Swiss Made: The Gold Standard in VIEREN Luxury Watches

The Pinnacle of Swiss Luxury Watchmaking

Discover the finest Swiss Made watches with VIEREN, where luxury automatic watches meet modern design. Each sculptural rectangular timepiece features Swiss automatic ETA movements and distinctive details for collectors who value design, craftsmanship, and mechanical excellence. Handcrafted in Switzerland, every limited edition VIEREN watch is a statement of artistry, reliability, and enduring design.

What You'll Learn

1. Defining Swiss Made with VIEREN
2. Powered by Swiss ETA 2671 Automatic Movements
3. Watchmaking Excellence in La Chaux-de-Fonds
4. A Legacy of Swiss Craftsmanship
5. Celebrating Swiss Artistry with VIEREN
6. Explore VIEREN Swiss Made Watches

1. Defining Swiss Made with VIEREN

At VIEREN, every automatic timepiece is Certified Swiss Made and meticulously handcrafted in La Chaux-de-Fonds, Switzerland, blending centuries-old expertise with modern innovation. Each luxury automatic timepiece reflects heritage craftsmanship and contemporary design, created for collectors who value precision, individuality, and lasting craftsmanship.

2. Powered by Swiss ETA 2671 Automatic Movements

The ETA 2671 automatic movement is the heart of every VIEREN watch. A Swiss-engineered calibre celebrated for reliability, this compact self-winding movement delivers consistent accuracy and long-lasting performance. VIEREN luxury watches feature an updated version of the ETA 2671 movement with 25 jewels, a 44-hour reserve, and a custom-branded rotor—ideal for collectors who appreciate both style and mechanical excellence.

Learn more in our article: How Do Automatic Watches Work? The Complete Guide.

3. Watchmaking Excellence in La Chaux-de-Fonds

Nestled in the heart of Watch Valley, La Chaux-de-Fonds is the birthplace of some of the world’s most prestigious watch brands. VIEREN’s workshops here merge heritage craftsmanship with contemporary design, creating Certified Swiss Made automatic watches that are durable and visually stunning. Each timepiece exemplifies how Swiss tradition and modern artistry coexist seamlessly.

4. A Legacy of Swiss Craftsmanship

Swiss horology has a rich history, and VIEREN carries that tradition forward through the vision of Founder & CEO Jess Chow. The daughter of two watch entrepreneurs who met at Baselworld, Jess was immersed in Swiss watchmaking from an early age. Today, she has direct access to a watchmaking studio in La Chaux-de-Fonds, allowing VIEREN to customize and refine every component of their timepieces.

Their exclusive collections showcase the balance of artistry, functionality, and precision, crafted for collectors who value individuality in every detail. By collaborating with master artisans and combining modern design principles with time-tested techniques, VIEREN produces watches that are both innovative and timeless.

Learn more about VIEREN’s Swiss craftsmanship and how tradition meets contemporary artistry in every creation.

5. Celebrating Swiss Artistry with VIEREN

At VIEREN, we create Certified Swiss Made watches powered by the renowned ETA 2671 automatic movement for exceptional precision. Founded by Jess Chow, Canada's first female founder of a Swiss luxury watch brand, and award-winning designer Sunny Fong, our sculptural rectangular timepieces are inspired by modernist architecture.

Handcrafted in La Chaux-de-Fonds, Switzerland, each timepiece balances refined aesthetics with meticulous craftsmanship. Explore our limited edition collections and experience the artistry of Swiss horology with VIEREN.

Explore VIEREN Swiss Made Watches

"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."

Sunny Fong, VIEREN Creative Director

GOLD WAVES

$9,000

Sculptural Swiss Made automatic watch with a 3D-beveled skeleton dial, powered by the ETA 2671 automatic movement. A striking gold statement piece shaped by sound waves in motion. Limited to 5 pieces.

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MATTE WHITE

$3,500

Minimal Swiss Made automatic watch with a tonal matte white dial and 18K gold rehaut detail. Inspired by brutalist architecture and defined by understated luxury. Limited to 100 pieces.

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BLACK DIAMOND

$5,500

Architectural Swiss Made automatic watch set with 31 black diamonds. DLC-coated monochrome design with bold geometric precision and refined contrast. Limited to 100 pieces.

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BLACK CROC

$4,500

Swiss Made automatic watch featuring a textured leather dial that flows seamlessly into a crocodile-embossed strap. A rare material expression defined by texture and modern edge. Limited to 100 pieces.

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GOLD STEREO DIAMOND

$12,500

High-jewelry Swiss Made automatic gold watch hand-set with 93 natural diamonds on a skeleton dial. A hyper-limited rectangular masterpiece inspired by Studio 54 glamour. Limited to 5 pieces.

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Loved by Collectors

“It’s my daily wear. It just works with everything.” Joey Gollish in Matte White

“Feels like a true collector’s object.” Sabrina Moldenhauer in Gold Mirror

“Last night’s look at the Grammy Awards.” Dale Moss in Black Diamond

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Summary At VIEREN, we take pride in crafting luxury automatic timepieces in La Chaux-de-Fonds, the heart of Swiss horology. Each limited edition rectangular watch continues the legacy of Swiss precision, combining artistry and impeccable performance. Discover how VIEREN Swiss Made watches fuse craftsmanship and modern design in every collection.