VIEREN: Luxury Watches Inspired by Modernist Architecture
Architectural Rectangular Watches
Modern architecture extends its influence beyond structures; it profoundly shapes our daily lives. This impact is seen not only in our built environments but also in the luxury timepieces we wear. The interplay of clean lines, open spaces, and functional aesthetics fosters an atmosphere of clarity and purpose—qualities beautifully captured in VIEREN’s architectural rectangular watches. Explore our collections today to find a piece that resonates with your style and appreciation for modern design.
What You'll Learn
- What Is Modernist Architecture?
- The Interplay of Architecture and Timepieces
- Influential Architects Shaping the Future of Watch Design
- The Artistic Evolution in Watchmaking
- Experimenting with Design Principles in Horology
- The Importance of Swiss Craftsmanship in Luxury Watchmaking
- Celebrating Swiss Artistry at VIEREN
- Explore VIEREN’s Architecture-Inspired Watch Collections
1. What Is Modernist Architecture?
Modernist architecture emerged in the early 20th century, emphasizing functionality, simplicity, and innovative materials. This movement reshaped our perception of space and influenced various fields, including watchmaking. A prime example is Villa Savoye, designed by Le Corbusier and completed in 1929. This villa showcases key modernist principles, like clean lines, open spaces, and harmony with its surroundings.
Key styles such as brutalism, minimalism, and functionalism each contribute distinct philosophies to the artistic landscape. Modernism seeks to create spaces prioritizing human experience, blending form and function seamlessly. Its principles encourage the exploration of new materials and technologies, pushing the boundaries of design.
2. The Interplay of Architecture and Timepieces
Architecture and watchmaking share a profound connection. Both fields prioritize design principles, craftsmanship, and the embodiment of cultural narratives. Just as architecture creates spaces that shape human experiences, luxury watches accompany individuals daily, marking time with elegance and precision.
This dialogue is evident in the design philosophies of architects, the influence of art movements, and the commitment to Swiss craftsmanship. Together, these elements contribute to understanding timepieces as expressions of art and culture.
3. Influential Architects Shaping the Future of Watch Design
Iconic architects inspire watchmaking, fostering a dialogue between the two creative fields. Their unique styles resonate with contemporary design philosophies, resulting in timepieces that embody innovative principles.
Tadao Ando
Renowned for his masterful use of natural materials and light, Ando's philosophy embodies a commitment to high-quality craftsmanship. His designs incorporate concrete, wood, and glass, creating tranquil spaces and serene designs that evoke a sense of peace. VIEREN's Matte White Watch reflects Ando's principles through its simple geometric shapes and accentuated by our signature 18K gold rehaut ring.
Tadao Ando x Bulgari Serpenti
In 2024, Bulgari unveiled its first artist collaboration featuring the iconic Serpenti Tubogas watch created with Tadao Ando. This collection celebrates nature through the four seasons, with each watch designed to embody Ando's vision of natural stone fragments that enhance the Serpenti's allure and invites wearers to appreciate the serenity of each season.
Zaha Hadid
Renowned for her dynamic curved forms, Hadid’s architectural designs challenge conventional boundaries and inspire sculptural elements in watchmaking. Her bold shapes and fluid lines invite wearers to embrace complexity and artistic expression, encouraging a rethinking of traditional design. VIEREN's Gold Waves Watch exemplifies this philosophy, with its curved bevels inspired by the art of sound waves.
Will.I.Am and Zaha Hadid PULS Smartwatch
The PULS Smartwatch exemplifies Hadid's influence, featuring organic shapes and a sleek design with a curved OLED display seamlessly integrated into its form. Launched in 2014, this innovative device was designed to replace a phone, allowing users to make calls, play music, and access social media while showcasing Hadid’s signature aesthetics.
Mies van der Rohe
Mies van der Rohe championed the philosophy of "less is more," emphasizing simplicity and functionality in design. His work is characterized by clean lines, open spaces, and an absence of unnecessary ornamentation, principles that resonate deeply in contemporary design. This ethos seamlessly integrates elegance through streamlined designs that prioritize form and function.
VIEREN Black Diamond Watch
Crafted from stainless steel with a striking DLC matte black finish and set with 31 black diamonds, this Swiss luxury watch makes a bold yet understated statement. Its sleek, gender-neutral rectangular case and all-black tone-on-tone design blend contemporary style with Swiss craftsmanship. Discover VIEREN's Black Diamond watch, a modern architectural icon designed to stand the test of time.
4. The Artistic Evolution in Watchmaking
Artistic movements have significantly influenced watch design, each introducing unique aesthetics and philosophies. From the intricate floral motifs of Art Nouveau to the luxurious materials of Art Deco, these styles have redefined luxury watchmaking. Modernism, with its bold geometric forms, remains a strong influence in contemporary designs. As consumer preferences evolved alongside technological advancements, innovation in design led to the development of new materials and mechanics, allowing for greater creative expression.
For a deeper exploration, read our article on Art, Fashion, and Horology: Exploring Modern Design at VIEREN.
5. Experimenting with Design Principles in Horology
Design is at the heart of horology, shaping every detail of a watch from its case and dial to its hands and movement. VIEREN pushed the boundaries of traditional watch aesthetics by drawing inspiration from modernist architecture. Each element reflects a balance of form and function, using clean lines and geometric shapes that capture the elegance of minimalist design while ensuring functionality and durability.
Layout and Silhouette
The shape of a watch is essential for both design and functionality. Principles of symmetry and proportion guide the design process, ensuring balance and harmony. The silhouette impacts how a watch sits on the wrist, influencing comfort and style. By blending organic shapes with geometric lines, designers create unique profiles that cater to diverse tastes while maintaining functionality and visual impact.
Colour and Light
Colour plays a crucial role in shaping perception and emotional responses in watch design. Designers strategically select hues to evoke feelings—warmer tones convey more classic looks, while cooler shades tend to be more modern. The interplay of light and shadow enhances visual appeal, highlighting contours and details that reflect the brand's identity and resonate with the intended audience.
Innovative Materials
Modern watchmakers are embracing new materials to enhance both aesthetics and functionality. While traditional materials like stainless steel and gold remain popular, many brands are increasingly incorporating sustainability practices, with recycled metals and eco-friendly options to reduce environmental impact. This shift reflects a growing awareness among consumers who seek luxury products that align with their values.
6. The Importance of Swiss Craftsmanship in Luxury Watchmaking
Swiss craftsmanship is renowned for its meticulous attention to detail and unwavering commitment to quality, paralleling the precision of architectural design. Just as architects carefully consider every element, Swiss watchmakers refine each component to create timepieces that exemplify exceptional craftsmanship. The intricate mechanical movements of luxury watches serve as artistic expressions, requiring expert skill and precision. Finishing touches such as polishing and engraving further enhance the aesthetic appeal and reliability of each piece.
7. Celebrating Swiss Artistry at VIEREN
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow, Canada's first and only female founder of a luxury watch brand, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
Discover VIEREN’s Architectural Watches
MATTE WHITE
MATTE BLACK
WHITE DIAMOND
BLACK DIAMOND
WHITE CROC
BLACK CROC
Loved by Collectors
“It’s my daily wear. It just works with everything.” |
"I like the rectangular shape a lot!" Yuki Zhao in Black Croc |
“Last night’s look at the Grammy Awards.” |
SummaryVIEREN Luxury Watches are inspired by modernist architecture, combining clean lines, geometric forms, and functional elegance. Designed with influence from icons like Mies van der Rohe and Zaha Hadid, these Swiss Made automatic timepieces blend sculptural design with precision engineering. Crafted sustainably in La-Chaux-de-Fonds, Switzerland, each limited edition timepiece celebrates the art of watchmaking through bold, timeless design.
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Jess Chow, VIEREN Founder and CEO
Jess Chow is the Founder and CEO of VIEREN, a Swiss Made automatic watch brand creating modern rectangular timepieces. As Canada’s first female founder of a luxury watch brand, she blends her family’s horology heritage with contemporary design and Swiss craftsmanship.
The VIEREN Automatic Watch Guide
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