospace and automobiles for its strength and durability. The premium white leather dial maintains a sleek profile and is highlighted by the signature 18K gold ring that frames every watch. Only 5 special edition timepieces were created for this hyper-limited capsule launch.
“Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details.”
Sunny Fong, VIEREN Creative Director
“Dreaming up a leather-on-leather timepiece on an all-white canvas was simple in design, but complex in details.”
Sunny Fong, VIEREN Creative Director
AN ALL-WHITE EXTRAVAGANZA
Guests were immersed in over 200 white balloons filling the entirety of the space to transport them to the future of luxury watchmaking - a magical fantasy that extended The White Balloon campaign into the restaurant. At each place setting was a circular placemat of white croc leather and a white leather cuff designed by Sunny Fong as a special gift to remember the evening.
AN ALL-WHITE EXTRAVAGANZA
Guests were immersed in over 200 white balloons filling the entirety of the space to transport them to the future of luxury watchmaking - a magical fantasy that extended The White Balloon campaign into the restaurant. At each place setting was a circular placemat of white croc leather and a white leather cuff designed by Sunny Fong as a special gift to remember the evening.
TIME TO CELEBRATE
Thank you to everyone who came out to support a new generation of watchmakers inspiring to power your time. Join our email list for exclusive invites to future events and updates on new watch releases.
Hope to see you at the next one,
Hope to see you at the next one,
TIME TO CELEBRATE
Thank you to everyone who came out to support a new generation of watchmakers inspiring to power your time. Join our email list for exclusive invites to future events and updates on new watch releases.
Hope to see you at the next one,
Hope to see you at the next one,
CELEBRATE WITH VIEREN
Join the list for exclusive invites to future events
