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Early Access to VIEREN

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VIEREN leather strap watches collection with luxury rectangular designs
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Leather Strap Watches by VIEREN

Swiss Made Automatic Timepieces for Modern Collectors

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Certified Swiss Made
ETA 2671 Automatic Movement
Designed by Sunny Fong

Limited Edition Leather Timepieces

Complimentary worldwide delivery and signature presentation box included

VIEREN Black Croc leather watch with leather strap
$4,500

Black Croc

Swiss Made automatic watch featuring a textured leather dial that flows seamlessly into a crocodile-embossed strap. A rare material expression defined by texture and modern edge.

Limited to 100 pieces.

VIEREN White Croc leather watch with leather strap
$4,500

White Croc

All-white Swiss Made automatic watch featuring a full-width leather dial with a textured matching strap. Finished in a clean Cerakote finish, it delivers a luxury monochrome design.

Limited to 5 pieces.

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VIEREN Swiss Made ETA 2671 automatic movement with rotor inside a watch caseback

“A brand on the pulse of the next generation of watch wearers”

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Designed for Men & Women

VIEREN Black Croc leather men's watch styled with leather pantsEveryday Essential

Black Croc

Refined Swiss design for versatile wear

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VIEREN Black Croc leather women's watch styled with black dressCelebratory Moments

Black Croc

Distinctive Swiss timepiece for evening events

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Loved by Collectors

Tone Stith wearing the VIEREN Black Croc leather watch at the Grammys

“Worn on the Grammys red carpet.”

Tone Stith — Black Croc
Yuki Zhao wearing the VIEREN Black Croc Leather watch

“Sharp, refined, and understated.”

Yuki Zhao — Black Croc
Nando Sirianni wearing the VIEREN White Croc leather watch

 “It stands out the moment you wear it.”

Nando Sirianni — White Croc
VIEREN Black leather watch with signature box set and valet tray packaging
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The Art of Presentation

Each VIEREN timepiece is presented on our sculptural display stand and box set, with complimentary worldwide delivery.

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